Master of Business Administration
Marketing
Graduate Program Coordinator
Ms. Karen Dennis
I. Managerial Decision Making (9 semester hours)
ECON 501, Economic Analysis, 3 credits
INFO 501, Statistical Methods, 3 credits
INFO 503, Management Information Systems, 3 credits
II. Functional Core (15 semester hours)
ACCT 501, Financial Accounting, 3 credits
FINC 501, Corporate Financial Management, 3 credits
INFO 505, Production/Operation Management, 3 credits
MGMT 505, Management Process & Organizational Behavior, 3 credits
MKTG 501, Marketing
Management, 3 credits
III. Advanced Courses
(24 semester hours)
Managing the Business Environment (6 semester hours)
ECON 505, Aggregate Economics, 3
credits
INBS 501, International Business: Concepts and
Issues, 3 credits
ACCT 502, Managerial Accounting, 3 credits
IV. Concentration and Electives (9-12 semester hours)
All students select at least 12 sh from MBA advanced elective courses. A concentration in Marketing consists of 9-12 sh of electives (3-4 courses) chosen from the list below. Students with a double concentration take at least 9 sh in each area, or 6 elective courses, completing up to 54 sh in total.
MKTG 530, Export Management, 3 credits
MKTG 575, Independent Study in Marketing, 1-3 credits
MKTG 577, Selected Topics in Marketing, 3 credits
MKTG 589, Internet Marketing Management, 3 credits
MKTG 591, Consumer/Buyer Behavior, 3 credits
MKTG 592, International Marketing Management, 3 credits
MKTG 593, New Product Development, 3 credits
MKTG 594, Marketing Research and Information Systems, 3 credits
MKTG 595, Seminar in Strategic Management, 3 credits
MKTG 596, Integrated Marketing Communications (IMC) - Promotion
Strategy, 3 credits
V. Capstone Course (3 semester hours)
MGMT 580, Advanced Strategic Management, 3 credits
Students must complete all Basic courses (I & II) and a minimum of12semester hours of Advanced courses (III & IV) before enrolling in the capstone course.
Total Credits: 33-54, depending on advanced standing, and choice of double concentration(s)
TO APPLY TO THIS PROGRAM, PLEASE VISIT
http://www.montclair.edu/graduate/prospective/app.shtml
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