NUFD 577

NUFD 577: Social Marketing in Nutrition
3.0 SH


Social Marketing in Nutrition course entails a comprehensive view of the applications of social marketing in the design, implementation, and evaluation of nutrition education programs. Social marketing is an audience-centered approach that focuses on multiple, reinforcing channels of communication along with environmental changes to influence behavior. Highlights of social marketing will be presented in light of its usefulness and applicability to nutrition education. 3 hours lecture.

Prerequisites: Basic nutrition course or departmental approval.