The images used in Montclair State communications make a powerful impression. It is important to select high-quality images and photographs that reinforce the brand essence of It’s all here. When choosing photography, look beyond traditional set-ups to find images with different perspectives, interesting details or unusual angles to impart a sense of motion or energy and to inspire emotion and resonance.
The signature image of It’s all here is the single large, action photograph. In some cases the image will be blurred. This imagery is meant to convey movement and change. The richness of saturated color adds excitement and energy. Covers and collateral material often require a combination of motion and still photography. Subjects should exhibit a sense of confidence, drive and/or ambition.
Err on the side of restraint when using photography. One larger, well-cropped photo will create a stronger impact than a series of smaller, overly detailed images that clutter a page and make it difficult for the reader to know where to focus.