In today’s digital world, a university
website is its calling card—the first introduction for prospective students,
faculty, donors and other key audiences. In fact, a recent study by consultants
Noel-Levitz found that nearly 50 percent of prospective students— and 60
percent of their parents—cited a negative experience with college websites as a
factor that lowered their interest in the college. Nearly 20 percent of
students indicated that they would not apply to an institution if they found
its website frustrating or difficult to use.
“Our website is the doorway to Montclair State,”
says Deborah Gaines, executive director of strategic communications. “It has to
be enticing if we want people to enter.”
Together with an outside design consultant, the
University’s web services team worked with stakeholders throughout the
Montclair State community to rethink not only the way the site looks, but also
the way it delivers information.
In addition to expanded video, social networking
and search capabilities, the new site features a greatly expanded section for alumni.
Montclair.edu/alumni is packed with features, networking tools and information
about more than 100 alumni-related programs and events that the University
organizes each year.
“With more than 100,000 living alumni, including
34,000 from the past 12 years alone, Montclair State has the networking and
buying power to offer significant benefits to its graduates,” says Jeanne Marano,
executive director of alumni relations.
Alumni-oriented features include MONTCLAIRconnect,
a password-protected networking site; more than 15 affinity groups, ranging
from athletics to communications; a career resources seminar series; and a new
Perks card offering discounts to local and national products and services.
Alumni can also learn about upcoming events and view and download galleries of
photos from recent gatherings.
Red Hawk sports fans will also find expanded
coverage of Montclair State’s 17 Division III athletic teams, including live
stats, calendars and links to the athletic department’s Facebook, Twitter and RSS
“Our sports fans are a passionate bunch, and
we’re happy to be able to give them the real-time updates they’re looking for,”
says Mike Scala, director of sports information.
Check montclair.edu often for updated news and information about the University.