Business Administration Major, Sports, Events and Tourism Marketing Concentration (B.S.) - Undergraduate - 2015 University Catalog

The Sports, Events, and Tourism Marketing program provides students the knowledge and skill sets to be successful in the growing workforce of the sports, events, and tourism sector. This program incorporates marketing concepts along with management skills to provide students with a diversified and competitive edge.

If you enjoy working with people in a fast paced and growing industry, then consider a concentration in Sports, Events, and Tourism Marketing.

A minimum of 120 semester hours of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA. However, more than 120 semester hours may be required depending upon the major field of study. In addition to the major requirement outlined below, all university students must fulfill the set of General Education requirements applicable to their degree.


SPORTS, EVENTS & TOURISM MARKETING CONC

Complete 72 semester hours including the following 4 requirement(s):

  1. BUSINESS ADMINISTRATION REQUIRED CORE

    Complete 2 requirement(s):

    1. BUSINESS FUNDAMENTALS

      Complete 5 courses for 15 semester hours:

      ACCT 204 Fundamentals of Accounting (3 hours lecture) 3
      BSLW 235 Legal, Ethical, and Global Environment of Business (3 hours lecture) 3
      BUGN 280 Data Analysis, Interpretation, and Communication (3 hours lecture) 3
      INBS 250 Introduction to International Business (3 hours lecture) 3
      INFO 290 Technology in Business (3 hours lecture) 3
    2. INTEGRATED CORE

      Complete 6 courses for 18 semester hours:

      BUGN 295 Elements of Business (3 hours lecture) 3
      FINC 300 Integrated Core: Finance (3 hours lecture) 3
      INFO 300 Integrated Core: Operations Management (3 hours lecture) 3
      MGMT 300 Integrated Core: Management (3 hours lecture) 3
      MGMT 439 Applied Business Strategy (3 hours lecture) 3
      MKTG 300 Integrated Core: Marketing (3 hours lecture) 3
  2. SPORTS, EVENTS & TOURISM MARKETING CONC

    Complete the following 2 requirements:

    1. Complete 7 courses for 21 semester hours:

      MKTG 307 Retail Marketing and Management (3 hours lecture) 3
      MKTG 310 Services Marketing (3 hours lecture) 3
      MKTG 315 International Tourism Marketing (3 hours lecture) 3
      MKTG 320 Sports Marketing and Management (3 hours lecture) 3
      MKTG 321 Event Marketing and Planning (3 hours lecture) 3
      MKTG 355 Sports, Events and Tourism Marketing Co-Op (3 hours cooperative education) 3
      MKTG 445 Marketing Strategies in Sports, Event and Tourism Industries (3 hours lecture) 3
    2. Complete 2 courses from the following:

      ECON 221 Economics of Professional Sports (3 hours lecture) 3
      HOSP 390 Food and Beverage Management (3 hours lecture) 3
      MGMT 436 Strategic Project Management (3 hours lecture) 3
      MKTG 309 Buying and Distribution Strategies (3 hours lecture) 3
      MKTG 345 Service and Nonprofit Marketing (3 hours lecture) 3
      MKTG 492 Independent Study in Marketing 1-3
      PEMJ 227 Social Problems in Sports (3 hours lecture) 3
      PEMJ 353 Psychology of Sport (3 hours lecture) 3
      SOCI 215 Sociology of Sports (3 hours lecture) 3
  3. BUSINESS ADMINISTRATION COLLATERALS

    Complete the following for 12 semester hours:

    ECON 101 Applied Macroeconomics (3 hours lecture) 3
    ECON 102 Applied Microeconomics (3 hours lecture) 3
    INFO 173 Spreadsheet Modeling for Business Decisions (3 hours lecture) 3
    INFO 240 Statistical Methods in Business (3 hours lecture) 3
  4. BUSINESS ADMINISTRATION CAREER LEARNING

    Complete the following 4 courses: . There is no credit associated with these courses.

    BUGN 310 Campus to Career Transition I (3 hours lecture) 0
    BUGN 320 Campus To Career Transition II (3 hours lecture) 0
    BUGN 330 Campus To Career Transition III (3 hours lecture) 0
    BUGN 340 Campus To Career Transition IV (3 hours lecture) 0

Course Descriptions:

ACCT204: Fundamentals of Accounting (3 hours lecture)

This course provides a foundation for non-accounting business majors. Topics covered include both financial and managerial accounting from a user perspective. Students will be exposed to the four financial statements and ethical issues in accounting along with other accounting reporting issues in the financial accounting phase of the course. Managerial accounting focuses on generating accounting data for internal business decision-making in today's increasingly competitive and complex business world. Students need to become familiar with the use of accounting data for both investment and credit decisions as well as strategic decision making for firms' operation. Major topics covered include financial statement analysis, budgeting, accounting-based decision making, and performance evaluation. 3 sh.

Prerequisites: ENWR 105 or HONP 100; Not open to BS Accounting Majors.

BSLW235: Legal, Ethical, and Global Environment of Business (3 hours lecture)

This course focuses on the interrelationship of social policies, the legal system, and global business practices in society, with emphasis on the rapidly changing business-legal environment. The relationship among governmental, ethical, social and business issues will also be examined. Previous course BSLW 264 effective through Spring 2013. 3 sh.

Prerequisites: ENWR 105 or HONP 100.

BUGN280: Data Analysis, Interpretation, and Communication (3 hours lecture)

This course will teach business communication concepts in the framework of data analysis and interpretation. Students will be introduced to a variety of technical and business writing practices for information sharing and persuasion. Protocols for letters, memoranda, electronic mail, persuasive messages, executive summaries, and formal reports and proposals are covered. Students will work individually and in teams and be expected to present the results of their analyses in written, graphical and oral formats. Students will be exposed to data sets from various business disciplines and become knowledgeable about regression modeling as well as refresh and apply data analysis skills that include the use of graphical design, descriptive statistical measures, and statistical inference methods in order to draw meaningful conclusions that connect context and the analysis. Meets the University Writing Requirement for majors in Business Administration and Accounting. 3 sh.

Prerequisites: INFO 173 and INFO 240; and ENWR 105 or HONP 100.

BUGN295: Elements of Business (3 hours lecture)

Business Administration or Accounting majors only. Business Administration majors need ACCT 204; INBS 250, BSLW 235, INFO 290 and BUGN 280 (may be taken as prerequisites or corequisites). Accounting majors need ACCT 201; BSLW 266, BUGN 280 (may be taken as prerequisites or corequisites). 3 sh.

Prerequisites: Business Administration or Accounting majors only. Business Administration Majors need ACCT 204; INBS 250, BSLW 235, INFO 290 and BUGN 280 (May be taken as prerequisites or corequisites). Accounting Majors need ACCT 201; BSLW 266, BUGN 280 (May be taken as prerequisites or corequisites).

BUGN310: Campus to Career Transition I (3 hours lecture)

This is the first course of the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document participation in career programming organized by theSBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT I, students must participate in the "Job Search", "Resume Basics" and "Interviews 101" on-line activities; the remaining two program selections are at the discretion of the student. 0 sh.

Prerequisites: Business Administration majors only.

BUGN320: Campus To Career Transition II (3 hours lecture)

This is the second course in the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document their participation in career programming organized by the SBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT II, students must participate in the "Developing Your Brand" on-line activity and submit a final copy of a resume that has been approved by SBUS Career Services; the remaining three program selections are at the discretion of the student. 0 sh.

Prerequisites: BUGN 310; Business Administration majors only.

BUGN330: Campus To Career Transition III (3 hours lecture)

This is the third course in the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document their participation in career programming organized by the SBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT III, students must participate in the "Becoming a Business Professional" on-line activity and submit a business networking card that has been approved by SBUS Career Services; the remaining three program selections are at the discretion of the student. 0 sh.

Prerequisites: BUGN 320; Business Administration majors only.

BUGN340: Campus To Career Transition IV (3 hours lecture)

This is the fourth course in the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document their participation in career programming organized by the SBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT IV, students must participate in the "After the Offer" on-line activity; the remaining four program selections are at the discretion of the student. 0 sh.

Prerequisites: BUGN 330; Business Administration majors only.

ECON101: Applied Macroeconomics (3 hours lecture)

The course introduces undergraduate students to the macro economy of the United States of America. Students learn how to apply the mechanism needed for the achievement of an optimal allocation of resources, price stability, full employment level of national income and long-term growth. In addition, they learn to analyze the macroeconomic data and the implications of fiscal and monetary policies. Meets Gen Ed 2002 Requirements - Social Science. 3 sh.

ECON102: Applied Microeconomics (3 hours lecture)

In this course, undergraduate students will learn about the organization and operation of the American economy for the production and distribution of goods and services. Students learn the mechanism behind the pricing of products and factors of production in market situations varying from competition to monopoly. In addition, they learn to analyze microeconomic data and apply the abstract theoretical models into real life situations. Meets Gen Ed 2002 Requirements - Social Science. 3 sh.

ECON221: Economics of Professional Sports (3 hours lecture)

This course applies economic analysis to the professional sports industry under alternative institutional structures. The course addresses the structure and conduct of various sports markets in terms of the relationship between economic theory and evolving public policy alternatives. 3 sh.

Prerequisites: ECON 101 and ECON 102. Major within School of Business.

FINC300: Integrated Core: Finance (3 hours lecture)

This course is an introduction to the concepts of corporate finance and its interrelationship with operations, marketing and management. Students will review the content of financial statements, and the implications of the widely used financial ratios. The content of the course is centered on the time value of money relationship and its application to security valuation and capital budgeting decisions. The students will also be introduced to financial planning, working capital management, capital structure policy, the capital acquisition process, and payout policy. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.

HOSP390: Food and Beverage Management (3 hours lecture)

This is an advanced course providing mechanisms and techniques to manage food and beverage provisions in various sectors of the hospitality industry, such as restaurant, bar or beverage operation, club, contracted or institutional foodservice. In addition, food and beverage functions within various lodging settings (hotel, resort, casino hotel and cruise line) are discussed. 3 sh.

Prerequisites: HOSP 250. Major within School of Business.

INBS250: Introduction to International Business (3 hours lecture)

The course is designed to introduce undergraduate students to the dynamics of the global economy, international trade and investment and their linkages with the U.S. economy. Students will learn the fundamentals and interrelationships among the components of international business operations. An emphasis will be on the role of multinational institutions and the cultural, economic, legal, and political environments facing businesses. 3 sh.

Prerequisites: ECON 101 or ECON 102 or ECON 202.

INFO173: Spreadsheet Modeling for Business Decisions (3 hours lecture)

This course will emphasize analysis and solutions to contemporary business problems through the use of current version of Microsoft Excel. Recognizing that the business world is technology-driven, affecting people both professionally and personally, extensive knowledge of application-based software is essential as the language of business. Students will be introduced to business decision modeling processes to strengthen their logical and analytical skills. Strong emphasis of the course will be to use Excel as the basis for managerial decision support through the analysis of contemporary business case problems. Students will apply the appropriate functions and features of Excel to solve business cases. The course will also emphasize oral presentation and written reports on business processes used in case solutions in order to further strengthen students' communication skills. 3 sh.

INFO240: Statistical Methods in Business (3 hours lecture)

This course is a comprehensive introduction to the application of modern statistical methods used in enumerative and analytic studies in business. Topics covered include: use of percentages, proportions, rates, ratios and indices; descriptive statistical methods of data analysis; probability; an introduction to discrete and continuous probability distributions; the normal distribution; classical statistical inference - sampling distributions, confidence interval estimation and hypothesis testing for the mean and the proportion and for differences in two means and differences in two proportions; an introduction to control charts. Spreadsheet software is integrated in all topics. 3 sh.

Prerequisites: MATH 100 or Placement Through MSU Placement Test.

INFO290: Technology in Business (3 hours lecture)

This course provides an introduction to the impacts of information systems on business. The course focuses on business processes and information needs in organizations, the roles of information systems in addressing these needs, and ultimately, providing support for the tactical and strategic directions of the business. The building blocks of information systems (hardware, software, networking, Internet, cloud computing, systems analysis, security, e-business, database systems, enterprise systems, etc.) are presented with an emphasis on how each of these components impacts business processes. 3 sh.

Prerequisites: INFO 173.

INFO300: Integrated Core: Operations Management (3 hours lecture)

This course is an intro to managerial concepts & quantitative tools required in the design, operation, and control of processes & systems needed to deliver a product or service in a business. Clearly, this material must be integrated with all of the other functional areas of an organization. In addition to examining the operational concepts, theories and tools, the course will include discussions of the interrelationships of these topics and their usefulness in the areas of marketing, management, finance & business strategy. The course will present methods that ensure that business operations are efficient in using as few resources as needed, & effective in meeting customer requirements. Focus will be on managing the processes that convert inputs (in the forms of materials, labor, and energy) into outputs (in the form of goods and/or services). This course incorporates mathematical, statistical, & decision making methods in the analysis of specific business processes & systems. The topics covered include operations strategy, process optimization & management, inventory control, production planning & scheduling, queuing, supply chain management, quality control, decision making, & project management. Computers are used to solve problems involving complex systems. 1 of 4 courses within the Integrated Semester of the undergraduate program. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.

MGMT300: Integrated Core: Management (3 hours lecture)

Management is viewed as a skill that goes into every function within organizations that involve people, be it marketing, finance or operations. Whether supervisory level management or top level management, students need to understand how organizations work, how to lead, work with, and motivate people within organizations, and how to integrate and manage the dynamic interrelationships among the functional areas of business such as marketing, finance, and operations. The course also stresses current management issues such as workplace diversity, globalization, and digitization of today's firms, and how these forces influence the manager's functions. Topics to be discussed will include manager's functions of planning, organizing, communicating, motivating, leading, controlling and managing change. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.

MGMT436: Strategic Project Management (3 hours lecture)

This course provides students with the principal challenges of managing projects across a wide range of industries based on case studies, latest research and project management toolkit to manage the issues, risks, changes confronted throughout the course. Designed as an integrated course, students will exercise their strategic thinking as well as practical use of project management tools. As a part of the analysis, the course will discuss multiple project management approaches and methodologies and its application in today's competitive environments and how organizations execute its strategies. 3 sh.

Prerequisites: MGMT 300; major within School of Business.

MGMT439: Applied Business Strategy (3 hours lecture)

This is the capstone course in the business curriculum that requires students to integrate and build on the knowledge and skills acquired in the business core courses. The course emphasizes the use of business skills in the formulation and implementation of strategy through processes such as industry analysis, value chain analysis, SWOT analysis, and analysis of strategic success including financial performance. 3 sh.

Prerequisites: MGMT 300, FINC 300, INFO 300 and MKTG 300; or ACCT 202 or ACCT 204 and FINC 321 and MGMT 231 and MKTG 240 and INBS 250.

MKTG300: Integrated Core: Marketing (3 hours lecture)

Marketing is viewed as a process for creating value for customers that must be carefully integrated with all other functional areas of an organization. In addition to examining the application of marketing's essential theories, concepts, and tools to organizations, the course will examine the interrelationships of marketing with management, operations and finance. Topics to be discussed will include market research, new product development, demand/sales forecasting, segmentation analysis, branding, pricing, distribution strategies, and promotional tools. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.

MKTG307: Retail Marketing and Management (3 hours lecture)

This course provides students with an overview of the field of retailing. Major retail institutions, e.g., department stores, specialty stores, discount stores, the components of the retail mix and the functional areas of retailing are examined. The marketing strategies of major retail companies as well as the trends that shape them, e.g., globalization, technology, electronic commerce, are analyzed. The course stresses an understanding of the retail customer and the importance of customer service and relationship management. Issues in the management of retail employees are also explored. The concepts in this course are useful for students interested in careers in consumer products and services marketing as well as retailing. 3 sh.

Prerequisites: MKTG 240 or MKTG 300, major within the School of Business, Recreation Professions major (RECR), Fashion Studies major (FASH) or Nutrition and Food Science major with concentration in Food Management (NUFM).

MKTG309: Buying and Distribution Strategies (3 hours lecture)

Buying practices that have changed since the development of giant retail organizations (Wal-Mart and Home Depot) are studied and the effect it has had on "traditional" buying. Other areas covered are the functions of the merchandise division and the job challenges today. Micro-retailing, the buying and merchandise problems of today's stores are covered. Physical handling, comparison shopping, planning the buyer's budget and the six-month buying plans are also important topics. Buying for fashion vs. staple merchandise is compared as are the different problems of buying for a large or small retail firm. Resident buying offices and foreign buying are important topics in this buying course. 3 sh.

Prerequisites: MKTG 240 or MKTG 300. Major within School of Business.

MKTG310: Services Marketing (3 hours lecture)

This course builds on basic marketing concepts to focus on the role of service as a primary source of competitive advantage for both service and non-service organizations in a predominantly service economy. The course examines the marketing and managerial implications of the differences between goods and services. The course discusses many service marketing concepts, including the relationship between the service provider and customer, the service profit chain, the real-time process experience of services, customer satisfaction and service quality. Specific applications for service sectors such as retail, sports, events, tourism, financial services, healthcare, and professional services will be discussed. 3 sh.

Prerequisites: MKTG 240 or MKTG 300. Major within the School of Business.

MKTG315: International Tourism Marketing (3 hours lecture)

This course focuses on marketing practice and strategy within the context of global and international tourism markets, which include, but are not limited to, destination resorts/lodging, amusement parks and tourist attractions, festivals and fairs, cruise ships, ski resorts, sports venues, and event, meeting, and conference delivery. It evaluates cultural differences as well as encourages students to apply marketing strategy and skills to the tourism industry. Satisfies the Graduation Writing Requirement. 3 sh.

Prerequisites: MKTG 240 or MKTG 300. Major within the School of Business.

MKTG320: Sports Marketing and Management (3 hours lecture)

The sports industry is examined from a leisure and tourism perspective applying marketing and management theories. An interdisciplinary approach is applied in developing the ability to address the array of problems faced by sports marketers. Some of the topics include: sport consumers; promotions (advertising, sponsorship, endorsements); venue management; crowd and safety control; and licensing. The course provides a foundation for entry into middle level marketing and management positions in sports-related industries. 3 sh.

Prerequisites: MKTG 310 and MKTG 315; School of Business major only.

MKTG321: Event Marketing and Planning (3 hours lecture)

This course examines how successful events are created and marketed. It explores the structure of the events industry; the unique challenges of planning and executing an event; and how marketing theory can be applied to increase an event's success. Best practices related to event safety, event sponsorship and promotion and market analysis are also discussed. 3 sh.

Prerequisites: MKTG 310 and MKTG 315; School of Business major only.

MKTG345: Service and Nonprofit Marketing (3 hours lecture)

While noting the increasingly blurred distinguishment between the manufacturing and service sectors in today's post industrial economies, the first half of this course focuses on the problems and issues surrounding the effective marketing of the intangible aspects of a product service offering. Current methods for researching and analyzing service markets are taught and then applied by students in marketing plan formulation and case analyses with particular stress placed on translating the intangible aspects of a service into more measurable (and therefore, tangible) characteristics aimed at enhancing customer satisfaction and retention. The second part of the course focuses on the nonprofit marketing, i.e., public and private nonprofit organizations. Students learn how to manage organizations such as government, religious, charitable, political, educational, and fund raising, institutions as well as marketing their endeavors more effectively. 3 sh.

Prerequisites: MKTG 240 or MKTG 300. Major within School of Business.

MKTG355: Sports, Events and Tourism Marketing Co-Op (3 hours cooperative education)

Students are required to accumulate 200 hours of marketing experience (approximately 15 - 20 hours/per week) working for a sport, events or tourism organization. In addition, students complete assignments designed to enhance their understanding of marketing strategies and tactics used by the employing organization, industry trends, career opportunities, and the attitudes and skills necessary for advancement. Job performance is assessed via progress reports submitted by the cooperating employer and a site visit by a member of the Sports Events and Tourism Marketing faculty. 3 sh.

Prerequisites: MKTG 240 or MKTG 300. Major within the School of Business; departmental approval.

MKTG445: Marketing Strategies in Sports, Event and Tourism Industries (3 hours lecture)

An analysis of the marketing planning process in relationship to overall corporate strategic planning framework is presented from theoretical and practical perspectives in the field of sports, events and tourism industries. An increased understanding of the many variables involved in marketing decision-making and an awareness of current and sophisticated techniques used in the problem-solving process are analyzed. This capstone course integrates materials from the curriculum in an applied format utilizing group case analysis, marketing simulations and sport, event and tourism market/business plan production. 3 sh.

Prerequisites: MKTG 320, MKTG 321 and MKTG 307; Major within the School of Business.

MKTG492: Independent Study in Marketing

An opportunity for a student to study or engage in a topic currently not covered in existing course selections or to take a required course normally given, but unavailable in conventional format. 1 - 3 sh.

Prerequisites: MKTG 341; departmental approval; School of Business (SBUS) majors only.

PEMJ227: Social Problems in Sports (3 hours lecture)

This course is designed to analyze a number of important and controversial issues in sports in American society. Through the use of an issues-oriented approach, students will become aware of the relationship between sports in American society and social problems in a number of areas including economics, education, ethics and politics. Meets Gen Ed 2002 - Social Science, Social Science. 3 sh.

Prerequisites: Starting Winter 2016: HPEM 199 or GNED 199 or ENWR 105 or HONP 100.

PEMJ353: Psychology of Sport (3 hours lecture)

Psychology related to physical activity on emotional, attitudinal and personality aspects, motivation, cultural and sociological problems of athletes, spectator response and deportment. 3 sh.

Prerequisites: Junior standing and PHED, PEAF or ATTR major. Starting Winter 2016: Junior standing. PEMJ 200 or EXSC 231 or ATTR 201 or departmental approval.

SOCI215: Sociology of Sports (3 hours lecture)

This course will examine the major theoretical and substantive writings on the sociology of amateur and professional sports. Topics to be explored from conflict, functionalist and symbolic interactionist perspectives include socialization and athletic identity, women in sports, race and class in sports, gender relations and sport participation, sport risk and injury, education and sports participation, sports in the media, sport and the reproduction of society, and fieldwork among college and professional athletes. 3 sh.

Prerequisites: SOCI 100 or SOCI 113 or SOCI 201 or departmental approval.