Fashion Studies Major (B.A.) - Undergraduate - 2010 University Catalog

You are viewing the 2010 University Catalog. Please see the newest version of the University Catalog for the most current version of this program's requirements.

Program Overview

The Fashion Studies Major focuses on the multi-billion dollar industry centered on the production and sale of fashion products. Students analyze consumer needs and learn how these needs are met by a complex and dynamic fashion industry, preparing for careers in apparel manufacturing, merchandising, management and/or marketing of fashion products and services.

For further information: Art & Design webpage

Curriculum Requirements

All university students must fulfill the set of General Education requirements applicable to their degree (for further information, click here.)  In addition, students pursuing Fashion Studies (B.A.) must complete the requirements below.


FASHION STUDIES MAJOR

Complete 85 semester hours including the following 3 requirement(s):

  1. FASHION STUDIES REQUIRED COURSES

    Complete the following 3 requirement(s):

    1. Complete 1 course from the following:

      ARCE 200 Ceramics: Pottery and Sculpture, Beginning I 3
      ARDW 200 Drawing, Beginning I 3
      ARPA 200 Painting, Beginning I 3
      ARPH 200 Photography Beginning I: Contemporary Art Form 3
      ARSC 200 Sculpture, Beginning I 3
    2. Complete 1 course from the following:

      ARHS 105 Art in Western Civilization: Ancient and Medieval 3
      ARHS 106 Art in Western Civilization: Renaissance to Modern 3
    3. Complete the following 9 courses:

      ARTX 122 Clothing and Culture: A Multidisciplinary Study 3
      ARTX 220 Textile and Apparel Industry 3
      ARTX 298 Textiles I: Introduction 4
      ARTX 304 Introduction to Research 3
      ARTX 310 Fashion Merchandise Mathematics 3
      ARTX 320 Historical Analysis of Costume 3
      ARTX 325 The Marketing of Fashion 3
      ARTX 330 Evaluating Apparel Quality 3
      ARTX 435 Consumer Action 3
  2. FASHION STUDIES INTERNSHIP

    Complete 8 semester hours from the following:. COED 401 may be taken with written permission of advisor.

    ARTX 409 Internship in Fashion 8-12
  3. FASHION STUDIES COLLATERALS

    Complete the following 2 requirement(s):

    1. Complete the following 8 courses:

      CHEM 100 Introductory Chemistry 4
      CMPT 109 Introduction to Computer Applications: Being Fluent with Information Technology 3
      ECON 101 Principles of Economics: Macro 3
      ECON 102 Principles of Economics: Micro 3
      MATH 109 Statistics 3
      MGMT 231 Management Processes 3
      MKTG 240 Introduction to Marketing 3
      NUFD 182 Nutrition 3
    2. Complete 6 courses from the following:

      ACCT 201 Fundamentals of Financial Accounting 3
      ARFD 121 Foundations I: Concept, Process and Application 3
      ARFD 122 Foundations II: 2D Design 3
      ARFD 123 Foundations III: Visual Organization - 3D Design 3
      ARFD 124 Foundations IV: Figure Drawing 3
      ARFD 125 Foundations V: Color, Light and Time 3
      ARFI 201 Textile Design, Introduction 3
      ARFI 301 Textile Design, Advanced 3
      ARGD 211 Fundamentals of Adobe Creative Suite - Mac 3
      ARPM 200 Printmaking, Beginning I 3
      ARPM 210 Printmaking, Beginning II 3
      ARPM 262 Screen Printing 3
      ARPM 300 Printmaking, Intermediate 3
      ARPM 400 Printmaking, Advanced 3
      ARTX 120 Introduction to Apparel Design 3
      ARTX 150 Fundamentals of Makeup for Beauty and Fashion 3
      ARTX 151 Advanced Principles and Techniques of Makeup for Fashion and Beauty 3
      ARTX 152 Internship in the Makeup Industry 3
      ARTX 226 Advanced Clothing Construction 3
      ARTX 230 Fashion Illustration 3
      ARTX 265 Interior Design 3
      ARTX 322 Field Visits to Clothing and Textiles Firms 1
      ARTX 398 Development of Fashion Products 3
      ARTX 400 Senior Seminar 3
      ARTX 422 Apparel Design: Draping 3
      ARTX 424 Tailoring 3
      ARTX 426 Apparel Design: Flat Pattern 3
      ECON 302 Economics and Finance for Business Minors 3
      INBS 346 Introduction to International Business 3
      INBS 347 Export/Import Marketing Process 3
      INBS 349 International Marketing 3
      INBS 440 International Retailing 3
      INFO 301 Business Decision Making 3
      MGMT 316 Human Resource Management 3
      MKTG 307 Retail Marketing and Management 3
      MKTG 344 Advertising Theory and Techniques 3
      PSYC 101 Introduction to Psychology 3
      SPCM 172 Introduction to Communication Studies 3
      SPCM 201 Communication Theory 3
      SPCM 222 Principles of Public Relations 3
      SPCM 234 Public Speaking 3
      SPCM 322 Public Relations Writing 3
      THTR 100 Introduction to the Theatrical Medium 3
      THTR 153 Costume Construction I 3
      THTR 254 Costume Design I 3

Course Descriptions:

ACCT201: Fundamentals of Financial Accounting

This is an introductory course in financial accounting from a user's perspective. The theoretical foundation and basic accounting terminology are addressed. The basic financial statements consisting of the balance sheet, income statement, statement of stockholder's equity and the statement of cash flows are presented and discussed. Financial statement analysis including ratios analysis will help students to make sound decisions as investors, creditors, and managers. 3 sh.

ARCE200: Ceramics: Pottery and Sculpture, Beginning I

Introduction to the development of works in clay, studio forming methods, clay compositions, glazing and firing, design/aesthetic/stylistic concerns, historical and contemporary ceramics. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARDW200: Drawing, Beginning I

Basic elements of line, tone, composition, and perspective; exploration of traditional and experimental media and materials; and investigation of still life, landscape, life drawing, portraiture, and abstraction. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARFD121: Foundations I: Concept, Process and Application

Students will be challenged and guided in the development of their critical and conceptualizing skills as they apply to art and design processes. Foundations I is a problem-solving course in which the student investigates the dynamic visual forces involved in composing in a variety of media. Students explore the interrelationships of composition, process, perception, and intent. Through the understanding of concepts, processes, and visual language, students broaden their skills in idea development, research strategies, and technical application. This course advocates and utilizes the model of a learning community to effectively introduce students to ideas, issues, and practices in contemporary art and design. Foundations I further connects creative research and practice to socio-political and cultural ideology, allowing students opportunities for integration of ideas outside the disciplines of art. This will be accomplished through lectures, exercises, student team assignments, discussion, and exploration in and outside of the classroom. This course is required during the first semester for all freshman and undergraduate transfer students majoring in BA Studio and BFA Studio. 3 sh.

ARFD122: Foundations II: 2D Design

Foundations II introduces students to the principles of 2-dimensional design in a variety of media. Major principles covered include composition, line, shape, volume, movement, value, rhythm, repetition, variation, scale, size, perspective, proportion, texture, balance, unity, harmony, and contrast. The course content consists of a variety of projects focusing on critical, theory-based problem solving, together with lectures and demonstrations. 3 sh.

ARFD123: Foundations III: Visual Organization - 3D Design

An introduction to the 3rd dimension of the world that we inhabit ("made" things, natural forms, and the occupation of space). Three-dimensional sensibility is progressively developed when basic components are manipulated by the effective use of direction, balance, axis, orientation, and relationship; in other words, organization (composition). Assignments in light, shape, shadow, depth, form, and movement are examined in a natural progression from 2D knowledge to 3D. Activities include lectures, conceptualization, observation, creation, discussion, and critical analysis for each project. The aesthetic consideration of materials and tools in this context add to the expressive output of three-dimensional study. The process may begin with concept, material or observation; it continues by way of lecture, demonstration, critical analysis and class discussion until each project is crafted to completion. 3 sh.

Prerequisites: ARFD 121.

ARFD124: Foundations IV: Figure Drawing

An introduction to drawing the human figure. Students in this course will spend the majority of their time drawing from live models in a studio setting. Most classes will follow the traditional figure drawing format of beginning with quick gesture drawings, with poses gradually increasing in length of time, and ending with a single sustained pose of an hour or more. The students will be introduced to a wide range of ideas, concepts, strategems, and materials related to the drawing of the human figure. Ideas and drawing approaches will be illustrated by looking at the visual examples of artworks by both past and present figurative artists. A brief historical overview of various visions of the human image will be presented, as will an introduction of human anatomy for artists. Concurrent with ideas about proportion, foreshortening, scale, and anatomical construct, ideas about line quality, chiaroscuro, and the figure in differing spatial constructs will be explored. Although weekly thematic ideas will be presented, most classes will include an interweaving and repetition of a wide range of concepts. 3 sh.

Prerequisites: ARFD 121.

ARFD125: Foundations V: Color, Light and Time

Color functions in many ways - as a visual phenomenon of light, as a perceptual occurrence, as a pigment with specific mixing properties, and as an element with powerful expressive and symbolic potential. It is important that artists and designers understand the principles and properties of color for use in their work in any medium. This course introduces students to the history, theory, and interdisciplinary use of color and color systems via lectures, demonstrations, and exercises. 3 sh.

Prerequisites: ARFD 121.

ARFI201: Textile Design, Introduction

Pattern rendering and putting designs into repeat for the textile industry. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARFI301: Textile Design, Advanced

Advanced course in designing prints for the textile industry. Primary emphasis is the further development of a personal aesthetic appropriate to industry needs as well as that of the student-designer. May be repeated for a maximum of nine credits. 3 sh.

Prerequisites: ARFI 201.

ARGD211: Fundamentals of Adobe Creative Suite - Mac

A project and exercise-based approach to learning the programs used by graphic designers on Macintosh computers, covering the fundamentals of the latest versions of the Adobe Creative Suite series: Adobe Illustrator CS, InDesign CS, and Adobe Photoshop CS. These programs are prerequisite for all those interested in working within the design and publishing industries. The use of scanners for importing both art and text will also be investigated. Instruction in the course is tutorial-based, with supplemental lectures and demonstrations. 3 sh.

ARHS105: Art in Western Civilization: Ancient and Medieval

The history of Western art and architecture from Prehistoric Europe through the Middle Ages. The course covers ancient Mesopotamia and Egypt, Greece and Rome, then Byzantine, Early Medieval, Romanesque, and Gothic art. Museum visits and extensive reading. Required for Fine Arts majors. Meets Gen Ed 2002 - Humanities, World Literature or General Humanities. Meets the 1983 General Education Requirement (GER) - Fine and Performing Arts: Art Appreciation. Meets the University Writing Requirement for ANIL, FAAH, FAED, FASF, FASH, FASI, FASL, FAST and GRDN majors. 3 sh.

ARHS106: Art in Western Civilization: Renaissance to Modern

The history of Western art and architecture from the fifteenth century to the present. Included are the arts of the Renaissance, Baroque, Rococo, Romantic, Impressionist and Modern periods. Museum visits and extensive reading. Required for fine arts majors. Meets Gen Ed 2002 - Humanities, World Literature or General Humanities. Meets the 1983 General Education Requirement (GER) - Fine and Performing Arts: Art Appreciation. Meets the University Writing Requirement for FAAH, FAED, FASF, FASH, FASI, FASL and FAST majors. 3 sh.

ARPA200: Painting, Beginning I

Exploration of painting media and modes of expression. Reading, gallery and museum visits. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARPH200: Photography Beginning I: Contemporary Art Form

The essentials of the photographic process including developing, enlarging, and exhibiting. Trips, films, discussions, lectures, criticism and demonstration. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARPM200: Printmaking, Beginning I

Woodcut, screen printing and monoprints; etching, drypoint and lithography. Exploration of new and advanced techniques. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expresssion. 3 sh.

ARPM210: Printmaking, Beginning II

Consideration of printmaking media; particular attention to the growth and development of art-making concepts as they relate to the printmaking processes. 3 sh.

Prerequisites: ARPM 200.

ARPM262: Screen Printing

Screen printing including miskit, tusche, glue, lacquer and stencil and photographic techniques. 3 sh.

ARPM300: Printmaking, Intermediate

Continuation of ARPM 210. 3 sh.

Prerequisites: ARPM 210.

ARPM400: Printmaking, Advanced

Continuation of ARPM 300. May be repeated for a maximum of nine credits. 3 sh.

Prerequisites: ARPM 300.

ARSC200: Sculpture, Beginning I

Sculptural concepts using materials like plaster, metal, plastics, stone and wood. Gallery and museum visits. Meets Gen Ed 2002 - Fine and Performing Arts. Meets the 1983 General Education Requirement (GER) - Electives, Creative Expression. 3 sh.

ARTX120: Introduction to Apparel Design

Theory and techniques for achieving well-fitted apparel; basic concepts, competencies and technologies using appropriate fabrics, computer aided design, and commercial patterns. 3 sh.

ARTX122: Clothing and Culture: A Multidisciplinary Study

Analysis of dress in terms of cultural, social, psychological and economic influences. Clothing and adornment choices related to individual concerns, including esthetic, physical and ecological factors. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Electives, Personal/ Professional Issues. Meets the World Languages and Cultures Requirement - World Cultures. 3 sh.

ARTX150: Fundamentals of Makeup for Beauty and Fashion

An intensive training experience in the fundamentals of makeup for beauty and fashion. 3 sh.

ARTX151: Advanced Principles and Techniques of Makeup for Fashion and Beauty

This course prepares students in advanced techniques of makeup for fashion and beauty. Principles of health, diet, makeup selection and application technique, and color selection will be covered. Extensive lab experience will help prepare students in technique and product selection for a wide range of special occasions, runway, photo, special skin types and tones. 3 sh.

Prerequisites: ARTX 150.

ARTX152: Internship in the Makeup Industry

An intensive experience-based course in professional level makeup artistry as practiced in the fashion and beauty industry. Topics include makeup for the camera, working with designers in fashion, and portfolio development. 3 sh.

Prerequisites: ARTX 150 and ARTX 151.

ARTX220: Textile and Apparel Industry

In-depth study of factors which spur progress, affect supply, demand, and ultimately the consumer. History, economic structure and patterns of production, distribution and marketing of textile and apparel industries. 3 sh.

ARTX226: Advanced Clothing Construction

A conceptual approach to problems in custom dressmaking; fabric characteristics; selection of appropriate construction techniques; suitability of fashion to the individual. 3 sh.

Prerequisites: ARTX 120.

ARTX230: Fashion Illustration

Development of skills necessary to communicate fashion vision with those involved in production of fashion products. Provides basic knowledge of drawing the fashion figure and fashion illustration of apparel products. Students draw garments as they appear on the body. 3 sh.

Prerequisites: Sophomore class standing.

ARTX265: Interior Design

Selection, organization and evaluation of furnishing for the residential environment. Principles and elements of design studied in relation to interior residential space. 3 sh.

ARTX298: Textiles I: Introduction

Intensive study of fibers, yarns, fabric constructions, and finishes related to consumer concerns for use, durability, care and cost. For students with a professional interest in textiles and clothing. 4 sh.

ARTX304: Introduction to Research

Provides awareness of the contributions of research to the advancement of the knowledge base in fashion and consumer behavior. Developing skills for intelligent pursuit and consumption of research. 3 sh.

Prerequisites: MATH 109.

ARTX310: Fashion Merchandise Mathematics

The study of mathematics used in the fashion industry. The course includes study of mathematical formulas used in merchandising, profit and loss statements, terms of sale, pricing, inventory, and merchandise planning as related to the fashion industry. Students learn to develop and use a computer generated spreadsheet. 3 sh.

Prerequisites: ARTX 325.

ARTX320: Historical Analysis of Costume

The development of clothing; clothing usage in terms of social, economic and aesthetic backgrounds. 3 sh.

Prerequisites: ARHS 105 or 106.

ARTX322: Field Visits to Clothing and Textiles Firms

Opportunity to observe systems of manufacture, distribution and marketing of textile merchandise. 1 sh.

Prerequisites: ARTX 220.

ARTX325: The Marketing of Fashion

Exploration of the fashion business with an emphasis on the marketing of apparel. Problems and trends at the wholesale and retail levels will be explored. 3 sh.

Prerequisites: MKTG 240.

ARTX330: Evaluating Apparel Quality

Analysis of ready-to-wear apparel in terms of fabric performance, stitch and seam technique, edge treatment, underlying fabrics and trims, garment closures, fit and style variations. 3 sh.

Prerequisites: ARTX 298.

ARTX398: Development of Fashion Products

Development of fashion products. Course integrates the use of textile products with the development of fashion products. Impact of socio-economic forces, trends in merchandising, and consumership are discussed. Development of product line required. 3 sh.

Prerequisites: ARTX 325.

ARTX400: Senior Seminar

A capstone course which explores the integrative nature of the profession and investigates the roles, conflicts and decision-making perspectives for beginning professionals. 3 sh.

Prerequisites: ARTX 325; senior class standing.

ARTX409: Internship in Fashion

Opportunity to work as an intern in a professional setting in business, a museum, a community agency, or a service organization. Applications available from advisor. Pass/fail only. 8 - 12 sh.

Prerequisites: Senior standing, Fashion Studies majors only, 2.67 GPA required.

ARTX422: Apparel Design: Draping

Design principles and fabric properties; figure types; fashion interest. Draping fabric on a three-dimensional body and form for interpretation of design. 3 sh.

Prerequisites: ARTX 120.

ARTX424: Tailoring

The concepts, procedures and skills of custom tailoring; techniques of fine as well as speed processes; comparing and evaluating custom and factory-made garments. 3 sh.

Prerequisites: ARTX 120.

ARTX426: Apparel Design: Flat Pattern

Flat pattern design in developing original designs for apparel. Basic pattern used to execute designs related to the use of fabric on a human form. 3 sh.

Prerequisites: ARTX 120.

ARTX435: Consumer Action

The market place as a social, psychological and economic institution serving consumers. Emphasis on consumer motivation, market organization, pricing and selling strategies: trends and current issues which affect the quality and availability of goods and services. 3 sh.

Prerequisites: EC0N 101 or 102, and ARTX 304.

CHEM100: Introductory Chemistry

An introductory lecture and laboratory course in modern chemistry for non-science majors. Topics include plastics, pesticides, food additives, fuels, drugs, water and air pollutants, nuclear energy and modern materials. Meets Gen Ed 2002 - Natural/Physical Science Laboratory. Meets the 1983 General Education Requirement (GER) - Natural/Physical Science, Laboratory or Non-Laboratory Science. 4 sh.

CMPT109: Introduction to Computer Applications: Being Fluent with Information Technology

An introduction to the skills, concepts, and capabilities necessary to effectively use information technology across the curriculum through computer applications. Not for mathematics major elective credit or computer science elective credit. Meets Gen Ed 2002 - Computer Science. Meets the 1983 General Education Requirement (GER) - Mathematics, Computer Science. 3 sh.

Prerequisites: MATH 051 or MATH 061 or satisfactory score on both of the mathematical components of the MSUPT.

ECON101: Principles of Economics: Macro

A study of the American economy, analytically and institutionally; the achievement of an optimal allocation of resources, price stability, full employment level of national income and long term growth. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course. 3 sh.

ECON102: Principles of Economics: Micro

Organization and operation of the American economy for the production and distribution of goods and services. Pricing of products and factors of production in market situations varying from competition to monopoly. Resource allocation, price determination and behavior of the firm in the determination of quantity of output and the hiring of factors of production. Meets Gen Ed 2002 - Social Science, Social Science. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course. 3 sh.

ECON302: Economics and Finance for Business Minors

This comprehensive course maintains a reasonable balance between the disciplines of economics and finance. It includes micro and macroeconomics as well as selected topics in finance. Economics underlines how market and non-market institutions can best allocate relatively scarce resources to promote individual and social welfare. Among other topics, students learn how one can measure in a precise way the responsiveness of the quantities bought and sold to changes in prices and other influences on buyers and sellers. They also explore how market economies operate by first working through the perfectly competitive model then turning to noncompetitive market structures. The finance portion of the course provides students with a basic professional background in both corporate finance and investment. They are exposed to the fundamentals of discounted cash flows valuations after they have been introduced to the time value of money in the most general sense. They also learn how to value major sources of financing for corporations such as bonds and stocks. This leads them to consider the most important techniques used by a firm to analyze possible investments to decide which ones are worth undertaking. Offered as ECON 302 through Winter 2011. To become ECON 202 effective Spring 2011. 3 sh.

Prerequisites: For Business minors only.

INBS346: Introduction to International Business

The course provides an introduction to the theory and practice of international business. It acquaints students with the fundamental principles of international business including such topics as globalization, international trade theories, the impact of culture, cross-national cooperation agreements, foreign exchange and capital markets, the strategy of international business, country evaluation and selection, modes of foreign market entry, the organization of international business, and management of international operations. Short case studies and/or research projects will be used to illustrate application of international business concepts and principles. Offered as INBS 346 through Winter 2011. To become INBS 246 effective Spring 2011. 3 sh.

Prerequisites: ECON 101 and 102; or ECON 302 (Business Minors).

INBS347: Export/Import Marketing Process

This course covers all aspects of the export/import function from a marketing process standpoint. Topics include: export/import policies -- national and international environment; government programs and incentives to promote exports; tariff systems; choosing export markets and analyzing exports and imports; developing an export program; setting up an export organization; export/import financing; export/import documentation; export pricing; packaging, shipping, traffic and insurance. 3 sh.

Prerequisites: INBS 346, major within the School of Business.

INBS349: International Marketing

This course reviews and compares the marketing efforts and specific strategies which firms employ in different cultural, political, economic, and legal environments. Students examine changing international markets, exploring how firms need to quickly adapt to global competition. Issues to be examined include global sourcing, internationl alliances, export regulation, regional trade areas, and the influence of multinational firms. 3 sh.

Prerequisites: MKTG 240 or INBS 346.

INBS440: International Retailing

A study of international retailing covering such areas as: (1) retail institutions modi operandi variations from country to country, (2) effects of economic growth, cultural, legal-political and technological environment, (3) the West versus less developed countries in Asia, Africa, Latin America and the emerging free Eastern Europe, (4) know-how of retailing: business concepts, operating policies, managerial dimensions, (5) foreign direct investments in retailing. 3 sh.

Prerequisites: INBS 346.

INFO301: Business Decision Making

The underlying theme of the course is business problem solving. This course engages students in employing tools from operations management and management information systems in the solution of business problems. Analysis of quantitative decision-making and information systems from the management point of view will be covered. 3 sh.

Prerequisites: INFO 173 or CMPT 109; and MATH 106 or 109 or 114 or 116 or 122 or 221; or departmental approval. Cannot be used for degree credit by Business Administration majors with more than 60 credits completed toward degree.

MATH109: Statistics

Introduction to the use of statistics in the real world. Topics include: analysis and presentation of data, variability and uncertainty in data, techniques of statistical inference and decision-making. Meets Gen Ed 2002 - Mathematics. Meets the 1983 General Education Requirement (GER) - Mathematics, Mathematics. 3 sh.

Prerequisites: MATH 051 or MATH 061 or placement through the Montclair State University Placement Test (MSUPT). Not for majors in Mathematics (MATH), Mathematics with Applied Math concentration (MAAM) or Mathematics-Teacher Education (MTED).

MGMT231: Management Processes

To provide undergraduate students a review of classical and modern approaches to the managerial process as it relates to the manager's functions of planning, organizing, communication, motivation, leading, controlling, and managing change. Emphasizing new forces in the managerial environment such as workplace diversity and economic globalization, these reviews will be tied to the open-system model and the contingency approach as overall frameworks for understanding organizations and management. 3 sh.

Prerequisites: SPCM 101 or ENWR 105 or HONP 100.

MGMT316: Human Resource Management

Motivating managerial and non-managerial employees; effective use of human resources in the organization. The personnel function, techniques of job analysis, description and evaluation, and overall organizational development particularly with minority group members and female employees. Meets the University Writing Requirement for BAMG majors. 3 sh.

Prerequisites: MGMT 231; junior standing; Business Administration, Allied Health, Recreation Profession, Fashion Studies or Nutrition and Food Science with concentration in Food Management majors only.

MKTG240: Introduction to Marketing

This introductory course is designed to expose the student to the basic areas that comprise marketing as a discipline. Marketing is viewed as a process that must be integrated with all other business functions. The basic theories, concepts, language and tools of marketing are introduced, and illustrations of their applicability to the business as well as non-profit sectors of the national economy with increasing stress on the global realities which affect the marketing function are addressed. 3 sh.

Prerequisites: ENWR 105 or HONP 100.

MKTG307: Retail Marketing and Management

This course provides students with an overview of the field of retailing. Major retail institutions, e.g., department stores, specialty stores, discount stores, the components of the retail mix and the functional areas of retailing are examined. The marketing strategies of major retail companies as well as the trends that shape them, e.g., globalization, technology, electronic commerce, are analyzed. The course stresses an understanding of the retail customer and the importance of customer service and relationship management. Issues in the management of retail employees are also explored. The concepts in this course are useful for students interested in careers in consumer products and services marketing as well as retailing. 3 sh.

Prerequisites: MKTG 240, major within the School of Business, Recreation Profession major, Fashion Studies major, or Nutrition and Food Science major with concentration in Food Management.

MKTG344: Advertising Theory and Techniques

A broad introduction to advertising, promotion and marketing communications: historical roots of advertising; advertising from the viewpoint of clients, ad agencies and media; and both the marketing aspects (strategy development; account management) and creative aspects (copywriting; art direction; production and editing) of advertising. Covers all forms of advertising: print, broadcast; out-of home; and the latest advertising media such as direct mail and response; cable TV; and internet/interactive. In addition to traditional lectures, guest lectures are provided by the advertising professionals. Students also have a practical opportunity to create ads and commercials. 3 sh.

Prerequisites: MKTG 240.

NUFD182: Nutrition

This course is designed to give students a general knowledge of the components of the food we eat, the nutrients necessary for a healthy life, the functions of nutrients and the interrelationships and metabolism of nutrients. The factors which influence the recommended dietary intake of nutrients, and theories and guidelines for screening nutrition risk and disease and prevention are presented. Meets Gen Ed 2002 - Interdisciplinary Core, Scientific Issues. Meets the 1983 General Education Requirement (GER) - Natural/Physical Science, Non-Laboratory Science only. 3 sh.

PSYC101: Introduction to Psychology

This course is an introduction to the study of human behavior and surveys major topics within the diverse discipline of psychology. Topics covered will come from each of four core areas offered by the psychology department: Social/Applied (e.g., Social, Industrial-Organizational, Health), Biological Basis of Behavior (e.g., Physiology, Perception, Motivation/Emotion, Comparative Animal Behavior), Cognition (e.g., Learning and Memory, Conditioning and Learning, Cognition, Language) and Personality (e.g., Personality, Abnormal, Development). Meets Gen Ed 2002 - Social Science for non-psychology majors only. Meets the 1983 General Education Requirement (GER) - Social Science, Survey Course for non-psychology majors only. 3 sh.

SPCM172: Introduction to Communication Studies

This course orients students to the academic field of Communication Studies and surveys a wide range of professional applications. Students learn about the history, key figures, and traditional and current issues in Communication Studies and how to research and read disciplinary literature. 3 sh.

SPCM201: Communication Theory

This course introduces students to human communication theories. Emphasis is placed on the application of theory to a variety of everyday relational, professional, and cultural situations and the ways in which theory informs and helps us examine human communication. 3 sh.

Prerequisites: SPCM 172 is a prerequisite or corequisite. Communication Studies majors and minors only.

SPCM222: Principles of Public Relations

Principles of Public Relations is an introductory course designed to expose students to the basic history and theories in the field of public relations. Principles of Public Relations will expose you to staple writing activities such as news releases, brochures, and pitch letters. Principles of Public Relations will also teach you the basic terminology and skills necessary to succeed in more advanced public relations courses. 3 sh.

Prerequisites: SPCM 172 and SPCM 234 may be taken as pre-requisites or co-requisites. Communication Studies majors and minors only.

SPCM234: Public Speaking

Preparing and delivering effective, informative, and persuasive speeches; emphasis in outlining, verbal clarity, and effective oral communication in public presentations. 3 sh.

Prerequisites: SPCM 172 may be taken as a pre-requisite or co-requisite. Communication Studies majors and minors only.

SPCM322: Public Relations Writing

In Public Relations Writing, students learn the basic principles associated with public relations writing and how to prepare an assortment of public relations documents. Associated Press (AP) style is reinforced throughout all assignments, and students learn how to construct specialized written documents such as backgrounders, brochures, business letters, pitch letters, infographics, news releases, stationery, business cards, logos. Students are also encouraged to begin portfolio building. Aesthetics is a central focus of the class and students learn the features of effective design. 3 sh.

Prerequisites: SPCM 172 and SPCM 201 and SPCM 222 and SPCM 234. Communication Studies majors and minors only.

THTR100: Introduction to the Theatrical Medium

All forms of theatrical literature and productions including drama, ballet, mime, opera, circus, musical comedy and mass media. Meets the 1983 General Education Requirement (GER) - Fine and Performing Arts: Art Appreciation. 3 sh.

THTR153: Costume Construction I

Studies the practical function of the costume shop and the techniques and crafts used in the execution of costumes for the stage. Production work is included with discussions of pattern and fitting techniques. 3 sh.

THTR254: Costume Design I

A study of basic costume design for the stage, emphasizing the interpretation of dramatic texts in terms of characterization. Basic figure drawing and fabric study are included and the collaborative process which translates ideas to finished design will be explored. 3 sh.

Prerequisites: THTR 153.