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Marketing
professor examines
ethical issues in branding
Coke. Nike. Saturn: recognizable brand names that
elicit an instantaneous response thanks to their branding. While
corporate branding is nothing new, recent studies are raising some
interesting issues about branding practices, market research and
the techniques employed to inspire customer loyalty. (Full
Story and Photo)
Development
team tells the campaign story
Since the launch of the capital
campaign in October, Development officers have been hard at work
telling the Montclair State story from its roots as an opportunity
institution to its future as a national and international model
for public higher education. (Full Story and
Photo)
IAAP
members take careers
to new levels
"It's
not just a job; it's a career." That's how Sue Pasquino of
Student Academic Services describes her role as an assistant to
the dean of Enrollment Management. "Some people may look at
the work we do as purely secretarial," said Pasquino, president
of the MSU chapter of the International Association of Administrative
Professionals (IAAP), "but it's more than that." (Full
Story and Photo)
Graduate
student's art reflects memories of India
In her landscape paintings, master of arts candidate
Shyamal Raguso recalls the beauty and mystery of her homeland, India.
Born in Bombay, Raguso came to the United States at age 11, but
travels back to her native country whenever she puts her paintbrush
to the canvas. (Full Story and Photo)
Symphony
Orchestra to perform
for first time in Kasser Theater
The Montclair State Symphony Orchestra, under the direction
of new music faculty member Paul Hostetter, will perform its first
concert in the Alexander Kasser Theater tonight.This will be Hostetter's
first full performance with the symphony. (Full
Story)
R&D
Council names Cole Educator of the Year
President Susan A. Cole was honored
as "Educator of the Year" by the Research & Development
Council of New Jersey for her outstanding achievement in furthering
the advancement of research and development through education.
(Full Story and Photo)
There's
still time to see 'Italians of Montclair' exhibit
"Montclair Memories: The Italians of Montclair,"
an oral history project created by Marisa Trubiano of Spanish and
Italian, is on exhibit at the Crane House Museum in Montclair through
Dec. 28. The project preserves the traces of the Italian-American
experience in Montclair throughout the community's history from
the late 19th century to today. (Full
Story and Photo)
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