Chemistry, Chemical Business & Business Administration (M.S./M.B.A.) - Graduate - 2011 University Catalog

You are viewing the 2011 University Catalog. Please see the newest version of the University Catalog for the most current version of this program's requirements.


CHEMISTRY w/CONC:ChemBus&BusAdmin

Complete the following requirements for a minimum of 62 semester hours: (Double concentrations require additional hours)

  1. CHEMISTRY REQUIREMENTS

    Complete the following 3 requirements:

    1. ORGANIC & INORGANIC CHEMISTRY

      Complete 6 semester hours from the following:

      1.  

        CHEM 532 Organic Synthesis 3
        CHEM 550 Organometallic Chemistry 3
      2. 3 hours of the following may be taken

        CHEM 531 Advanced Topics in Organic Chemistry 3
      3. 3 hours of the following may be taken

        CHEM 521 Advanced Topics in Inorganic Chemistry 3
    2. ANALYTICAL & PHYSICAL CHEMISTRY

      Complete 2 courses from the following for 6 semester hours:

      CHEM 534 Chromatographic Methods: Theory and Practice 3
      CHEM 536 Nuclear Magnetic Resonance: Theory and Practice 3
      CHEM 540 Chemical Thermodynamics 3
      CHEM 542 Theoretical Physical Chemistry 3
      CHEM 544 Electrochemistry 3
      CHEM 546 Chemical Spectroscopy 3
      CHEM 548 Chemical Kinetics 3
    3. RESEARCH/COMPREHENSIVE EXAM

      Complete for 2 semester hours. Successfully complete the Comprehensive Examination in conjunction with CHEM 599.

      CHEM 599 Graduate Literature Search in Chemistry 2
  2. MBA REQUIREMENTS

    Complete the following 4 requirements:

    1. MANAGERIAL DECISION MAKING

      Complete 3 courses:

      ECON 501 Economic Analysis 3
      INFO 501 Statistical Methods 3
      INFO 503 Information Systems 3
    2. FUNCTIONAL CORE

      Complete 5 courses:

      ACCT 501 Financial Accounting 3
      FINC 501 Corporate Financial Management 3
      INFO 505 Production/Operations Management 3
      MGMT 505 Management Process and Organizational Behavior 3
      MKTG 501 Marketing Management 3
    3. MANAGING THE BUSINESS ENVIRONMENT

      Complete 3 courses: (The MBA Director may authorize substitute electives if eligible).

      ACCT 502 Managerial Accounting 3
      ECON 505 Aggregate Economics 3
      INBS 501 International Business: Concepts and Issues 3
    4. STRATEGY & LEADERSHIP: CAPSTONE COURSES

      Complete 2 courses:

      MGMT 513 Leadership and Behavior 3
      MGMT 580 Advanced Strategic Management 3
  3. CHEMICAL BUSINESS CONCENTRATION

    Complete the following 2 requirement(s) for 9 semester hours:

    1. CHEMISTRY COURSES

      Complete 2 courses from the following:

      1.  

        CHEM 510 Hazardous Materials Management 3
        CHEM 538 Drug Design in Medicinal Chemistry 3
      2. 3 hours of the following may be taken

        CHEM 590 Selected Topics-Advanced Chemistry 3
    2. BUSINESS ELECTIVE

      Complete 1 course from the following:

      1. 1 course from the following may be taken:

        ACCT 508 Governmental and Not For Profit Accounting 3
        ACCT 510 Accounting Information Systems 3
        ACCT 512 Fundamentals of Federal Taxation 3
        ACCT 514 Advanced Taxation for Accountants 3
        ACCT 520 Contemporary Issues in Financial Accounting I 3
        ACCT 521 Contemporary Issues in Financial Accounting II 3
        ACCT 523 Financial Statement Analysis 3
        ACCT 525 International Taxation and International Management Accounting 3
        ACCT 526 Fraud Examination 3
        ACCT 527 Forensic Accounting 3
        ACCT 575 Independent Study in Accounting 1-3
        ACCT 577 Selected Topics in Accounting 1-3
        BSLW 503 Business Law I 3
        BSLW 504 Business Law II 3
        ECON 503 Economic Problems of the Third World 3
        ECON 508 Economics of Public Management 3
        ECON 543 United States and the International Economy 3
        ECON 545 Economics of Labor 3
        ECON 550 Technical Change and International Competition 3
        ECON 570 Business and the Sociopolitical Environment 3
        ECON 575 Independent Study in Economics 1-3
        ECON 577 Selected Topics in Economics 1-3
        FINC 551 Investments, Portfolios and Security Analysis 3
        FINC 553 Financial Derivatives 3
        FINC 554 Advanced Financial Policy 3
        FINC 556 Mergers and Acquisitions 3
        FINC 570 Case Studies In Financial Management 3
        FINC 575 Independent Study in Finance 1-3
        FINC 576 Seminar in Financial Innovations 3
        FINC 577 Selected Topics in Finance 1-3
      2. 1 course from the following may be taken:

        INBS 550 International Business Study Abroad 3
        INBS 556 Doing Business in Asia 3
        INBS 575 Independent Study in International Business 3
        INBS 577 Selected Topics in International Business 1-3
        INBS 593 International Market Entry Strategies 3
        INFO 513 Emerging Technologies in Management Information Systems 3
        INFO 514 Information Management 3
        INFO 521 Decision Support and Expert Systems for Business 3
        INFO 522 Business Data Communications and Networks 3
        INFO 523 Database Systems for Business 3
        INFO 524 Business Systems Analysis and Design 3
        INFO 525 Electronic Commerce:Managrl Perspective on new Busn Models & Information Infrastructure Support 3
        INFO 575 Independent Study in Information Systems for Business 1-3
        INFO 577 Selected Topics in Information Systems for Business 1-3
        MGMT 510 Human Resource Management 3
        MGMT 513 Leadership and Behavior 3
        MGMT 525 Entrepreneurship and Small Business Management 3
        MGMT 530 Management of Technology in Organizations 3
        MGMT 540 Executive Perspectives 3
        MGMT 575 Independent Study in Management 1-3
        MGMT 577 Selected Topics in Management 1-3
        MKTG 575 Independent Study in Marketing 1-3
        MKTG 577 Selected Topics in Marketing 1-3
        MKTG 579 Services Marketing 3
        MKTG 589 Internet Marketing Management 3
        MKTG 591 Consumer/Buyer Behavior 3
        MKTG 593 New Product Development 3
        MKTG 594 Marketing Research and Information Systems 3
        MKTG 595 Seminar in Marketing Strategy 3
        MKTG 596 Integrated Marketing Communications (IMC) - Promotion Strategy 3
      3. 1 course from the following may be taken:

        ACCT 540 International Accounting and Auditing 3
        INBS 540 International Accounting and Auditing 3
      4. 1 course from the following may be taken:

        ECON 502 Financial Institutions and Monetary Policy 3
        FINC 502 Financial Institution and Monetary Policy 3
      5. 1 course from the following may be taken:

        ECON 533 Corporations and International Financial Markets 3
        FINC 533 Corportations and International Financial Markets 3
        INBS 533 Corporations and International Financial Markets 3
      6. 1 course from the following may be taken:

        ECON 542 Business Fluctuations and Forecasting 3
        FINC 542 Business Fluctuations and Forecast 3
      7. 1 course from the following may be taken:

        FINC 552 International Financial Policy 3
        INBS 552 International Financial Policy 3
      8. 1 course from the following may be taken:

        INBS 511 Global Business Endeavors 3
        MGMT 511 Global Business Endeavors 3
      9. 1 course from the following may be taken:

        INBS 520 Managing The Global Workforce 3
        MGMT 520 Managing The Global Workforce 3
      10. 1 course from the following may be taken:

        INBS 530 Export Management 3
        MKTG 530 Export Management 3

Course Descriptions:

ACCT501: Financial Accounting

A study of basic accounting concepts and their significance to the financial analyst and manager. Problems relating to income determination, valuation, reporting and analysis are stressed. Alternative conceptual foundations of reporting standards are presented and evaluated. (3 hours lecture.) 3 sh.

Prerequisites: M.B.A. degree students, M.A. Fine Arts majors with concentration in Museum Management or M.A. Theatre majors with concentration in Arts Management only.

ACCT502: Managerial Accounting

This course examines the development of theory, concepts and practices of providing information for use within the organization. Cost concepts and classifications schemes, the use of accounting information for internal decision making, static and flexible budgeting for managerial control and activity based costing techniques are among the topics covered. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501, MBA degree students only, not open to any student with an undergraduate accounting degree.

ACCT508: Governmental and Not For Profit Accounting

This course reviews the accounting and reporting concepts, standards and procedures applicable to the Federal government, state and local governments and not-for-profit institutions such as universities and hospitals. (3 hours lecture.) 3 sh.

Prerequisites: M.B.A. or M.S. in Accounting degree students only.

ACCT510: Accounting Information Systems

Examines the theory and practice of developing and maintaining accounting based information systems. Systems development techniques, system control and documentation are emphasized. Transactional, data-based distributive and electronic data exchange concepts are developed. The auditing of computer based systems is structured. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501 and INFO 503; or undergraduate degree with concentration in accounting; M.B.A. or M.S. in Accounting degree students only.

ACCT512: Fundamentals of Federal Taxation

The purpose of this course is to introduce students to a broad range of tax concepts for the individual and to emphasize the role of taxation in the business decision-making process. Coverage includes on a broad basis; the framework of the tax system, factors in selecting a choice of entity, type of income, deductions and losses, types of distributions to owners including their tax effect, tax impact of shifting ownership, different types of corporate compensation and professional responsibilities. (3 hours lecture.) 3 sh.

Prerequisites: M.B.A. degree students only.

ACCT514: Advanced Taxation for Accountants

The purpose of this course is to further expand on the basic concepts presented in "Basic Taxation for Accountants." Formation, operation and dissolution of sole proprietorships, C Corporations, S Corporations, and Partnerships are discussed. Coverage also includes limited liability entities, alternative minimum tax calculations for individuals and corporations related party transactions, estate and gift tax, fiduciary accounting, tax planning and ethics. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 512 or undergraduate degree with concentration in accounting; M.B.A. or M.S. in Accounting students only.

ACCT520: Contemporary Issues in Financial Accounting I

The course builds on material presented in the financial accounting course ACCT 501. Students should gain an improved understanding of the techniques and underlying rationale of methods used to accumulate financial and operating data. Also improves skill in analyzing information provided in annual financial reports. (3 hours lecture.) 3 sh.

Prerequisites: Open to MBA degree students by permission only.

ACCT521: Contemporary Issues in Financial Accounting II

Continuation of Contemporary Issues in Financial Accounting I. Enables students to acquire an improved understanding of the composition and significance of various segments of the balance sheet, especially noncurrent assets, noncurrent liabilities, stockholders' equity, and the statement of cash flows. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 520. Open to MBA degree students by permission only.

ACCT523: Financial Statement Analysis

From an accounting perspective, an in-depth discussion and analysis of financial statements as a basis for valuation of the firm. The real performance of the companies under consideration will be determined as students learn to decode information contained in corporate annual reports. The course leads to the ability to evaluate critically the key issues affecting a company's valuation and operations utilizing accounting information. In addition, the valuation techniques introduced provide the opportunity for statistical modeling and empirical testing of the valuation procedures with accounting data. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501 and FINC 501, or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.

ACCT525: International Taxation and International Management Accounting

This course deals with the impact of international taxation on U.S. multinational corporations doing business abroad, foreign corporations doing it in the U.S., the U.S. residents working abroad, and nonresident aliens working in the U.S. It further concerns the tax rules for controlled foreign corporations and foreign sales corporations. The course also studies the aspects of international management accounting. It investigates the inflation accounting system in the world and the performance evaluation in multinational corporations. In addition, it covers the transfer pricing methods and investment analysis for multinational corporations. Related professional pronouncements and Internal Revenue Codes are integrated into the course content. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501 and ACCT 502, or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.

ACCT526: Fraud Examination

The course will cover the principles to be followed and techniques to be adopted to detect and prevent fraud especially in corporate context. Students will gain knowledge and ability to decipher the presence of fraud. Students will learn how to analyze and implement various types of fraud prevention and detection procedures. The course will provide a broad understanding of several major related topics such as skimming, larceny, billing schemes, check tampering, payroll schemes, corruptions and fraudulent financial statements, interviewing witnesses and occupational fraud and abuse. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501 and INFO 503; or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.

ACCT527: Forensic Accounting

The roles, responsibilities, and requirements of a fornesic accountant in the litigation environment. Emphasis on how to review, detect, and investigate possible financial statement concerns of public and private companies. Topics covered include: elements of financial statement fraud; management's and auditor's responsibilities, financial statement red flags, earnings management, and investigative strategies. Actual litigation and fraud cases will be discussed to highlight the evolving roles of forensic accountants. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501 and INFO 503; or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.

ACCT540: International Accounting and Auditing

This course deals with the measurement of operating results and financial position of multinational corporations involving transactions with foreign currencies. It focuses on the system of foreign exchange markets and the transaction gains or losses due to changes in foreign exchange rates. It teaches the techniques of foreign currency translations. It concerns the foreign exchange risk management in hedging activities. The course specifically investigates the risk aversion tool of forward exchange contracts. It also explores international accounting standards and accounting systems in other countries and the current developments in the harmonization process. Finally the course will focus on the role of internal and external auditing in the international context. Cross listed with International Business INBS 540. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501 and ACCT 502; or undergraduate degree with concentration in Accounting; M.B.A. or M.S. in Accounting degree students only.

ACCT575: Independent Study in Accounting

Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. Written permission of the appropriate department chair and the MBA director must be secured prior to enrolling in this course. () 1 - 3 sh.

Prerequisites: Departmental approval, MBA degree students only.

ACCT577: Selected Topics in Accounting

An in-depth study of a selected topic, issue, problem or trend in accounting. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. (1 - 3 hours lecture.) 1 - 3 sh.

Prerequisites: M.B.A. Degree students only.

BSLW503: Business Law I

The course introduces the student to the legal and regulatory environment of business and studies the law of contracts, agency and partnerships. (3 hours lecture.) 3 sh.

Prerequisites: M.B.A. or M.S. in Accounting degree students only.

BSLW504: Business Law II

The course introduces the student to the law of corporations, commercial paper, bailments, sales and secured transactions. (3 hours lecture.) 3 sh.

Prerequisites: BSLW 503. MBA degree students only.

CHEM510: Hazardous Materials Management

Exploration of the physical and chemical characteristics of hazardous chemicals, hazardous waste, and mixed waste materials. Their sources, handling, transportation, storage, disposal, and regulation. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 230 or equivalent. For majors in College of Sciences and Mathematics or instructor's permission.

CHEM521: Advanced Topics in Inorganic Chemistry

Current theories of inorganic structure, reactions and properties. May be repeated twice for a maximum of 9.0 credits as long as the topic is different. (3 hours lecture.) 3 sh.

Prerequisites: One year of physical chemistry.

CHEM531: Advanced Topics in Organic Chemistry

Modern theories of organic chemistry with emphasis on electronic theory and reaction mechanisms. May be repeated three times for a maximum of 12.0 credits as long as the topic is different. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 430 (Advanced Organic Chemistry).

CHEM532: Organic Synthesis

Detailed study of the art, methods, and the philosophy of organic synthesis beginning with a review of classical and modern synthetic methods, followed by the planning theory of synthesis and culminating in a study of elegant syntheses in the literature. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 430 (Advanced Organic Chemistry).

CHEM534: Chromatographic Methods: Theory and Practice

A combined lecture/hands-on course in the theory and practice of chromatography; including GC, HPLC, GC-MS, GPC, and SFC, as well as computerized instrument control, data acquistion, and processing. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 310 (Analytical Chemistry) and 311 (Instrumental Analysis) or equivalents.

CHEM536: Nuclear Magnetic Resonance: Theory and Practice

A combination lecture/hands-on course utilizing the department's FT-NMR's to provide students with theoretical background and practical experience in modern 1-D and 2-D FT-NMR. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 310 (Analytical Chemistry) and 311 (Instrumental Analysis) or equivalents.

CHEM538: Drug Design in Medicinal Chemistry

A comprehensive course covering the design and action of pharmaceutical agents. (3 hours lecture.) 3 sh.

Prerequisites: Matriculation into the graduate program or permission of instructor.

CHEM540: Chemical Thermodynamics

In-depth study of classical thermodynamics. Development of thermodynamic functions describing chemical systems in equilibrium, with emphasis on systems of variable composition. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 341 (Physical Chemistry II) or instructor's permission.

CHEM542: Theoretical Physical Chemistry

Theoretical development of quantum mechanics and statistical mechanics as applied to chemistry. Application of theoretical procedures to atomic and molecular structure and bonding. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 341 (Physical Chemistry II) and MATH 420 (Differential Equations).

CHEM544: Electrochemistry

Principles and application of electrochemistry, relationship of electrochemical principles to classical thermodynamics, and practical applications of electrochemistry. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 341 (Physical Chemistry II).

CHEM546: Chemical Spectroscopy

Introduction to the theory of molecular spectroscopy. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 341 (Physical Chemistry II).

CHEM548: Chemical Kinetics

Kinetics in its role of elucidating reaction mechanisms. Discussion of recent problems from the chemical literature including fast reactions and enzyme kinetics. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 341 (Physical Chemistry II).

CHEM550: Organometallic Chemistry

The course will introduce students to organometallic chemistry, mainly involving transition metals, but also including some main group metals. The material covered will focus on the unique chemistry of these compounds and their uses in organic synthesis, material science, and as catalysts. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 420 and CHEM 430 or equivalents.

CHEM590: Selected Topics-Advanced Chemistry

An in-depth study of selected areas in either analytical, inorganic, organic or physical chemistry, with special emphasis upon recent developments in the field. May be repeated three times for a maximum of 12 credits as long as the topic is different each time. (3 hours lecture.) 3 sh.

Prerequisites: CHEM 341 (Physical Chemistry II) or instructor's permission.

CHEM599: Graduate Literature Search in Chemistry

An individual, non-experimental investigation utilizing the scientific literature. () 2 sh.

Prerequisites: Completion of 12 semester hours in this graduate program.

ECON501: Economic Analysis

The resource allocation and distribution of income implications of a market-oriented economy operating under various degrees of competition. Also analyzed are the determinants of consumer and market demand and the theoretical cost structure of firms. (3 hours lecture.) 3 sh.

Prerequisites: M.B.A. degree students, M.A. Environmental Studies majors with concentration in Environmental Management (ESEM), Doctor of Environmental Management (ENVM) students; or M.B.A. Director approval.

ECON502: Financial Institutions and Monetary Policy

This course analyzes the structure and functioning of the monetary and financial system. The component parts and the system as a unit will be examined as they interrelate to affect the economy. Topics include commercial banking system, federal reserve system, financial markets, financial intermediaries, determination of the level and structure of interest rates, and contemporary problems, both theoretical and applied, in the area of monetary policy. This course is cross listed with FINC 502. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501 and 505. MBA degree students only.

ECON503: Economic Problems of the Third World

A survey of major economic problems of the Third World; examination of the economic structure of developing countries and of general theories of economic development; critical evaluation of various policy alternatives for their development; analysis of possible economic relationships between First and Second Worlds with the Third World. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501. MBA degree students only.

ECON505: Aggregate Economics

This course develops contemporary macroeconomic theories to explain aggregate employment, national income and the levels of interest rates and prices. Along with developing various models the course examines current research and reviews the economy's recent macroeconomic performance. (3 hours lecture.) 3 sh.

Prerequisites: M.B.A. degree students, M.A. Environmental Studies majors with concentration in Environmental Management (ESEM), Doctor of Environmental Management (ENVM) students; or M.B.A. Director approval.

ECON508: Economics of Public Management

Computer-based applications of capital theory to the decision-making process of government. Analysis of alternative approaches to public sector project evaluation. Spreadsheet applications of project analysis in physical and human resource management areas covering water resources, public health, and education. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501. MBA degree students only.

ECON533: Corporations and International Financial Markets

Discusses the economic theories and problems which confront business institutions when dealing in international financial markets. Analyzes the various market instruments and how a corporation may use them. Cross listed with FINC 533 and International Business INBS 533. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501. MBA degree students only.

ECON542: Business Fluctuations and Forecasting

Theories to account for variations in business activity; macroeconomic models and other forecasting approaches; economic fluctuations in the United States; proposals for reducing fluctuations; Harrod-Domar model and other modern theories of growth. Cross listed with Economics and Finance FINC 542. (3 hours lecture.) 3 sh.

Prerequisites: Departmental permission. MBA degree students only.

ECON543: United States and the International Economy

Principles of international finance, monetary relations and trade. Discussion of contemporary international monetary and trade problems and policies. Discussion of the economic aspects of current American foreign policy. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501 and 505. MBA degree students only.

ECON545: Economics of Labor

Principal trends in the industrial and occupational distribution of labor; current developments in labor-management relations in both private and public sectors; market trends and institutional factors that determine employment, wage rates, fringe benefits and industrial peace. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501. MBA degree students only.

ECON550: Technical Change and International Competition

This course will discuss the theory of productivity and technical change in the context of the declining performance of U.S. manufacturing. It will focus attention on the nature of international competition and its effects on manufacturing productivity growth in the U.S. Based on the analysis, a tentative set of policy suggestions will be offered for restructuring the U.S. manufacturing sector and strengthening its competitive base. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501. MBA degree students only.

ECON570: Business and the Sociopolitical Environment

Study of the increasingly complex set of interrelationships among business, government and other interest groups in the public policy process. It explores the economic and legal environment, and the social and political factors which affect organizations. A series of current corporate and public policy problems are discussed in order to raise major issues, including ethical issues, involved in managing the corporation's relationships with its many publics. (3 hours lecture.) 3 sh.

Prerequisites: Completion of the functional core, which consists of the following courses: ACCT 501, MGMT 505, MKTG 501, FINC 501, and INFO 505 ; M.B.A students only.

ECON575: Independent Study in Economics

Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. May be repeated five times for a maximum of 18.0 credits as long as the topic is different. () 1 - 3 sh.

Prerequisites: Departmental Approval. MBA degree students only.

ECON577: Selected Topics in Economics

An in-depth study of a selected topic, issue, problem or trend in business economics. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated five times for a maximum of 18.0 credits as long as the topics is different. (1 - 3 hours lecture.) 1 - 3 sh.

Prerequisites: ECON 501 and 505. MBA degree students only.

FINC501: Corporate Financial Management

An introductory course in corporate financial management which provides students with an understanding of the fundamental concepts of modern finance from an analytical and quantitative perspective and serves as a foundation course for further work in finance. The course stresses: valuation; capital budgeting decisions; capital structure and dividend decisions. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501, and ECON 501, and INFO 501; major within the School of Business; M.B.A. degree students only.

FINC502: Financial Institution and Monetary Policy

This course analyzes the structure and functioning of the monetary financial system of the United States. Topics include Commercial Banking System, Federal Reserve System, financial markets, financial intermediaries, determination of the level and structure of interest rates, and key issues in monetary policy in the United States. Cross-listed with Economics and Finance, ECON 502. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501 and 505. MBA degree students only.

FINC533: Corportations and International Financial Markets

Discusses the economic theories and problems which confront business institutions when dealing in international financial markets. Analyzes the various market instruments and how a corporation may use them. Cross listed with ECON 533 and International Business, INBS 533. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501. MBA degree students only.

FINC542: Business Fluctuations and Forecast

Theories to account for variations in business activity; macroeconomic models and other forecasting approaches; economic fluctuations in the United States; proposals for reducing fluctuations; modern theories of economic growth. Cross listed with Economics and Finance, ECON 542. (3 hours lecture.) 3 sh.

Prerequisites: Departmental permission. MBA degree students only.

FINC551: Investments, Portfolios and Security Analysis

Develops the analytical methods relevant to investment management. Techniques are presented for the evaluation of corporate equity, debt, and other securities. Portfolio theory is presented in the context of formulating and managing appropriate asset portfolios. (3 hours lecture.) 3 sh.

Prerequisites: FINC 501. MBA degree students only.

FINC552: International Financial Policy

Analytically oriented introduction to the political, economic, operational and tax environment in which international business, particularly multinational corporations, functions. Stressing methods of analysis, which enable defensive strategies against risk, the course is comprised of five major units: Political and country risk; foreign exchange risk; long-run investments and financing; working capital management; and control performance evaluation and tax planning. Cross listed with International Business, INBS 552. (3 hours lecture.) 3 sh.

Prerequisites: FINC 501. MBA degree students only.

FINC553: Financial Derivatives

This course extends the array of financial instruments covered in the initial investment course to include modern hedging instruments such as futures, options and swaps. Included is a description, analysis, and use of these instruments by corporations, banks, and investors. (3 hours lecture.) 3 sh.

Prerequisites: FINC 551. MBA degree students only.

FINC554: Advanced Financial Policy

Focuses on the application of valuation, investment, financing and dividend decisions to case studies. It examines various practical problems in capital budgeting, the valuation of different kinds of debt and options, and financial planning and strategy. (3 hours lecture.) 3 sh.

Prerequisites: FINC 501. MBA degree students only.

FINC556: Mergers and Acquisitions

This course examines the process by which mergers and acquisitions take place. The focus of the course is on the environment surrounding mergers and acquisitions, including motivations for M&A, how targets or buyers are found, M&A as a step in the strategic planning process, valuation of the target company, ethical issues in the M&A process, and implementation of the M&A. (3 hours lecture.) 3 sh.

Prerequisites: FINC 501. MBA degree students only.

FINC570: Case Studies In Financial Management

Emphasizing the central theme of value creation and capital market efficiency that reappear throughout the course, students will analyze through a case-study method the way in which the subjects of financial analysis and forecasting, the cost of capital, capital budgeting, the management of shareholders equity and corporate debt, innovative financial instruments, and corporate restructurings (including mergers and buyouts) contribute to creating firm value. (3 hours lecture.) 3 sh.

Prerequisites: FINC 501. MBA degree students only.

FINC575: Independent Study in Finance

Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. Written permission of the appropriate department chair and the MBA director must be secured prior to enrolling in this course. () 1 - 3 sh.

Prerequisites: Departmental approval. MBA degree students only.

FINC576: Seminar in Financial Innovations

Designed to describe and analyze the new developments in the field of finance - corporate, international, and financial markets and institutions - that have appeared over the last five years and the possible directions for the future. The content of the course is intended to be dynamic rather than static, as new financial instruments and institutions are introduced into this fast changing field. (3 hours seminar.) 3 sh.

Prerequisites: FINC 551 and FINC 552, or FINC 551 and FINC 554, or FINC 551 and 570, or FINC 552 and FINC 554, or FINC 552 and FINC 570, or FINC 554 and FINC 570. MBA degree students only.

FINC577: Selected Topics in Finance

An in-depth study of a selected topic, issue, problem or trend in finance. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated once for a maximum of 6.0 credits as long as the topic is different. (1 - 3 hours lecture.) 1 - 3 sh.

Prerequisites: FINC 501. MBA degree students only.

INBS501: International Business: Concepts and Issues

This course offers students an in-depth introduction to international business concepts and issues in addition to exposure to the fundamentals of international business, students will become aware of the dynamics of global business environment, international competition in both the domestic and foreign markets as well as strategic issues in international business management and operations. The course adopts a critical approach; it presents both sides of an international business issue. Greater emphasis will be placed on managerial implications of information presented in the course. The course also includes discussion of ethics and social responsibility in the conduct of international business. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501; M.B.A. degree students only.

INBS511: Global Business Endeavors

This course offers an in-depth analysis of critical components of global business management. It examines the challenges of the changing international competitive environment, as well as the political, economic, and legal influences on global corporate leadership. This course will help students outline multinational business strategies, understand internationalization process, and develop analytical skills necessary to succeed in dynamic global business activities. Cross listed with MGMT 511. (3 hours lecture.) 3 sh.

Prerequisites: INBS 501. MBA degree students only.

INBS520: Managing The Global Workforce

The objective of this course is to increase knowledge about managing a global workforce. The course provides a framework for understanding how individual, group, and organization factors impact global businesses and how organizations respond to them. Some focus will be placed on understanding cross-cultural issues within this context. Practical application, case analysis and effective management practices of international companies are emphasized. Cross listed with Management, MGMT 520. (3 hours lecture.) 3 sh.

Prerequisites: MGMT 505. MBA degree students only.

INBS530: Export Management

To familiarize MBA students of export policies, programs and procedures and develop export/import management skills. The students will become knowledgeable about global sourcing, negotiation, pricing, export/import financing, documentation, international tenders and bidding, logistics and distribution. Cross listed with Marketing, MKTG 530. (3 hours lecture.) 3 sh.

Prerequisites: INBS 501. MBA degree students only.

INBS533: Corporations and International Financial Markets

Discusses the economic theories and problems which confront business institutions when dealing in international financial markets. Analyzes the various market instruments and how a corporation may use them. Cross listed with Economics and Finance, ECON 533 and FINC 533. (3 hours lecture.) 3 sh.

Prerequisites: ECON 501. MBA degree students only.

INBS540: International Accounting and Auditing

This course deals with the measurement of operating results and financial position of multinational corporations involving transactions with foreign currencies. It focuses on the system of foreign exchange markets and the transaction gains or losses due to changes in foreign exchange rates. It teaches the techniques of foreign currency translations. It concerns the foreign exchange risk management in hedging activities. The course specifically investigates the risk aversion tool of forward exchange contracts. It also explores international accounting standards and accounting systems in other countries and the current developments in the harmonization process. Finally, the course will focus on the role of internal and external auditing in the international context. Cross listed with Accounting, Law and Taxation, ACCT 540. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 501 and ACCT 502, MBA degree students only.

INBS550: International Business Study Abroad

This course is designed to prepare students to succeed in the global business environment by providing direct contact with foreign firms and governmental agencies through an international travel experience. Students will have a focused encounter with managers and markets outside the U.S., enabling practice of inter-cultural and inter-personal skills in foreign settings and the consideration of alternative business norms. Examination of personnel practices, financial/accounting, retail, promotional, and marketing situations will enlarge perceptions of global business realities. Students will assimilate their travel encounters abroad through selected readings, cases, video tapes, and group discussions. May be repeated once for a maximum of 6.0 credits. () 3 sh.

Prerequisites: INBS 501 and departmental approval. MBA degree students only.

INBS552: International Financial Policy

Analytically oriented introduction to the political, economic, operational and tax environment in which international business, particularly multinational corporations, functions. Stressing methods of analysis which enable defensive strategies against risk; the course is comprised of five major units: political and country risk; foreign exchange risk; long-run investments and financing; working capital management; and control performance evaluation and tax planning. Cross listed with Economics and Finance, FINC 552. (3 hours lecture.) 3 sh.

Prerequisites: FINC 501. MBA degree students only.

INBS556: Doing Business in Asia

This course provides an in-depth study of how Asia is changing the nature of global competition among multinational corporations. It focuses on critical country-specific issues related to doing business in Asian countries. These issues include cultural influence, strategic choices of foreign entry mode and timing, comparative management, local competition analysis, and practices of multinational corporations in this region. (3 hours lecture.) 3 sh.

Prerequisites: INBS 501. MBA degree students only.

INBS575: Independent Study in International Business

Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in international business. Written permission of the instructor, appropriate department chair, and the MBA director must be secured prior to enrolling in this course. May be repeated once for a maximum of 6.0 credits. () 3 sh.

Prerequisites: Departmental approval; INBS 501. MBA degree students only.

INBS577: Selected Topics in International Business

An in-depth study of a selected topic, issue, problem or trend in international business. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated once for a maximum of 6.0 credits. (1 - 3 hours lecture.) 1 - 3 sh.

Prerequisites: Departmental approval; INBS 501. MBA degree students only.

INBS593: International Market Entry Strategies

This course examines the concepts and tools for formulating and executing international market entry strategies that lead to sustainable presence in a foreign market. It presents an analytical framework that highlights critical elements of an international market entry strategy and their interrelationships. The principal empahsis is on identifying and evaluting opportunities in foreign markets, selecting product candidates and target markets, choosing the appropriate entry mode, and crafting an effective foreign market entry plan. (3 hours lecture.) 3 sh.

Prerequisites: INBS 501. MBA degree students only.

INFO501: Statistical Methods

Introduction to statistical techniques with applications in business decision making and problem solving. Topics include methods of descriptive data analysis, probability and probability distributions, methods of inferential data analysis including estimation and hypothesis testing and an introduction to experimental design principles, correlation, regression model building and an introduction to time series forecasting. (3 hours lecture.) 3 sh.

Prerequisites: Course in undergraduate calculus; M.B.A. degree students only.

INFO503: Information Systems

Examines the information requirements of an organization. The differences in the kinds of information needed at the various organizational levels (operational, administrative and strategic) are emphasized. How to plan and implement a comprehensive information system is discussed as well as methods to measure its effectiveness. (3 hours lecture.) 3 sh.

Prerequisites: M.B.A. degree students only.

INFO505: Production/Operations Management

Emphasizes human and mechanical productivity in planning a comprehensive and effective production or operations system. Employs a case approach to the study, formulation, and solution of business problems through the application of managerial, quantitative and information systems methodology. (3 hours lecture.) 3 sh.

Prerequisites: INFO 501, 503, MGMT 505; M.B.A. degree students only.

INFO513: Emerging Technologies in Management Information Systems

This course provides an overview of the information technologies and their strategic roles in business. It helps students to build an in-depth understanding of the value and use of emerging information technology for business operations, management decision-making and strategic advantage. (3 hours lecture.) 3 sh.

Prerequisites: INFO 503; M.B.A. degree students only.

INFO514: Information Management

Study of computers and their use as management tools in information systems, research, control procedures, production, finance, modeling, and decision making. Topics include description of and application of different hardware and software components and programming concepts. Computer cost benefit analysis in all of the above and in systems applications. (3 hours lecture.) 3 sh.

Prerequisites: INFO 503. MBA degree students only.

INFO521: Decision Support and Expert Systems for Business

Introduction to the fundamental principles, techniques and business applications of decision support systems (DSS) and expert systems (ES) from a managerial perspective. Provides practical knowledge of the ways to utilize decision support systems and expert systems to solve business problems involving complex decision-making processes. (3 hours lecture.) 3 sh.

Prerequisites: INFO 503; M.B.A. degree students only.

INFO522: Business Data Communications and Networks

This course provides a broad introduction to data communications and networking concepts, addressing both technical and business aspects of data communications and computer networks in modern organizations. Students develop a conceptual understanding in conjunction with the appreciation of practical networking applications in business. (3 hours lecture.) 3 sh.

Prerequisites: INFO 503; some background in technology, networking, and project management is required. MBA degree students only.

INFO523: Database Systems for Business

Increases an understanding of how databases are developed and managed to effectively support business information systems in organizations. Having acquired conceptual knowledge as well as practical techniques, students also gain insights into other options in database management by reviewing the latest offerings in the field. (3 hours lecture.) 3 sh.

Prerequisites: INFO 503; some background in technology, programming, and project management is required. MBA degree students only.

INFO524: Business Systems Analysis and Design

Emphasis is on the application of tools and techniques of systems analysis and design, change management concepts, processes, and techniques are presented in the context of systems development projects. Pointers to managerial and organizational aspects of information technology projects are provided throughout the course. This course is for individuals aspiring to be analysts or better informed end users of information systems in business. (3 hours lecture.) 3 sh.

Prerequisites: INFO 503; M.B.A. degree students only.

INFO525: Electronic Commerce:Managrl Perspective on new Busn Models & Information Infrastructure Support

This course is designed to provide the student an understanding of the consequences of the introduction of the Internet in the way business is conducted. The electronic commerce world is viewed primarily from the point-of-view of MIS. The E-Commerce course will emphasize strategic planning, appreciating relevant information technology support issues, and sensitivity to analyzing and evaluating new business models evolving in the marketplace rapidly. Organizations have been profoundly affected by related network technologies. The student will learn about new forms of business practices in "virtual" organization business-to-business, consumer-to-business, person-to-person, and intraorganizational transactions. Specifically, activities in the areas of electronic shopping, publishing, distribution, and collaboration will be explored. (3 hours lecture.) 3 sh.

Prerequisites: INFO 503. MBA degree students only.

INFO575: Independent Study in Information Systems for Business

Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. May be repeated once for a maximum of 6.0 credits as long as the topic is different. () 1 - 3 sh.

Prerequisites: Departmental approval. MBA degree students only.

INFO577: Selected Topics in Information Systems for Business

An in-depth study of a selected topic, issue, problem or trend in information sytems for business. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. (1 - 3 hours lecture.) 1 - 3 sh.

Prerequisites: Departmental approval. MBA degree students only.

MGMT505: Management Process and Organizational Behavior

Review of classical and modern approaches to the managerial process as it relates to the manager's functions of planning, organizing, staffing, leading, and controlling. These reviews will be tied to the open-system model and the contingency approach as an overall framework for understanding the management of organizations. (3 hours lecture.) 3 sh.

Prerequisites: Only M.B.A.and D.Env.M.students, M.A.Fine Arts majors with concentration in Museum Management (FAMM) or M.A.Theatre majors with concentration in Arts Management (THAM).

MGMT510: Human Resource Management

This course examines how managers can utilize modern Human Resource practices in order to improve company performance and efficiencies. Topics include staffing for quality, outsourcing, use of core and contingent workforce, managing workforce commitment and performance, legal issues, managing careers, and reward systems. A case study approach is used. (3 hours lecture.) 3 sh.

Prerequisites: MGMT 505. MBA degree students only.

MGMT511: Global Business Endeavors

This course offers an in-depth analysis of critical components of global business management. It examines the challenges of the changing international competitive environment, as well as the political, economic, and legal influences on global corporate leadership. This course will help students outline multinational business strategies, understand internationalization process, and develop analytical skills necessary to succeed in dynamic global business activities. Cross listed with INBS 511. (3 hours lecture.) 3 sh.

Prerequisites: INBS 501. MBA degree students only.

MGMT513: Leadership and Behavior

The purpose of the course is to help students understand leadership behavior. The course reviews current theoretical and empirical literature from the behavioral sciences as it relates to leadership. Topics covered include leadership styles, power and leadership, leader-follower interactions, and the manager as leader. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 502, INBS 501, ECON 505, FINC 501, INFO 505, MKTG 501, INFO 501, INFO 503 and MGMT 505. MBA degree students only.

MGMT520: Managing The Global Workforce

The objective of the course is to increase knowledge about managing a global workforce. The course provides a framework for understanding how individual, group and organization factors impact global businesses and how organizations respond to them. Some focus will be placed on understanding cross-cultural issues within this context. Practical application, case analysis, and effective management practices of international companies are emphasized. Cross listed with International Business, INBS 520. (3 hours lecture.) 3 sh.

Prerequisites: MGMT 505. MBA degree students only.

MGMT525: Entrepreneurship and Small Business Management

This course is for students who want to start their own businesses or initiate new ventures in existing corporations. Topics include the importance of entrepreneurship in the U.S., identifying business opportunities and formulating business plans. (3 hours lecture.) 3 sh.

Prerequisites: MGMT 505, MKTG 501, ACCT 501. MBA degree students only.

MGMT530: Management of Technology in Organizations

This course focuses on the management of technology and the technological function in the modern corporation. Topics include the management of science and technology professionals, integration of the R&D function into the organization, the impact of national and global forces on innovation introduction and adoption, and technological change. Descriptions of new technologies in biotechnology, manufacturing, aerospace, and other fields are included. Delivered in a lecture format, the course includes case studies, guest speakers, and team-based pedagogical techniques. (3 hours lecture.) 3 sh.

Prerequisites: MGMT 505. MBA degree students only.

MGMT540: Executive Perspectives

This course complements the theorectical components by providing practical exposure to current management issues. This is accomplished by bringing to class business executives and leaders who discuss their most immediate and longer term management challenges. (3 hours lecture.) 3 sh.

Prerequisites: MBA degree students only.

MGMT575: Independent Study in Management

Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. () 1 - 3 sh.

Prerequisites: Departmental Approval. MBA degree students only.

MGMT577: Selected Topics in Management

An in-depth study of a selected topic, issue, problem or trend in management. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated once for a maximum of 6.0 credits as long as the topic is different. (1 - 3 hours lecture.) 1 - 3 sh.

Prerequisites: MGMT 505 and INBS 501. MBA degree students only.

MGMT580: Advanced Strategic Management

The focus of this course is on actual business situations and their impact on the total organization including the role of top management in dealing with these problems. The structure of the course is based on the strategic management process which includes identification, evaluation, and implementation of policy and strategy. (3 hours lecture.) 3 sh.

Prerequisites: ACCT 502, INBS 501, ECON 505, FINC 501, INFO 505, MKTG 501, INFO 501, INFO 503 and MGMT 505. MBA degree students only.

MKTG501: Marketing Management

This business core requirement assumes little or no prior formal education in the discipline of marketing. As such, a solid introduction to the language of the discipline, body of knowledge, tools and techniques must necessarily be covered through a text and readings format supplemented with class lectures which are grounded in heavy case analysis and real-world illustrations. The pivotal distinctiveness of this graduate offering lies in drawing the student into issues that are industry and company specific (preferably drawn from the student's career related industry/company). (3 hours lecture.) 3 sh.

Prerequisites: M.B.A.degree students, M.A.Fine Arts majors with concentration in Museum Management (FAMM), or M.A.Theatre majors with concentration in Arts Management (THAM)only.

MKTG530: Export Management

To familiarize MBA students of export policies, programs and procedures and develop export/import management skills. The students will become knowledgeable about global sourcing, negotiation, pricing, export/import financing, documentation, international tenders and bidding, logistics and distribution. Cross-listed with International Business INBS 530 (3 hours lecture.) 3 sh.

Prerequisites: INBS 501. MBA degree students only.

MKTG575: Independent Study in Marketing

Under faculty guidance and supervision, this tutorial course is open to students who wish to pursue individual study and research in a particular discipline. () 1 - 3 sh.

Prerequisites: Departmental approval. MBA degree students only.

MKTG577: Selected Topics in Marketing

An in-depth study of a selected topic, issue, problem or trend in marketing. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in the course schedule book. May be repeated once for a maximum of 6.0 credits as long as the topic is different. (1 - 3 hours lecture.) 1 - 3 sh.

Prerequisites: Departmental approval. MBA degree students only.

MKTG579: Services Marketing

This course examines the marketing and managerial implications of the differences between goods and services. A wide variety of services are examined, such as financial services (banks, insurance, etc.), healthcare services (hospitals, insurance, pharmacy benefit managers) travel and tourism (hotels, theme parks, airlines), professional services (lawyers, accountants), and lifestyle services (sports clubs, fitness chains). The course discusses many service marketing concepts, including the relationship between the service provider and the customer, the service profit chain, the real-time process experience of services, customer satisfaction and service quality. (3 hours lecture.) 3 sh.

Prerequisites: MKTG 501. MBA degree students only.

MKTG589: Internet Marketing Management

Firms are experiencing dramatic shifts in marketing practices related to the emergence of the global electronic marketplace. This course is designed to help students and practitioners understand how to think about and implement effective Internet marketing and customer-centric communication programs. The course focuses on the various unique factors and issues that electronic tools bring to marketing, namely the ability to directly market to individuals, provide new information services, and to interact in ways that consumers find valuable. Issues examined are using the internet to attract new customers, retain existing customers, build brand awareness, expand into new markets, develop customer relationships (CRM) programs and the metrics to assess these programs and tools. (3 hours lecture.) 3 sh.

Prerequisites: MKTG 501. MBA degree students only.

MKTG591: Consumer/Buyer Behavior

An in-depth introduction to theories and models of how individual consumers, family units, and companies make buying decisions. Each step in the continuous decision cycle is covered in detail, in such models of consumer behavior as the high and low involvement models, information processing and attitude formation and change. Relevant psychological concepts on personality and lifestyle, self-concept, cognition and classical vs. operant conditioning are also covered. Students also gain valuable perspective on how purchase decisions are made in their own households. (3 hours lecture.) 3 sh.

Prerequisites: MKTG 501. MBA degree students only.

MKTG593: New Product Development

This course examines product planning, new product and process development, and issues related to exploiting opportunities for successful innovation. Students will analyze product development and launch decisions through case studies, advancing their conceptual understanding of the problems and risks associated with designing new products and the importance of championing, project teams, and fast development cycle times. Students will formulate development and business plans to advance their capability of managing the marketing mix factors to increase the probability of a new product's success. (3 hours lecture.) 3 sh.

Prerequisites: MKTG 501; MBA students only.

MKTG594: Marketing Research and Information Systems

A comprehensive introduction to current methods used to collect consumer, business and market data and turn it into useful information for marketing decision-makers. Major topics include: secondary studies; quantitative surveys; data analysis (coding, tabulation, basic and multivariate analytical methods); modeling and simulation techniques; and effective communication of research findings (written reports, personal presentations, computer graphics and mapping). Each graduate student is required to design and carry out an original research project on a topic of their choice. Class discussions center on practical applications of marketing research and information systems in the companies in which students are employed. (3 hours lecture.) 3 sh.

Prerequisites: MKTG 501. MBA degree students only.

MKTG595: Seminar in Marketing Strategy

This course is designed to introduce students to market planning, strategy formation and the process of implementing strategic objectives. Students will practice analytic techniques to understand and diagnose strategic imperatives, advancing their conceptual understanding of such issues as competitiveness, core competencies, statistical planning through case analyses and writing strategic plans, learning to relate and connect marketing mix factors to other strategic objects such as continuous improvement systems. Students will be introduced to benchmarking, strategic audits, and other tools used to measure firm performance and develop world-class standards. (3 hours seminar.) 3 sh.

Prerequisites: MKTG 501. MBA degree students only.

MKTG596: Integrated Marketing Communications (IMC) - Promotion Strategy

This course provides students with the tools and skills to make decisions involved in integrating the promotion mix into the overall marketing strategy for consumer and/or business-to-business target markets. Emphasis is given to the processes and challenges involved in developing effective marketing communication strategies enabling an organization to be successful in an ever- changing competitive global marketplace. Students will learn how the various promotion elements (e.g., advertising, sales promotion) work from a persuasive perspective along with their applicability within an integrated promotions plan, offering strategic insights into their use. This strategic, persuasive, integrated perspective is grounded in a consumer behavior fundamental understanding. Contemporary topics are discussed. (3 hours lecture.) 3 sh.

Prerequisites: MKTG 501. MBA degree students only.