National Lemonade Day Brings Business School, Local Youth, and Community Together
Sunday, May 1, 2011
“Montclair State University is pleased to be part of this first Lemonade Day event in New Jersey,” said E. LaBrent Chrite, dean of the School of Business at Montclair State University. “Lemonade Day is a great opportunity for students, families, youth organizations, the local community, and businesses to come together to train the next generation of entrepreneurs through a free, fun, engaging, and experiential activity.”
Montclair State business students began working with groups of students earlier this year to develop business plans, secure investors, set marketing goals, create a product, and design and construct lemonade stands. The program provides children with both hands-on business experience and real life skills as they learn to “spend a little, save a little, and share a little.”
School of Business volunteer Nicole Maddela has been working with 65 students at Oliver Elementary School in Newark introducing them to Lemonade Day, setting goals, investing, designing stands, and creating ads. “I really love how outgoing, receptive and eager the students are to learn about Lemonade Day, being entrepreneurs, and business overall,” she said.
In addition, after covering expenses and paying back their investors, children are encouraged to open a youth savings account and donate a portion of their profits to a local charity of their choice. In 2010, the children who participated in Lemonade Day poured over 5 million glasses of lemonade and donated more than $2 million to charities.
Lemonade Day in Essex County is generously supported by Investors Savings Bank and King’s Supermarkets.
First launched in Houston in 2007, Lemonade Day was inspired by the lessons local entrepreneur and philanthropist Michael Holthouse taught his young daughter and her friend when they set up a lemonade stand. Since then it has grown to a nationwide program, and this year Lemonade Day will expand to 28 cities.
Montclair State University
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