University Calendar
Sales & Revenue Bootcamp
Are you an indie publisher who knows someone who would be a great ad marketer for your news site, who just needs the right training? Are you someone interested in local news, who would like to learn sales and marketing, support local journalism, and make some money? Are you a publisher who has been selling ads yourself, but you’d like to get better at it?
If you fit any of those profiles, apply now for an exciting new training program being offered by the Center for Cooperative Media at Montclair State University, supported by The Dodge Foundation, to help independent news sites become more financially sustainable. Site publishers who have a current or prospective ad marketer are strongly encouraged to attend as a team.
The program will start with two intensive days of training, Oct. 19-20 at MSU, followed by eight weeks of sales coaching and follow-through training designed to guide you through the sales process and help you improve your sales success rate and overcome objections you face in field.
The training will be led by Eleanor Cippel, who has trained and coached thousands of local ad marketing people in small and large markets across the U.S., including over 100 independent news sites. She is Chief Marketing Officer at Coats2Coats consultancy. Adding local perspective and support to participants during the program will be Annette Batson, Director of Advertising Sales at Baristanet.
You will learn how to:
- How to differentiate yourself from other sellers
- Successfully market an advertiser's business
- Understand the benefits you bring to local businesses
- Discover your likely customers
- Engage customers and follow through
- Understand customers’ needs
- Develop solutions to customers’ needs
- Serve and retain your customers
- Maximize your effectiveness through time management
Publishers and prospective ad marketers from New Jersey and nearby markets are encouraged to apply.
Fee for accepted participants will be $99. Site publishers and sales reps who attend as a team (strongly encouraged, where applicable) will receive a discounted rate of $149 for the team.
Participants will be selected based on readiness to put learnings into action.
Dont delay – APPLY TODAY – Attendance is limited. Deadline for applications is Sept. 18.