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INSIGHT

The Campaign for
the Second Century

by JENNIFER CONNELL '99

More than two decades after earning an undergraduate degree at Montclair State, Steve Adubato is back inside its classrooms. Armed with a doctorate in mass communication, multiple Emmy awards for his work as a broadcaster and a popular weekly column in The Star-Ledger, he is one of the most recognizable personalities in New Jersey.

Adubato returned to his alma mater in the fall to teach an innovative course called "Press, Politics and Pursuing the Presidency: Putting the 2004 Presidential Election into Perspective."

The concept was the culmination of years of discussions between Adubato and Geoffrey Newman, dean of the University's School of the Arts. How, they wondered, could they best combine Adubato's media and political savvy with the University's focus on interactive learning?

"Though public policy, media and communications influence the way we think, talk and act, many don't understand how they intersect," Adubato said. "We wanted to create a course that brought together students from different disciplines and different mindsets, so that whether they were studying political science, communication or media, they could take this class together."

The result was a curriculum that actively engaged students by bringing live television to campus and industry insiders into the classroom.

"Steve brought to this class many professional guests who shared unique insights with the students," Newman said. "The course also included several live television productions that were taped using the students as audience respondents." A special series of "One-on-One with Steve Adubato" called "Democracy Works" was taped in front of a student audience at the University's new Alexander Kasser Theater, four shows were broadcast on Thirteen/WNET (PBS), CN8-The Comcast Network and Cablevision.

History in the making
Taught in the midst of the presidential campaign, the course allowed students to live and learn history simultaneously. They analyzed debates, campaign commercials, newscasts and Internet coverage of the election, and they engaged some of the political and media industry's most knowledgeable people.

Paul Mulshine, a conservative columnist with The Star-Ledger, talked about the politics of politics--from dirty campaigning to "gotcha journalism." Julian Philips, FOX News anchor, talked candidly with students about the possible biases and influence the media had on the 2004 presidential election. Political pundits Bill Palatucci, finance chair of the New Jersey Republican State Committee, and Democratic analyst Congressman Bill Pascrell III, stars of the weekly show "The Battling Bills," traded partisan jabs. Political veteran Harold Hodes, former gubernatorial chief of staff, long-time lobbyist and key strategist to numerous gubernatorial and political candidates, discussed why negative campaigning works and offered students insight into why the system is so difficult to change, and Montclair State students played an integral part in the exchange.

"Steve is a quality commentator. He has political instincts, street smarts and finesse," said Hodes. "He creates a dynamic that allows students to engage in meaningful dialogue, and that is the key ingredient."

The challenge is to challenge
Analysis was a key component in Adubato's classroom. He challenged his students to go beyond the required reading and viewing to question what they saw and heard, and to document their theories in daily journals.

"Too often students don't think critically enough," Adubato said. "The worst answer a student can give me is a simple yes or no. I want to know why."

A collaborative effort among four disciplines--broadcasting, journalism, political science and communication studies--interest in the course surged upon its offering.

Wednesday nights last fall found the large lecture room in Richardson Hall teeming with more than 100 graduate and upper-level undergraduate students.

"Not only did the students enjoy and appreciate the many contributions Steve made in teaching this course, but the course brought together majors from multiple departments who normally do not have the opportunity to work with artists and scholars from the television industry," said Newman.

Students were introduced to conflicting viewpoints and pushed to challenge their own preconceived notions.

NJ Monthly magazine Editor David Chmiel was a guest lecturer when the newsstand issue of the magazine examined the rise and fall of Gov. James E. McGreevey. The class discussion centered on the media's propensity for "gotcha journalism." A heated discussion followed about what makes something newsworthy.

"Don't accept anyone's argument at face value," Adubato told the students. "Challenge them and come up with your own belief system."

Having appeared on television with him many times in the past, Chmiel was happy to get the request to be a guest lecturer. He credits Adubato's ability to listen in making him a successful moderator.

"Steve brings it down to a level that everyone can understand. The fact that he is such a great listener allows you to have an actual conversation on-air, and in the classroom."

Steve Adubato with MSU alumnae in the editing studio. Seated: Kelly Norvis '01; standing left to right: Mirjam Lablans '00 M.A. '04, Teresa Abrusci Wierbicki ’98 and Regina Potocnie '03.

Making his mark
It was 1980 when Adubato was a Montclair undergraduate. Ronald Reagan was running for president, there was beer in the Rathskeller, and the Clove Road apartments were the most inviting place on campus late at night.

Adubato wrote a weekly column for The Montclarion called "Tracks to Trenton" in which he explored how decisions made in Trenton affected higher education. And he was campaigning to be president of the Student Government Association.

Adubato proved to be a quick study. After losing the student government race, he went on to become the youngest person elected to the New Jersey State Legislature, and to win countless awards for journalism and broadcasting excellence.

Montclair State, he says, is where he honed his skills. "This is my alma mater. This is where I learned media, journalism and politics."

These days he is at the top of his game. He has been featured by New Jersey Monthly magazine as one of the "25 Most Influential People in New Jersey," and was recently named to the magazine's list of "Power Players" as one of the top five media figures in the state.

A Montclair resident, Adubato calls Montclair State "part of the cache of the community."
Having been to the Kasser Theater for a taping of "Democracy Works," Hodes also reflected on the changing face of the University. "Clearly there has been a comprehensive plan by [President] Susan Cole to grow the University. The campus is unbelievable. The theater will become a destination place, just as Yogi Berra Stadium has...Montclair State is on the move. It is a university to be reckoned with."

It's about caring and learning
Adubato is a firm believer that no one really cares how much you know until they know how much you care.

There is no doubt about the sincerity with which he dedicates himself to his craft and to sharing his expertise. He is a broadcaster, author, motivational speaker and a university professor. He anchors two Channel Thirteen/WNET (PBS) television shows, "Caucus: New Jersey with Steve Adubato" and "Inside Trenton," in addition to anchoring "One-on-One with Steve Adubato," which is broadcast on CN8-The Comcast Network. The show employs many Montclair State graduates including producer, Mirjam Lablans '00 '04 M.A. who served as Steve's teaching assistant for the class. "There is no shortage of talent at Montclair State," Adubato said.

Adubato appears regularly as a media analyst on "FOX & Friends" on FOX News Channel. In addition to his weekly column in The Star-Ledger, he contributes to New Jersey Monthly, NJBIZ and NJ Medicine. Through his firm, Stand and Deliver, he coaches executives on communications and presentation skills and has written two books, Speak from the Heart and Make the Connection: Improve Your Communication at Home and at Work. The latter is due out in November.

Still, Adubato insists, it is a constant learning process. "You can get very insulated as a journalist because you only talk to people you know. It's been a great experience for me to teach this class at Montclair. It's like having a really smart group of people in a focus group every Wednesday night. I've learned a lot."

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