Business Administration Major, Business Analytics Concentration (B.S.) - Undergraduate - 2015 University Catalog

There is a tremendous amount and variety of data that is being created and stored. Properly exploited big data can provide businesses and governments with more precise and immediate information to make important decisions affecting critical issues. Business analytics is the set of tools and techniques that makes it possible to translate big data into insight and information for efficient decision making. Professionals who are proficient in business analytics are in serious short supply and are very valuable to their employers.

The new undergraduate concentration in Business Analytics has been designed to provide the students with exactly these skills and make them competitive in this market. They will learn how to navigate the world of distributed storage and computing and learn how to use powerful statistical and mathematical techniques to arrive at implementable solutions to business problems.  The emphasis of this concentration is on giving you practical skills. A capstone practicum will give the students an opportunity to apply the skills they have learned to a live business problem in a real company.


BUSINESS ANALYTICS CONCENTRATION

Complete 72 semester hours including the following 4 requirement(s):

  1. BUSINESS ADMINISTRATION REQUIRED CORE

    Complete 2 requirement(s):

    1. BUSINESS FUNDAMENTALS

      Complete 5 courses for 15 semester hours:

      ACCT 204 Fundamentals of Accounting (3 hours lecture) 3
      BSLW 235 Legal, Ethical, and Global Environment of Business (3 hours lecture) 3
      BUGN 280 Data Analysis, Interpretation, and Communication (3 hours lecture) 3
      INBS 250 Introduction to International Business (3 hours lecture) 3
      INFO 290 Technology in Business (3 hours lecture) 3
    2. INTEGRATED CORE

      Complete 6 courses for 18 semester hours:

      BUGN 295 Elements of Business (3 hours lecture) 3
      FINC 300 Integrated Core: Finance (3 hours lecture) 3
      INFO 300 Integrated Core: Operations Management (3 hours lecture) 3
      MGMT 300 Integrated Core: Management (3 hours lecture) 3
      MGMT 439 Applied Business Strategy (3 hours lecture) 3
      MKTG 300 Integrated Core: Marketing (3 hours lecture) 3
  2. BUSINESS ANALYTICS CONCENTRATION

    Complete the following 2 requirement(s) for 27 semester hours:

    1. REQUIRED COURSES

      Complete the following 6 courses:

      INFO 310 Database Management Systems (3 hours lecture) 3
      INFO 365 Foundations of Business Analytics (3 hours lecture) 3
      INFO 366 Managing Big Data (3 hours lecture) 3
      INFO 367 Structured Data Analytics (3 hours lecture) 3
      INFO 368 Unstructured Data Analytics (3 hours lecture) 3
      INFO 400 Business Analytics Capstone Practicum 3
    2. SELECTED COURSES

      Complete 3 courses from the following:

      INFO 360 MIS Co-Op (3 hours cooperative education) 3
      INFO 416 Business Process Analysis and Enterprise Systems (3 hours lecture) 3
      INFO 440 Data Analysis and Visualization (3 hours lecture) 3
      INFO 490 Decision Support Systems for Business (3 hours lecture) 3
      INFO 491 Independent Study in Information Systems 3
      INFO 492 Special Topics in Information Systems 1-3
  3. BUSINESS ADMINISTRATION COLLATERALS

    Complete the following for 12 semester hours:

    ECON 101 Applied Macroeconomics (3 hours lecture) 3
    ECON 102 Applied Microeconomics (3 hours lecture) 3
    INFO 173 Spreadsheet Modeling for Business Decisions (3 hours lecture) 3
    INFO 240 Statistical Methods in Business (3 hours lecture) 3
  4. BUSINESS ADMINISTRATION CAREER LEARNING

    Complete the following 4 courses: . There is no credit associated with these courses.

    BUGN 310 Campus to Career Transition I (3 hours lecture) 0
    BUGN 320 Campus To Career Transition II (3 hours lecture) 0
    BUGN 330 Campus To Career Transition III (3 hours lecture) 0
    BUGN 340 Campus To Career Transition IV (3 hours lecture) 0

Course Descriptions:

ACCT204: Fundamentals of Accounting (3 hours lecture)

This course provides a foundation for non-accounting business majors. Topics covered include both financial and managerial accounting from a user perspective. Students will be exposed to the four financial statements and ethical issues in accounting along with other accounting reporting issues in the financial accounting phase of the course. Managerial accounting focuses on generating accounting data for internal business decision-making in today's increasingly competitive and complex business world. Students need to become familiar with the use of accounting data for both investment and credit decisions as well as strategic decision making for firms' operation. Major topics covered include financial statement analysis, budgeting, accounting-based decision making, and performance evaluation. 3 sh.

Prerequisites: ENWR 105 or HONP 100; Not open to BS Accounting Majors.

BSLW235: Legal, Ethical, and Global Environment of Business (3 hours lecture)

This course focuses on the interrelationship of social policies, the legal system, and global business practices in society, with emphasis on the rapidly changing business-legal environment. The relationship among governmental, ethical, social and business issues will also be examined. Previous course BSLW 264 effective through Spring 2013. 3 sh.

Prerequisites: ENWR 105 or HONP 100.

BUGN280: Data Analysis, Interpretation, and Communication (3 hours lecture)

This course will teach business communication concepts in the framework of data analysis and interpretation. Students will be introduced to a variety of technical and business writing practices for information sharing and persuasion. Protocols for letters, memoranda, electronic mail, persuasive messages, executive summaries, and formal reports and proposals are covered. Students will work individually and in teams and be expected to present the results of their analyses in written, graphical and oral formats. Students will be exposed to data sets from various business disciplines and become knowledgeable about regression modeling as well as refresh and apply data analysis skills that include the use of graphical design, descriptive statistical measures, and statistical inference methods in order to draw meaningful conclusions that connect context and the analysis. Meets the University Writing Requirement for majors in Business Administration and Accounting. 3 sh.

Prerequisites: INFO 173 and INFO 240; and ENWR 105 or HONP 100.

BUGN295: Elements of Business (3 hours lecture)

Business Administration or Accounting majors only. Business Administration majors need ACCT 204; INBS 250, BSLW 235, INFO 290 and BUGN 280 (may be taken as prerequisites or corequisites). Accounting majors need ACCT 201; BSLW 266, BUGN 280 (may be taken as prerequisites or corequisites). 3 sh.

Prerequisites: Business Administration or Accounting majors only. Business Administration Majors need ACCT 204; INBS 250, BSLW 235, INFO 290 and BUGN 280 (May be taken as prerequisites or corequisites). Accounting Majors need ACCT 201; BSLW 266, BUGN 280 (May be taken as prerequisites or corequisites).

BUGN310: Campus to Career Transition I (3 hours lecture)

This is the first course of the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document participation in career programming organized by theSBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT I, students must participate in the "Job Search", "Resume Basics" and "Interviews 101" on-line activities; the remaining two program selections are at the discretion of the student. 0 sh.

Prerequisites: Business Administration majors only.

BUGN320: Campus To Career Transition II (3 hours lecture)

This is the second course in the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document their participation in career programming organized by the SBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT II, students must participate in the "Developing Your Brand" on-line activity and submit a final copy of a resume that has been approved by SBUS Career Services; the remaining three program selections are at the discretion of the student. 0 sh.

Prerequisites: BUGN 310; Business Administration majors only.

BUGN330: Campus To Career Transition III (3 hours lecture)

This is the third course in the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document their participation in career programming organized by the SBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT III, students must participate in the "Becoming a Business Professional" on-line activity and submit a business networking card that has been approved by SBUS Career Services; the remaining three program selections are at the discretion of the student. 0 sh.

Prerequisites: BUGN 320; Business Administration majors only.

BUGN340: Campus To Career Transition IV (3 hours lecture)

This is the fourth course in the "Campus to Career Transition" program. All Business Administration majors must register for "Campus to Career Transition I, II, III & IV" to document their participation in career programming organized by the SBUS Career Services Office and their respective departments. These courses are offered on a Pass/Fail only basis and require students to participate in five programs/activities each semester. In CCT IV, students must participate in the "After the Offer" on-line activity; the remaining four program selections are at the discretion of the student. 0 sh.

Prerequisites: BUGN 330; Business Administration majors only.

ECON101: Applied Macroeconomics (3 hours lecture)

The course introduces undergraduate students to the macro economy of the United States of America. Students learn how to apply the mechanism needed for the achievement of an optimal allocation of resources, price stability, full employment level of national income and long-term growth. In addition, they learn to analyze the macroeconomic data and the implications of fiscal and monetary policies. Meets Gen Ed 2002 Requirements - Social Science. 3 sh.

ECON102: Applied Microeconomics (3 hours lecture)

In this course, undergraduate students will learn about the organization and operation of the American economy for the production and distribution of goods and services. Students learn the mechanism behind the pricing of products and factors of production in market situations varying from competition to monopoly. In addition, they learn to analyze microeconomic data and apply the abstract theoretical models into real life situations. Meets Gen Ed 2002 Requirements - Social Science. 3 sh.

FINC300: Integrated Core: Finance (3 hours lecture)

This course is an introduction to the concepts of corporate finance and its interrelationship with operations, marketing and management. Students will review the content of financial statements, and the implications of the widely used financial ratios. The content of the course is centered on the time value of money relationship and its application to security valuation and capital budgeting decisions. The students will also be introduced to financial planning, working capital management, capital structure policy, the capital acquisition process, and payout policy. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.

INBS250: Introduction to International Business (3 hours lecture)

The course is designed to introduce undergraduate students to the dynamics of the global economy, international trade and investment and their linkages with the U.S. economy. Students will learn the fundamentals and interrelationships among the components of international business operations. An emphasis will be on the role of multinational institutions and the cultural, economic, legal, and political environments facing businesses. 3 sh.

Prerequisites: ECON 101 or ECON 102 or ECON 202.

INFO173: Spreadsheet Modeling for Business Decisions (3 hours lecture)

This course will emphasize analysis and solutions to contemporary business problems through the use of current version of Microsoft Excel. Recognizing that the business world is technology-driven, affecting people both professionally and personally, extensive knowledge of application-based software is essential as the language of business. Students will be introduced to business decision modeling processes to strengthen their logical and analytical skills. Strong emphasis of the course will be to use Excel as the basis for managerial decision support through the analysis of contemporary business case problems. Students will apply the appropriate functions and features of Excel to solve business cases. The course will also emphasize oral presentation and written reports on business processes used in case solutions in order to further strengthen students' communication skills. 3 sh.

INFO240: Statistical Methods in Business (3 hours lecture)

This course is a comprehensive introduction to the application of modern statistical methods used in enumerative and analytic studies in business. Topics covered include: use of percentages, proportions, rates, ratios and indices; descriptive statistical methods of data analysis; probability; an introduction to discrete and continuous probability distributions; the normal distribution; classical statistical inference - sampling distributions, confidence interval estimation and hypothesis testing for the mean and the proportion and for differences in two means and differences in two proportions; an introduction to control charts. Spreadsheet software is integrated in all topics. 3 sh.

Prerequisites: MATH 100 or Placement Through MSU Placement Test.

INFO290: Technology in Business (3 hours lecture)

This course provides an introduction to the impacts of information systems on business. The course focuses on business processes and information needs in organizations, the roles of information systems in addressing these needs, and ultimately, providing support for the tactical and strategic directions of the business. The building blocks of information systems (hardware, software, networking, Internet, cloud computing, systems analysis, security, e-business, database systems, enterprise systems, etc.) are presented with an emphasis on how each of these components impacts business processes. 3 sh.

Prerequisites: INFO 173.

INFO300: Integrated Core: Operations Management (3 hours lecture)

This course is an intro to managerial concepts & quantitative tools required in the design, operation, and control of processes & systems needed to deliver a product or service in a business. Clearly, this material must be integrated with all of the other functional areas of an organization. In addition to examining the operational concepts, theories and tools, the course will include discussions of the interrelationships of these topics and their usefulness in the areas of marketing, management, finance & business strategy. The course will present methods that ensure that business operations are efficient in using as few resources as needed, & effective in meeting customer requirements. Focus will be on managing the processes that convert inputs (in the forms of materials, labor, and energy) into outputs (in the form of goods and/or services). This course incorporates mathematical, statistical, & decision making methods in the analysis of specific business processes & systems. The topics covered include operations strategy, process optimization & management, inventory control, production planning & scheduling, queuing, supply chain management, quality control, decision making, & project management. Computers are used to solve problems involving complex systems. 1 of 4 courses within the Integrated Semester of the undergraduate program. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.

INFO310: Database Management Systems (3 hours lecture)

This course provides students an overview of the development, applications and management of database systems in business. Students are given a series of hands-on exercises and projects to practice skills in data analysis, database design, database queries and applications. This course also introduces concepts of database administration and Web based database applications. Previous course INFO 410 effective through Summer 2014. 3 sh.

Prerequisites: INFO 290. Major within School of Business.

INFO360: MIS Co-Op (3 hours cooperative education)

This is an introductory cooperative educations course for students studying Management Information Systems. This course will integrate formal classroom study with a supervised full-time, or part-time off-campus employment experience. The purpose of this course is to develop self-awareness and to explore educational and occupational alternatives. 3 sh.

Prerequisites: INFO 351 and; INFO 310 or INFO 342. Major within School of Business.

INFO365: Foundations of Business Analytics (3 hours lecture)

This is the first course in the business analytics concentration and provides a comprehensive overview of the fundamental concepts and tools of business analytics for improving business decision making and organization performance. The major topics discussed are: (i) the process of business intelligence and business analytics, (ii) the core concepts of "big data" management, (iii) the principles of data visualization and dashboard design, and (iv) the techniques of predictive analytics. Spreadsheet or commercial software is integrated in all topics. 3 sh.

Prerequisites: INFO 240.

INFO366: Managing Big Data (3 hours lecture)

This course focuses on the management of "big data," the term given to the huge amounts of data that are routinely captured today as byproducts of business operations, transactions, and interactions on social networks. This data is warehoused in various forms in various databases, and designing the process by which data is extracted, transformed, and presented for analysis is key to successful and efficient analysis. Infrastructure choices including cloud computing, ELT vs ETL, and choice of language for distributed processing (Hadoop vs ECL/HPCC etc.) are discussed. 3 sh.

Prerequisites: INFO 310 and INFO 365.

INFO367: Structured Data Analytics (3 hours lecture)

This is the first of two courses focusing on the techniques of data analytics. In this course students are introduced to analytical techniques for business decision making that are suitable for structured data. Training data, validation data, and out-of-sample validation data for model development and validation are discussed. Popular data mining techniques like decision trees, neural networks, and cluster detection are introduced. Students will use datamining software to analyze realistically large datasets to gain experience with these techniques. 3 sh.

Prerequisites: INFO 365; and INFO 366 may be taken as prerequisite or corequisite.

INFO368: Unstructured Data Analytics (3 hours lecture)

This is the second of two courses focusing on the techniques of data analytics. In this course students are introduced to analytical techniques for business decision making that are suitable for unstructured data (text, video, audio, etc.). Training data, validation data, and out-of-sample validation data for model development and validation are discussed. The focus of the analytical techniques is on text-mining, but related issues like natural language processing, context analysis, and situational awareness are also discussed. Students will use appropriate data-mining software to analyze realistically large datasets to gain experience with these techniques. 3 sh.

Prerequisites: INFO 367.

INFO400: Business Analytics Capstone Practicum

This is the final requirement of the business analytics curriculum. In this capstone practicum students will work on a collaborative group project that addresses, ideally, a live business problem using the analytical techniques learned in the other courses comprising this major. Students will clearly articulate the business problem and the goals of their chosen analytical approach. They will have access to realistically big data, and an opportunity to appreciate, through application, the possibilities and limitations of these analytical techniques. Students will be expected to understand and communicate the business implications of their analysis to interested stakeholders. 3 sh.

Prerequisites: INFO 368 may be taken as prerequisite or corequisite.

INFO416: Business Process Analysis and Enterprise Systems (3 hours lecture)

This course provides an in-depth exploration of the design, development, use, control, and maintenance of business processes. Emphasis is placed on the impacts of processes on the effectiveness and efficiency of business operations through business process engineering. Enterprise Resource Planning systems (ERP) are analyzed as attempts to integrate a consistent set of process across an organization. 3 sh.

Prerequisites: INFO 342. Major within School of Business.

INFO440: Data Analysis and Visualization (3 hours lecture)

This course is a comprehensive introduction to the fundamental concepts and tools needed for participating in the developing discipline/field of business analytics which is aimed at improving business decision making and organization performance. The use of data warehouses to support business analytics is discussed and four core topics of business analytics are covered: (1) Data visualization through dashboard design; (2) Descriptive and inferential methods of data analysis; (3) Big data modeling, and (4) Methods of optimization. The core of business analytics will be developed from three perspectives - descriptive analytics, predictive analytics and prescriptive analytics. Spreadsheet or commercial software is integrated in all topics. 3 sh.

Prerequisites: BUGN 280 and INFO 310. Major within School of Business.

INFO490: Decision Support Systems for Business (3 hours lecture)

The course will cover the following topics: decision types and models, heuristics in decision making, the role of data and its collection, group decision making, design of DSS and GDSS, neural computing/learning, uncertainty issues. 3 sh.

Prerequisites: INFO 290; Business Administration major.

INFO491: Independent Study in Information Systems

A student, under the guidance of a faculty advisor, will conduct an in-depth study on a current topic in information systems. A project report or a research paper will be produced after this study. May be repeated once for a maximum of 6.0 credits as long as the topic is different. 3 sh.

Prerequisites: Departmental approval; and INFO 290. Major within School of Business.

INFO492: Special Topics in Information Systems

This course covers the topics in the design, implementation, and applications of information systems. The topics also include various information technologies and their applications. The course may be repeated for credit as long as the "special topic" in each course differs from topics previously taken. May be repeated once for a maximum of 6.0 credits as long as the topic is different. 1 - 3 sh.

Prerequisites: INFO 290 and departmental approval. Major within School of Business.

MGMT300: Integrated Core: Management (3 hours lecture)

Management is viewed as a skill that goes into every function within organizations that involve people, be it marketing, finance or operations. Whether supervisory level management or top level management, students need to understand how organizations work, how to lead, work with, and motivate people within organizations, and how to integrate and manage the dynamic interrelationships among the functional areas of business such as marketing, finance, and operations. The course also stresses current management issues such as workplace diversity, globalization, and digitization of today's firms, and how these forces influence the manager's functions. Topics to be discussed will include manager's functions of planning, organizing, communicating, motivating, leading, controlling and managing change. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.

MGMT439: Applied Business Strategy (3 hours lecture)

This is the capstone course in the business curriculum that requires students to integrate and build on the knowledge and skills acquired in the business core courses. The course emphasizes the use of business skills in the formulation and implementation of strategy through processes such as industry analysis, value chain analysis, SWOT analysis, and analysis of strategic success including financial performance. 3 sh.

Prerequisites: MGMT 300, FINC 300, INFO 300 and MKTG 300; or ACCT 202 or ACCT 204 and FINC 321 and MGMT 231 and MKTG 240 and INBS 250.

MKTG300: Integrated Core: Marketing (3 hours lecture)

Marketing is viewed as a process for creating value for customers that must be carefully integrated with all other functional areas of an organization. In addition to examining the application of marketing's essential theories, concepts, and tools to organizations, the course will examine the interrelationships of marketing with management, operations and finance. Topics to be discussed will include market research, new product development, demand/sales forecasting, segmentation analysis, branding, pricing, distribution strategies, and promotional tools. 3 sh.

Prerequisites: BUGN 295. Business Administration majors only.