Public & Organizational Relations (M.A.) - Graduate - 2012 University Catalog

You are viewing the 2012 University Catalog. Please see the newest version of the University Catalog for the most current version of this program's requirements.


PUBLIC & ORGANIZATIONAL RELATIONS

Complete 33 semester hours including the following 3 requirement(s):

  1. CORE COURSEWORK

    Complete the following 5 courses for 15 semester hours:

    CMST 502 Researching Public and Organizational Relations (3 hours lecture) 3
    CMST 505 Issues of Public and Organizational Relations (3 hours lecture) 3
    CMST 530 New Media Applications (3 hours lecture) 3
    CMST 555 Survey of Public and Organizational Relations (3 hours lecture) 3
    CMST 556 Leadership and Collaborative Innovation (3 hours lecture) 3
  2. CAPSTONE COURSE

    Complete for 3 semester hours.

    CMST 580 Globalization and Contemporary Communicaiton (3 hours lecture) 3
  3. ELECTIVE COURSEWORK

    Complete the following 2 requirement(s) for a total of 15 semester hours:

    1. ELECTIVES

      Complete 9 semester hours (with Thesis option) or 15 semester hours (with Comprehensive Exam option) from the following:

      ARGD 500 Graduate Graphic Design I (4 hours studio) 3
      ARGD 510 Graduate Graphic Design II (4 hours studio) 3
      CMST 509 Problems in Communication (3 hours lecture) 3
      CMST 510 Special Topics In Communication (3 hours lecture) 3
      CMST 520 Public Relations Writing and Media Relations (3 hours lecture) 3
      CMST 526 Theories of Human Communication (3 hours lecture) 3
      CMST 534 Readings in Communication (3 hours lecture) 3
      CMST 536 Persuasion and Media (3 hours seminar) 3
      CMST 545 Issue Management (3 hours lecture) 3
      CMST 547 Seminar in Organizational Communication (3 hours seminar) 3
      CMST 560 Internship: Communication 3-6
      CMST 581 Media and Mass Culture (3 hours lecture) 3
      CMST 582 Techniques of Communication (3 hours lecture) 3
      CMST 599 Independent Study 3
      COUN 559 Dynamics of Group Process 1-3
      ELAD 510 Effective Leadership in a Diverse Society (3 hours lecture) 3
      PSYC 566 Interventions for Effective Organizations (3 hours lecture) 3
      PSYC 571 Organizational Psychology (3 hours lecture) 3
    2. THESIS OR NON-THESIS OPTION

      Complete 1 of the following options:

      1. THESIS OPTION

        1. Complete for 6 semester hours.

          CMST 698 Master's Thesis 3-6
        2. Submit the completed Thesis original and one copy to the Graduate Office. See Thesis Guidelines for details.

      2. COMPREHENSIVE EXAMINATION

        Successfully complete the Comprehensive Examination.


Course Descriptions:

ARGD500: Graduate Graphic Design I (4 hours studio)

Techniques and principles of design of printed matter and displays, elements of layout, illustration, typography, printing process, and preparation of copy for the printer. 3 sh.

Prerequisites: Departmental approval.

ARGD510: Graduate Graphic Design II (4 hours studio)

Continuation of ARGD 500. Taken serially. 3 sh.

Prerequisites: ARGD 500 or instructor's permission.

CMST502: Researching Public and Organizational Relations (3 hours lecture)

This course introduces students to standard empirical techniques of communication inquiry. These quantitative and qualitative methods pertain to both social scientific inquiry and professional applications. Particular attention is devoted to approaches for investigating problems and phenomena that are typical of contemporary organizations' internal and external communication processes. Previous course SPCM 502 effective through Spring 2012. 3 sh.

CMST505: Issues of Public and Organizational Relations (3 hours lecture)

This course orients students within the academic discipline and professional field of public and organizational relations. Students learn about the history of communication scholarship, academic and professional membership associations, literature and other resources and communication-related career paths. As well, the course surveys social scientific and humanisitic theories pertaining to key issues of organizations' internal and external communication, providing a foundation for subsequent coursework in the Public and Organizational Relations program of study. Previous course SPCM 505 effective through Spring 2012. 3 sh.

CMST509: Problems in Communication (3 hours lecture)

Individual problems in communication. Reports, papers, panel discussion and experimentation. May be repeated twice for a total of 9 semester hours. Previous course SPCM 509 effective through Spring 2012. 3 sh.

CMST510: Special Topics In Communication (3 hours lecture)

Special Topics in Communication is intended as a multipurpose course that can be used both to teach rotating special topics courses and to pilot test new courses. Special Topics in Communication is intended to be repeatable and to be used by both the public relations and the organizational communications tracks to offer advanced and special topic courses. The course may be repeated an unlimited number of times provided the topic of the course has changed. Previous course SPCM 510 effective through Spring 2012. 3 sh.

CMST520: Public Relations Writing and Media Relations (3 hours lecture)

Students practice public relations skills, including press release writing; press kit development and distribution; analyses of publics; and media relations. Special attention is devoted to the potentials of traditional and new media for enabling creative and effective public relations. Previous course SPCM 520 effective through Spring 2012. 3 sh.

CMST526: Theories of Human Communication (3 hours lecture)

In-depth study of human communication behavior as it relates to theories of intrapersonal, interpersonal, small group, public and mass communication. Students develop awareness of communication behavior patterns and cultivate the ability to select appropriate and effective communication behaviors for optimum results. Previous course SPCM 526 effective through Spring 2012. 3 sh.

CMST530: New Media Applications (3 hours lecture)

This course explores the roles and potentials of various traditional and emergent technologies/media in organizations' internal and external communication processes. Considering issues inherent to contexts, messages, and audiences, students gain insights about choosing and applying media in particular situations, and recognizing how such choices affect meaning-making. Special attention is devoted to the ways in which new technologies/media are transforming organizations' day-to-day functioning, identities, and public relationships. Previous course SPCM 530 effective through Spring 2012. 3 sh.

CMST534: Readings in Communication (3 hours lecture)

Study and assessment of major literature in communication. Competence demonstrated in research assignments and papers. Course may be repeated once for a total of 6 semester hours. Previous course SPCM 534 effective through Spring 2012. 3 sh.

CMST536: Persuasion and Media (3 hours seminar)

This course explores psychological, relational, and rhetorical theories of persuasion and provides students with practical strategies. Considering the functions of persuasion in organizational and public contexts, emphasis is placed on the roles of technology and media in facilitating creative and effective messages and campaigns. Previous course SPCM 536 effective through Spring 2012. 3 sh.

CMST545: Issue Management (3 hours lecture)

Issue Management deals with issues such as problem solving, crisis communication and the process of shaping public opinion. Areas such as lobbying, political public relations, persuasion, dialogue, apologia, and rhetorical approaches to public influence are dealt with as means of managing organization-public relationships. Previous course SPCM 545 effective through Spring 2012. 3 sh.

CMST547: Seminar in Organizational Communication (3 hours seminar)

This course focuses on special topics in organizational communication relating to leadership strategies and tools for assessment of organizational culture. Leadership is viewed in behavioral and interactionist terms rather than as a position within an organizational hierarchy. Systems of organizational culture are viewed as patterned behaviors with consequences for organizational effectiveness. Tools are offered for observation and intervention in organizational development efforts focused on team building and leadership. Previous course SPCM 547 effective through Spring 2012. 3 sh.

CMST555: Survey of Public and Organizational Relations (3 hours lecture)

This course overviews the related disciplines of organizational communication and public relations, with an integrative approach to understanding organizations' internal and external communication processes. Topics include: comparative structural conceptions of organizations; key organizational processes (e.g., leadership, change management, technology/media use, cultural diversity, and assimilation); organizational identity; informative and persuasive public campaigns; dialogic public partnerships; and issue/crisis management. Previous course SPCM 555 effective through Spring 2012. 3 sh.

CMST556: Leadership and Collaborative Innovation (3 hours lecture)

Students explore communication dynamics of teams and small groups with emphasis on leadership and innovation. Recognizing that contemporary organizations often value teamwork (rather than top-down delegation) as means for creative problem solving, this course examines theories and practices pertaining to: leadership; membership; interpersonal and inter-group conflict management; cultural heterogeneity; problem solving and decision making; meeting facilitation; and cooperative execution of complex projects. Course content is conducted through and experiential group practicum. Previous course SPCM 556 effective through Spring 2012. 3 sh.

CMST560: Internship: Communication

Off-campus practicum assignments that range from serving on a political campaign staff to coaching students and/or conducting forensic tournaments or assisting on a Public Relations staff. Broad, balanced and locally supervised experience by arrangements.) 3 - 6 sh.

Prerequisites: Communication Studies majors only; departmental approval.

CMST580: Globalization and Contemporary Communicaiton (3 hours lecture)

This capstone course in the Public and Organizational Relations curriculum integrates programmatic topics within discussions of globalization's processes and consequences. Considering themes pertaining to new technologies/media, inter- and mulit-culturalism, organizational identity, and organizational culture, the course examines theoretical, ethical, and practical dimensions of contemporary cases. Guest lecturers from various academic and professional backgrounds provide opportunities for students to interact with experienced practitioners and to explore pertinent communication problems of globalization. Previous course SPCM 580 effective through Spring 2012. 3 sh.

Prerequisites: 21 credit hours completed in the Public and Organizational Relations Master of Arts Curriculum.

CMST581: Media and Mass Culture (3 hours lecture)

Influences and effects of the media on society; policy decisions and the influence of the broadcast media as conveyors of information and stimulus for change. Open to all graduate students. Previous course SPCM 581 effective through Spring 2012. 3 sh.

CMST582: Techniques of Communication (3 hours lecture)

Techniques and ethics in the production of informative and persuasive messages for public consumption. Open to all graduate students. Course may be repeated once for a total of 6 semester hours. Previous course SPCM 582 effective through Spring 2012. 3 sh.

CMST599: Independent Study

Individual projects in communication that result in significant research or creative projects. Student and instructor agree upon an area of study, readings are assigned, research is done and student submits final findings in form of a paper or a series of annoted bibliographies or position papers. The nature of the course permits advanced graduate students to pursue areas of speech not covered by present offerings. Course may be repeated once for a maximum of 6.0 credits. Previous course SPCM 599 effective through Spring 2012. 3 sh.

Prerequisites: Communication Studies majors only; departmental approval.

CMST698: Master's Thesis

Independent research project done under faculty advisement. Students must follow the MSU Thesis Guidelines, which may be obtained from the Graduate School. Students should take CMST 699 if they don't complete CMST 698 within the semester. Previous course SPCM 698 effective through Spring 2012. 3 - 6 sh.

Prerequisites: Departmental approval.

COUN559: Dynamics of Group Process

A laboratory-based course for the development of group skills and understandings. Focus is on experimental learning and personal growth. Readings in human interaction theory will be related to actual group participation. 1 - 3 sh.

Prerequisites: Matriculated in Educational Leadership (ELAD).

ELAD510: Effective Leadership in a Diverse Society (3 hours lecture)

This course focuses on concepts and techniques of leadership for student learning and systems change, the changing roles of leaders in a diverse society, and the use of strategic planning and data analysis in the implementation of a vision for school success and student achievement. Throughout the course, students develop the skills, knowledge and dispositions to lead effectively, guided by the literature on leadership style and its interconnectedness to the power of authority of leaders. 3 sh.

Prerequisites: Graduate students in Educational Leadership (ELAD).

PSYC566: Interventions for Effective Organizations (3 hours lecture)

Interventions based on psychological principles that are used to enhance individual and organizational effectiveness will be examined. Common interventions that are covered in the course include: training and development programs, executive coaching, leader and leadership development, talent management, organizational design, and innovation processes among others. Knowledge and skills important to developing these interventions, as well as skills to be able to facilitate these in applied settings, will be developed. 3 sh.

Prerequisites: PSYC 571 and PSYC 559; or permission of the instructor.

PSYC571: Organizational Psychology (3 hours lecture)

This course examines the psychological aspects of organizational behavior. Emphasis on the organization effected by individual psychological processes and behavior. Areas covered include social norms, group and team processes, leadership and power, motivation, job attitudes and satisfaction, and organizational change. 3 sh.