Imagery

The images used in Montclair State communications make a powerful impression. It is important to select high-quality images and photographs that reinforce the brand essence of It’s all here. When choosing photography, look beyond traditional set-ups to find images with different perspectives, interesting details or unusual angles to impart a sense of motion or energy and to inspire emotion and resonance. Subjects should exhibit a sense of confidence, drive and/or ambition.

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Err on the side of restraint when using photography. One larger, well-cropped photo will create a stronger impact than a series of smaller, overly detailed images that clutter a page and make it difficult for the reader to know where to focus.