Gabriela Veizaga, an industrial design major, inspiration for her senior thesis
project struck at a Japanese restaurant. “They serve tea at the start of the
meal, and I noticed that the teapot was cracked and stained,” she says.
solution? A teapot Veizaga calls the “Kawa,” after the Japanese word for “river.”
“It’s much more efficient than a standard teapot,” says Veizaga. “The Kawa maintains the temperature of the tea and works with the movement of the liquid when pouring. It protects the hand from steam and the lip prevents liquid from dribbling.”
The Kawa was Veizaga’s Industrial Design program senior project and, together with the projects of other BFA candidates, was on display in the Kasser Theater lobby during May.
For this yearlong project, the students were tasked with identifying a problem and devising a solution in the form of a product. The proposed ideas were pitched during the fall semester and concepts were developed and presented at the end of that term. In the spring, students began on their detailed design, reworking their concept and documenting everything about the project – how it helps, why it is feasible and sustainable, how to manufacture it, etc. Models were sketched, dimensions determined and prototypes built into the final products that were put on display.
past year’s products ran the gamut from Veizaga’s more efficient teapot to a
self-driving car. For each of the eight seniors, their personal interests
influenced which problem they decided to solve, but their rigorous training
determined how they would solve that problem.
Cardone’s “Tringles” was inspired by the amount of time children now spend
playing with gadgets. Tringles are triangle-shaped toys designed to lure children
away from technology and engage them in imaginative play instead.
children are using technology more and more, which can leave them without the
opportunity to develop their creative problem-solving skills,” says Cardone.
“The goal was to create a product that exercises a child’s mind and imagination
while enhancing their problem-solving skills.”
Bringing Ideas to Life
While each thesis starts as an idea, making it into a reality requires some problem solving on the students’ parts. Just like professionals, they must research every aspect of their project, track down the necessary materials, and decide how to make them work for their purpose.
teapot prototype, Veizaga contacted a company that supplies laboratory beakers
and requested one with the neck removed. She also worked with a metal shop to
manufacture the hardware, and used a 3-D printer to create a piece of the
handle and the dome under the lid.
result, the Kawa has a fittingly industrial appearance thanks to the
combination of its glass pot (made from the same glass as a beaker so it can
withstand the water temperature), sleek wooden handle and metal hardware. Its
unique design makes it “a conversation piece,” says Veizaga.
Designing for the User
In addition to solving a problem, each new product must be designed with the user in mind.
of her design process, Cardone hosted three separate focus groups at her house
so she could observe how children in the Tringles target age range played with
the toy. She set up a video camera to record the action while allowing the
children to play undisturbed.
with a solid foam frame and a breathable mesh center, each Tringle has magnets
running down its outer edges that allow the sides to connect with other
Tringles so children can build structures like forts and tunnels – or whatever
else their imaginations conjure. And, as the magnets connect, those sides light
was a hit with the children, and Cardone’s observations served as a guide as
she honed her design. While the video footage confirmed she was on the right
track with the overall concept and shape, it inspired her to make the pieces
auto designer Khashayar “Xerxes” Afshar also had the user in mind throughout
his process. In fact, he set out to answer the question: “What would be the
ideal urban car?” and let that goal be his guide. The result is a design for an
autonomous electric car that is not only functional but also sleek and stylish
– despite the latter not being a priority.
more,” says Afshar. “My design does not offer the same luxuries as most
existing cars, its luxury is the technology – everything else is functional.
It’s about getting you from point ‘A’ to point ‘B’ safely and efficiently.
That’s what an automobile should be: it’s not a fashion statement.”
A Record of Success
Tucked away in Finley Hall and accessed by a nondescript entrance located next to a set of garage doors, the industrial design studios are home to a rigorous program that demands complete dedication from its students.
portfolio is required for entry, and in order to graduate from the program
students must complete seven credit hours of an internship. However, the rewards
can be great.
Denis Feigler says that over the past five years, everyone who graduated from
the program landed a job in the design field. Graduates work in companies
including Movado Group, Inc., Marchon Eyewear, Randa Luggage, Samsonite, Town
and Country Living, Aqua Products, Ricardo Beverly Hills, MZ Wallace, Limited
Brands – Victoria’s Secret and Toys R Us, to name a few.
a field that is growing. Companies are always looking for industrial
designers,” he says. “In the past decade businesses started to realize that
it’s not just about the products we design, but the way we develop these
things. They can use the process of ‘design thinking’ as a model for their
business. The lateral thinking and approach that industrial designers take to
problem solving are in demand.”
are a key element to students’ success, as they help prepare them for working
in the field. The program has partnered with the Movado Group, Inc., with
several students completing internships there every semester over the past four
years. Some have designed watches that are now available in stores, and in the
last three years, five students have been hired full time after graduation.
are also encouraged to study abroad. From this graduating class, Afshar spent a
semester studying in the Transportation Design Program of Moholy-Nagy University
in Budapest, Hungary, where he had the opportunity to work with Mercedes-Benz
designing cars and developing conceptual ideas for future automobiles.
Under the Radar
Despite its success, the industrial design program remains somewhat of a hidden gem at the University. Both Veizaga and Cardone describe entering the University undeclared and then “stumbling” upon the program. This is especially interesting since industrial design is a field in which women are doing well.
single one of our female industrial design students in the past five years is
successful,” says Feigler. “Every female student who graduated from the program
is working in the field – this is a 100 percent success rate.”
“I think this program definitely prepares you for having a job in the field,” says Cardone. “Nothing is sugarcoated. The program is very demanding and time-consuming, but if you have the drive it is rewarding at the end.