Dr. Mukherjee is tenured Full Professor and Chairperson of the Marketing Department in the School of Business at Montclair State University, New Jersey, USA. He is an expert on Brand Management, Services Marketing, Pharmaceutical Marketing, Healthcare Management, and Sustainable Marketing.

Before joining Montclair State, Dr. Mukherjee has been a full-time faculty member of Marketing at the Pennsylvania State University (USA), University of Bradford (UK), Nanyang Technological University (Singapore) and Indian Institute of Management (India). He was the former Director of Studies of the Executive MBA Program at University of Bradford, UK and the Chairperson of Computer Services at Indian Institute of Management, Calcutta. He has also been a visiting faculty at Rutgers Business School (Newark, Beijing, Shanghai, and Singapore), INSEAD (France), Copenhagen Business School (Denmark), ESC Toulouse (France), and Kathmandu University (Nepal).

Dr. Mukherjee was a visiting doctoral scholar at the ESSEC Business School, France. He is an Electrical Engineer by background and has worked with ABB (a Fortune 500 company) as Marketing Manager.

Dr. Mukherjee is a prolific researcher, and has published more than 100 scholarly articles in academic journals, conference proceedings, edited books, and monographs. Dr. Mukherjee uses advanced mathematical approaches to solve marketing problems. Some of his current research is focused on healthcare service quality, patient adherence and compliance issues, consumer behavior towards environmental products, green marketing strategies, service performance measurement, trust in e-business, etc. He has worked on research projects sponsored by MIT (USA), University of Sussex (UK) and INSEAD (France). His research has appeared in the prestigious MIT-IMVP Research Series, and has been published or accepted for publication in leading international journals like Journal of Retailing, Journal of Business Research, Journal of the Operational Research Society, Communications of the ACM, Service Industries Journal, International Journal of Service Industry Management, Journal of Services Marketing, Journal of Marketing Management, Decision, Management Review, International Journal of Advertising, European Journal of Marketing, International Journal of Bank Marketing, International Journal of Digital Accounting Research, and Strategic Marketing. Dr. Mukherjee has presented papers in leading conferences, like the Marketing Science Conference, and the conferences of the American Marketing Association. He has also authored eight chapters in edited books, five case studies, and three popular articles. He has chaired tracks and sessions at Marketing Science Conferences and AMA Summer Educators' Conference.

Dr. Mukherjee is a Doctoral Faculty for the PhD in Environmental Managemnent Program at Montclair State University. He is the Thesis Advisor of two PhD students in the Environmental Management Doctoral Program. He has also supervised four doctoral theses as member of the Thesis Advisory Committee in other universities. Dr. Mukherjee is on the editorial board of the Journal of Asia Pacific Marketing and Logistics, and has served as guest editor for special issues of the European Journal of Marketing, Journal of Services Marketing, and International Studies of Management and Organization, besides acting as an ad-hoc reviewer for a variety of journals.

Dr. Mukherjee has taught a variety of marketing courses at the doctoral, MBA and undergraduate levels in several countries. His teaching evaluation at all levels has been consistently excellent.

Dr. Mukherjee has directed executive development and training programs on topics like Marketing using Information Technology and the Internet, Quantitative Techniques for Advanced Marketing Research and Strategic Sales and Distribution Management. He has been a Strategic Marketing consultant to reputed companies in UK, Denmark, India, Bangladesh, Singapore and Malaysia. He has also delivered invited seminars and guest lectures at Copenhagen Business School, University of Houston, University of Texas at Dallas, IIT Chicago, University of the Pacific, University of Sussex, Lamar University, and NMIMS University.

Journal Editorship:

Dr. Avinandan Mukherjee is the Founding Editor-in-Chief of the Emerald journal – The International Journal of Pharmaceutical and Healthcare Marketing. This double-blind reviewed scholarly research journal is dedicated to advancing our theoretical and empirical understanding of marketing pharmaceutical products and healthcare services. Introduced in 2007, the journal has already made a mark as a leading specialist reference resource of academic information and analysis, highlighting cutting edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries. The journal publishes empirical studies, conceptual papers, case studies, practitioner perspectives, and book reviews. The journal also serves as an innovative practice reference that supplies pharmaceutical company management as well as healthcare service providers and managers with insights, techniques and strategies to retain their competitiveness and best satisfy their customers. For more information on the journal, visit the journal webpage at:

http://www.emeraldinsight.com/products/journals/journals.htm?id=ijphm

Research Citations:

Dr. Avinandan Mukherjee has had a profound impact on research in Marketing and Healthcare Management. His published research papers have been cited more than 1,000 times by fellow researchers and scholars. For a list and total count of his research citations, click on the GoogleScholar Citation Report below:

http://scholar.google.com/citations?user=vhGmF50AAAAJ&hl=en

Several of my published papers can be viewed on my SSRN Author page:
http://ssrn.com/author=419701

For aditional information on Dr. Avinandan Mukherjee, please also visit his MSU School of Business webpage at:

http://business.montclair.edu/directory/mukherjeeav

Dr. Mukherjee has published more than 100 refereed articles in journals, conference proceedings and edited books.

A sample of his Publications is given below:


Peer-reviewed Research Articles in Journals:

Malhotra, N., F. Mavondo, A. Mukherjee and G. Hooley (2012), “Service quality of frontline employees: a profile deviation analysis,” Journal of Business Research (accepted).

Nath, P. and A. Mukherjee (2012), “Complementary Effects of Relational Bonds in Information Asymmetry Contexts,” Journal of Services Marketing, Vol. 26, No. 3, pp. 168-180.

Onel, N. and A. Mukherjee (2012), “Analysis of the Predictors of Environmentally Sensitive Behavior,” International Journal of Data Analysis and Information Systems, Vol. 4, No. 1, pp. 55-67.

Mukherjee, A. (2010), “The state of the journal: four years of publication,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, No.4, pp. 309-323.

Mukherjee, A. and G. Shainesh (2010), “The Journal of Indian Business Research: the first year and beyond,” Journal of Indian Business Research, Vol. 2, No.1, pp. 5-9.

Haider, M. and A. Mukherjee (2010), “Analysis of Neonatal Health in South Asia,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, No.1, pp. 40-59.

Mukherjee, A. and N. Malhotra (2009), “Call Centre Services: The Good, the Bad, and the Ugly,” Journal of Services Marketing, Vol. 23, No. 5, pp. 275-278.

Budhwar, P.S., A. Varma, N. Malhotra and A. Mukherjee (2009), “Insights into the Indian Call Centre Industry: Can Internal Marketing help tackle High Employee Turnover?” Journal of Services Marketing, Vol. 23, No. 5, pp. 351-362.

Mukherjee, A., M.B. Pinto and N. Malhotra (2009), “Power Perceptions and Modes of Complaining in Higher Education,” The Service Industries Journal, Vol. 29, No. 11, pp. 1615-1633.

He, H-W and A. Mukherjee (2009), “Corporate Identity and Consumer Marketing: A Process Model and Research Agenda,” Journal of Marketing Communications, Vol. 15, No. 1, pp. 1-16.

Misra, R., A. Mukherjee and R. Peterson (2008), “Value Creation in Virtual Communities: The Case of a Healthcare Website,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2, No.4, pp. 321-337 (in Top 10 downloaded articles in 2009).

Mukherjee, A. and H.W. He (2008), “Company Identity and Marketing: An Integrative Framework,” Journal of Marketing Theory and Practice, Vol. 16, No. 2, pp. 111-125.

Shamdasani, P., A. Mukherjee and N. Malhotra (2008), “Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-service Internet Technologies,” The Service Industries Journal, Vol. 28, No. 1, pp. 117-138.

Mukherjee, A. and J.M.T. Balmer (2007-8), “New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory,” International Studies of Management & Organization, Vol. 37, No. 4 (Winter), pp. 3-19.

Mukherjee, A. and J. McGinnis (2007), “E-healthcare: An Analysis of Key Themes in Research,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 1, No. 4, pp. 349-363 (in Top 10 downloaded articles in 2008, 2009, 2010).

Foshay, N., A. Mukherjee and A. Taylor (2007), “Does Data Warehouse End-User Metadata Add Value?” Communications of the ACM, Vol. 50, No. 11 (November), pp. 70-77.

Mukherjee, A. and P. Nath (2007), “Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory,” European Journal of Marketing, Vol. 41, No. 9/10, pp. 1173-1202.

He, H. and A. Mukherjee (2007), “I am, ergo I shop: Does Store Image Congruity explain shopping behaviour of Chinese Consumers?” Journal of Marketing Management, Vol. 23, No. 5-6, pp. 443-460.

Mukherjee, A. and R. Roy (2006), “A System Dynamic Model of Management of a Television Game Show,” Journal of Modelling in Management, Vol. 1, No. 2, pp. 95-115 (Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007; Most downloaded article in this journal for 2008 and 2007).

Mukherjee, A. and N. Malhotra (2006), “Does Role Clarity explain Employee-perceived Service Quality? A study of Antecedents and Consequences in Call Centres,” International Journal of Service Industry Management, Vol. 17, No. 5, pp. 444-473 (Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007) (IJSIM Is now renamed Journal of Service Management).

Balmer, J.M.T. and A. Mukherjee (2006), “Corporate Marketing: Insights and Integration drawn from Corporate Branding, Corporate Identity, Corporate Communication and Visual Identification,” European Journal of Marketing, Vol. 40, No. 7/8, pp. 725-729.

Mukherjee, A. and P. Nath (2005), “An Empirical Assessment of Comparative Approaches to Service Quality Measurement,” Journal of Services Marketing, Vol. 19, No. 3, pp. 174-184.

Lam, S. Y. and A. Mukherjee (2005), “The Effects of Merchandise Coordination and Juxtaposition on Consumers’ Product Evaluation and Purchase Intentions for Store-Based Retailing,” Journal of Retailing, Vol. 81, No. 3, pp. 231-250 (in Elsevier ScienceDirect Top 25 hottest articles – 2005; The Journal of Retailing had the highest Impact Factor – 4.095 – of all Marketing journals in 2008 and the second highest – 4.567 – in 2009).

Malhotra, N. and A. Mukherjee (2004), “The Relative Influence of Organisational Commitment and Job Satisfaction on Service Quality of Customer-Contact Employees in Banking Call Centres,” Journal of Services Marketing, Vol. 18, No. 3, pp. 162-174 (in Top 10 most accessed articles from Emerald Fulltext database; in Top 20 downloaded articles in 2007, 2006).

Malhotra, N. and A. Mukherjee (2003), “Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches,” Journal of Marketing Management, Vol. 19, No. 9, pp. 941-971.

Mukherjee, A., P. Nath and M. Pal (2003), “Resource, Service Quality and Performance Triad: A Framework for measuring Efficiency of Banking Services,” Journal of the Operational Research Society, Vol. 54, No. 7, pp. 723-735 (ranked 7th of 142 articles published in 2003 by citation – source: Scopus).

Mukherjee, A. and P. Nath (2003), “A Model of Trust in Online Relationship Banking,” International Journal of Bank Marketing, Vol. 21, No. 1, pp. 5-15 (Most ‘Outstanding Paper’ of 2003; in Top 10 downloaded articles in 2007, 2006, since monitoring began, and by immediate impact; >150 citations in Google Scholar).

Mukherjee, A. (2003), “Franchise Management: A Model of Service Quality Interactions,” International Journal of Quality and Reliability Management, Vol. 20, No. 3, pp. 325-344.

Mukherjee, A. (2002), “Pictures in Words or Words in Pictures? New Insights from Indian Print Advertising Research,” International Journal of Advertising, Vol. 21, No. 1, pp. 67-86.

Mukherjee, A., P. Nath and M.N. Pal (2002), “Performance Benchmarking and Strategic Homogeneity of Indian Banks,” International Journal of Bank Marketing, Vol. 20, No. 3, pp. 122-139.

Nath, P., A. Mukherjee and M.N. Pal (2001), “Identification of Linkage between Strategic Group and Performance of Indian Commercial Banks: A Combined Approach using DEA and Co-plot,” International Journal of Digital Accounting Research, Vol. 1, No. 2, pp. 125-152.

Mukherjee, A. (2000), “The Indian Automotive Industry: Speeding into the Future?” Actes du Gerpisa, Vol. 28, February, pp. 35-53.

Mukherjee, A. (1999), “Entry Mode Choice in Foreign Markets: Towards an Integrative Framework,” Decision, Vol. 26, Nos. 1-4, Jan-Dec, pp. 29-50.

Mukherjee, A. and T. Sastry (1996), “Automotive Industry in Emerging Economies: A Comparison of South Korea, Brazil, China and India,” Economic & Political Weekly, Vol. XXXI, No. 48, Nov, pp. M75-M78.

Mukherjee, A. and A. Ghosh (1996), “Consumer Involvement: The Key to Brand Recall,” Management Review, Vol. 8, No.2, April-June, pp. 15-22.


Selected full articles published in prestigious Refereed Scholarly Proceedings:

Mukherjee, A. (2011), “The Effects of Pharmaceutical DTC Advertising on Patient Compliance: The Moderating Role of Health Orientation,” in W.J. Kehoe and L.K. Whitten (eds.) Advances in Marketing: Sensory Marketing – The Next Frontier, Montgomery, AL: Society for Marketing Advances, pp. 190-195.

Chatterjee, P. and A. Mukherjee (2011), “Impact of Online Community Relationship on New Product Recommending Behavior,” in Stephanie M. Noble & Charles H. Noble (eds.) 2011 AMA Educators’ Proceedings “Marketing 2011: Delivering Value in Turbulent Times,” Vol. 22, Chicago: American Marketing Association, pp. 588-594.

Mukherjee, A., P.N. Shamdasani and Y.B. Limbu (2010), “Determinants of Brand Equity in Business-to-Consumer Services,” in W.J. Kehoe and L.K. Whitten (eds.) Advances in Marketing: Going Green – Best Marketing Practices for a Global World, Mobile, AL: Society for Marketing Advances, pp. 258-261.

Montague, J. and A. Mukherjee (2010), “Marketing Green Products: What Really Matters?” in Richard A. Lord, Susana Yu and Betsy Lin (eds.) Conference Proceedings for Northeast Business & Economics Association, pp. 433-441.

Mukherjee, A. and P.N. Shamdasani (2009), “Effects of Retail Crowding on Shopping Satisfaction and Patronage Intentions of Asian Consumers,” in Michael Kamins & Ingrid M. Martin (eds.) 2009 AMA Educators’ Proceedings “Enhancing Knowledge Development in Marketing,” Vol. 20, Chicago: American Marketing Association, pp. 191-202.

Mukherjee, A. and R. Parekh (2009), “Advances in Telemedicine: A Multimedia-based Texture Recognition Diagnostic System,” in Jack Newhouse (ed.) Business & Health Administration Proceedings, pp. 88-97.

Coustasse, A., C. Cogar, K. Olmosk and A. Mukherjee (2009), “Pharmaceutical Counterfeiting,” in Jack Newhouse (ed.) Business & Health Administration Proceedings, pp. 20-27.

Mukherjee, A. and P.N. Shamdasani (2005), “An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context,” in Beth A. Walker & Mark B. Houston (eds.) 2005 AMA Educators’ Proceedings “Enhancing Knowledge Development in Marketing,” Vol. 16, Chicago: American Marketing Association, pp. 333-340.


Research Monographs:

Foshay, N., A. Mukherjee and A. Taylor (2006), “The influence of end-user metadata on user attitudes toward, and use of, a data warehouse,” On Demand Business, IBM Research Monograph. June.

Mukherjee, A. and T. Sastry (1996), “The Automotive Industry in Emerging Economies: A Comparison of Korea, Brazil, China and India,” Research Paper (IMVP#w 0117a), International Motor Vehicle Program, Mass, USA: Massachusetts Institute of Technology.

Mukherjee, A. and T. Sastry (1996), “Entry Strategies in Emerging Economies: The Case of the Indian Automobile Industry,” Research Paper (IMVP#w 0118a), International Motor Vehicle Program, Mass, USA: Massachusetts Institute of Technology.

Mukherjee, A. and T. Sastry (1996), “Recent Developments and Future Prospects in the Indian Automotive Industry,” Research Paper (IMVP#w 0119a), International Motor Vehicle Program, Mass, USA: Massachusetts Institute of Technology.


Papers presented at Refereed Conferences and Seminars:

Mukherjee, A. “The Effects of Pharmaceutical DTC Advertising on Patient Compliance: The Moderating Role of Health Orientation,” Society for Marketing Advances Annual Conference, Memphis, Tennessee, USA, Nov 2011.

Natarajan, V.S., A. Mukherjee and K.C. Sen, “Diabetes Rates and Lifestyle Variables: An Empirical Investigation across U. S. Metropolitan Statistical Areas,” Society for Marketing Advances Annual Conference, Memphis, Tennessee, USA, Nov 2011.

Limbu, Y. and A. Mukherjee, “Consumer Credit Card Behavior: A Study of Intergenerational Differences and Influences,” AMA Marketing & Public Policy Conference, Washington D.C., USA, June 2011.

Limbu, Y. and A. Mukherjee, “Application and Effectiveness of Engaged Teaching Approach: Intro to Marketing Course,” 2nd Annual University Learning and Teaching Showcase, Montclair State University, USA, May 2011.

Mukherjee, A. and K. Lee, “What Gets Published in Healthcare Journals? A Key Theme Identification Approach,” Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2011 (This paper received the Best Paper Award in the Offbeat track).

Mukherjee, A. “Health Orientation, Pharmaceutical DTC Advertising, and Patient Compliance,” Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2011.

Mukherjee, A. and K. Lee, “The Power of Engaged Learning: Role of Student Inputs, Voluntary Behavior, and Attitudinal Outcomes in Business Education,” Global Business Development Institute (GBDI) International Conference, Las Vegas, USA, March 2011.

Chatterjee, P. and A. Mukherjee, “Impact of Online Community Relationship and Brand Message Source on New Product Recommending Behavior,” AMA Winter Marketing Educators’ Conference, Austin, USA, Feb 2011.

Mukherjee, A., P.N. Shamdasani and Y.B. Limbu, “Determinants of Brand Equity in Business-to-Consumer Services,” Society for Marketing Advances Annual Conference, Atlanta, USA, Nov 2010.

Chatterjee, P. and A. Mukherjee, “Use of Internet Projects to Enhance Analytical Skills in Undergraduate Marketing Course,” 16th Annual Sloan Consortium (Sloan-C) International Conference on Online Learning, Orlando, Florida, USA, Nov 2010.

Das, M. and A. Mukherjee, “Depression Awareness Appeals and Health Perceptions in Youth: Comparing the Effectiveness of Various Emotional Appeals in Print Advertising using the Health Belief Model,” Northeast Business and Economics Association Annual Meeting, Morristown, New Jersey, USA, October 2010.

Natarajan, V.S., A. Mukherjee and K.C. Sen, “Drivers of Obesity: An Empirical Investigation across U.S. Metropolitan Statistical Areas,” Northeast Business and Economics Association Annual Meeting, Morristown, New Jersey, USA, October 2010.

Montague, J. and A. Mukherjee, “Marketing Green Products: What really Matters?” Northeast Business and Economics Association Annual Meeting, Morristown, New Jersey, USA, October 2010.

Malhotra, N., F. Mavondo, A. Mukherjee and G. Hooley, “Service Quality of Frontline Employees: A Profile Deviation Analysis,” Global Marketing Conference, Tokyo, Japan, September 2010.

Malhotra, N., A. Mukherjee and D. Gilliland, “Revisiting the extrinsic – intrinsic conundrum: Which reward helps to improve frontline employee performance?” AMA Summer Marketing Educators’ Conference, Boston, USA, August 2010.

Nath, P. and A. Mukherjee, “Relationship Orientation, Marketing Capabilities, and Performance: The Role of Customer Relationship Management,” Marketing Science Conference, Cologne, Germany, June 2010.

Mukherjee, A., “A Social Marketing Perspective to Managing Neonatal Health in India,” Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2010.

Limbu, Y. and A. Mukherjee, “Deal or No Deal: Do Pharmaceutical Sales Representatives’ Nonverbal Communication and Empathy Influence Physician Responses?” Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2010.

Marshall, K.P. and A. Mukherjee, “Pedagogical Benefits of Spreadsheet Approaches to Teaching Marketing Metrics,” AMA Winter Marketing Educators’ Conference, New Orleans, USA, Feb 2010.

Mukherjee, A. and U. Bhavsar, “Antecedents and Consequences of Corporate Reputation: Stakeholder Perceptions towards ‘Big Pharma’,” Society for Marketing Advances Annual Conference, New Orleans, USA, Nov 2009.

Mukherjee, A., “Can Internal Marketing Improve Nurse Retention in Hospitals?” Academy of Management Annual Meeting, Chicago, USA, August 2009 (This paper was among the 36 papers accepted for presentation in the Health Care Management Division out of 113 papers submitted).

Mukherjee, A. and P. Shamdasani, “Effects of Retail Crowding on Shopping Satisfaction and Patronage Intentions of Asian Consumers,” AMA Summer Marketing Educators’ Conference, Chicago, USA, August 2009.

Nath, P. and A. Mukherjee, “Role of Relational Bonds in Information Asymmetry Context,” European Marketing Academy Conference, Nantes, France, May 2009.

Natarajan, V.S., A. Mukherjee and C.K. Gunashekara, “Telemedicine as an enabler of Medical Tourism: A Case Study of an Indian hospital,” International Academy of E-Business Annual Conference, Hawaii, USA, April 2009.

Mukherjee, A. and R. Parekh, “Advances in Telemedicine: A Multimedia-based texture recognition diagnostic system,” Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2009 (This paper received the Best Paper Award in National and Global Health Policy track).

Coustasse, A., C. Cogar, K. Olmosk and A. Mukherjee, “Pharmaceutical Counterfeiting,” Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2009.

Malhotra, N., F. Mavondo and A. Mukherjee, “A Profile Deviation Analysis of Top Performing Service Employees in Bank Branches and Call Centers,” AMA Winter Marketing Educators’ Conference, Tampa, Florida, USA, Feb 2009.

Mukherjee, A., “International Market Entry Strategy: Is there a Dominant Logic for Indian Pharmaceutical Firms?” Society for Marketing Advances Annual Conference, St Petersburg, Florida, USA, Nov 2008.

Mukherjee, A., Y. Wang and V.S. Natarajan, “Special Session: Medical Tourism – Opportunities and Challenges,” Society for Marketing Advances Annual Conference, St Petersburg, Florida, USA, Nov 2008.

Mukherjee, A. and R. Parekh, “Multimedia Applications for Health Diagnosis in Telemedicine,” International Conference on Health Care Systems, Milwaukee, Wisconsin, USA, Oct 2008.

Mukherjee, A., “A Meta-Analysis of Consumer Compliance with Healthcare,” Marketing Science Conference, Vancouver, Canada, June 2008.

Mukherjee, A., “The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories,” Business and Health Administration Association (BHAA), MBAA Conference, Chicago, USA, April 2008 (This paper received the McGraw-Hill/Irwin Distinguished Paper Award for Best Overall Paper on Conference Theme and the Best Paper Award in Pharmacoeconomics and Pharmaceutical Industry track).

Rose, T., A. Chandra and A. Mukherjee, “Marketing Challenges for Health Care Professionals and Institutions in the Era of Maintaining Patient Privacy,” Association of Collegiate Marketing Educators Conference, Federation of Business Disciplines, Houston, USA, March 2008.

He, H-W and A. Mukherjee, “I am, ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers?” Academy of Marketing Conference, Royal Holloway, Surrey, UK, July 2007 (This paper, judged by the Conference Committee as being among the best papers overall, was published in a Special Conference issue of the Journal of Marketing Management).

Mukherjee, A. and M.B. Pinto, “Generation Plastic or Generation Debt? Credit Card Usage among College Students in USA and India,” Marketing Science Conference, Singapore, June 2007.

He, H-W and A. Mukherjee, “Customer-Store Identification: A Model of Antecedents and Consequences,” Marketing Science Conference, Singapore, June 2007.

Mukherjee, A., “Leveraging Advertising to Combat HIV/AIDS: A Comparison of Different Execution Strategies,” Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2007.

Mukherjee, A. and D. Simonet, “Vertical Reconfiguration of the Value Chain in the American Healthcare Industry: Lessons in Pharmaceutical Marketing,” Association of Collegiate Marketing Educators Conference, Federation of Business Disciplines, San Diego, USA, March 2007.

Malhotra, N. and A. Mukherjee, “Does Internal Marketing Improve Service Quality in Call Centres?” Australian and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane, Australia, Dec 2006.

Mukherjee, A. and N. Malhotra, “A Model of Active Learning for University Students,” Marketing Science Conference, Pittsburgh, USA, June 2006.

He, H-W and A. Mukherjee, “Does organisational identification mediate the job satisfaction – commitment linkage? Empirical evidence from Chinese salespersons,” 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness, New York City, USA, May 2006.

Mukherjee, A. and P. Shamdasani, “An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context,” AMA Summer Marketing Educators’ Conference, San Francisco, USA, Aug 2005.

Mukherjee, A. and N. Malhotra, “Competing Models on Job Satisfaction, Affective Commitment & Service Quality of Frontline Employees,” Marketing Science Conference, Emory University, Atlanta, USA, June 2005.

Mukherjee, A. and N. Malhotra, “Antecedents and Consequences of Role Clarity in explaining employee-perceived Service Quality in Call Centers,” AMA Winter Marketing Educators’ Conference, San Antonio, USA, Feb 2005.

Mukherjee, A., “A Hybrid Approach to measuring Service Differentiation in the British Auto Dealership Market,” Marketing Science Conference, Erasmus University, Rotterdam, Netherlands, June 2004.

Malhotra, N. and A.Mukherjee, “Performance Analysis of Frontline Service Employees: Case of a Banking Call Center,” Marketing Science Conference, Erasmus University, Rotterdam, Netherlands, June 2004.

Malhotra, N. and A. Mukherjee, “Do organizational commitment and job satisfaction influence service quality of the customer contact employees in banking call centers?” Academy of Marketing Conference, Aston University, Birmingham, UK, July 2003 (This paper received the Best Paper Award in Services Marketing Track).

Mukherjee, A. and R. Roy, “Dynamics of Brand Value Management of Entertainment Products – The Case of a Television Game Show,” Marketing Science Conference, University of Maryland, College Park, USA, June 2003.

Nath, P., A. Mukherjee and M.N. Pal, “Does Quality Pay – A Framework to link Resource, Service Quality and Financial Performance,” Marketing Science Conference, University of Maryland, College Park, USA, June 2003.

Ramakrishnan, K., A. Mukherjee and P. Nath, “Metrics linking web site characteristics to web user experience,” International Conference on ‘Marketing of Technology Oriented Products and Services in the Global Environment’ jointly organized by Academy of Marketing Science, USA and IIM Bangalore, India, December 2002.

Shamdasani, P. N. and A. Mukherjee, “Consumer Evaluation of Self-Service Internet Technologies: A Structural Equation Modeling Approach,” Marketing Science Conference, University of Alberta, Edmonton, Canada, June 2002.

Mukherjee, A., P. Nath and S. Sangwan, “Role of Trust in E-business: A Business-to-Customer Perspective,” eLab@INSEAD Research Conference on ‘Management in The Information Economy’, Singapore, November 2001.

Mukherjee, A., “Consumer Experience in Online Environment: A Structural Equation Modeling Approach,” Marketing Science Conference, Wiesbaden, Germany, July 2001.

Pal, M.N., A. Mukherjee and P. Nath, “Strategic Positioning Matrix of Indian Banks: Application of Multi-criteria Clustering Technique,” Marketing Science Conference, Wiesbaden, Germany, July 2001.

Nagpal, A., R. Roy and A. Mukherjee, “Would the Glitter Persist: A Model Based Inquiry into the Rising Popularity of TV Game Show,” System Dynamics Society Conference, Atlanta, Georgia, USA, July 2001.

Pal, M.N., A. Mukherjee and P. Nath, “Efficiency Analysis of Indian Banking Industry- An Exploratory Study,” 5th Conference of Asia-Pacific Operations Research Societies (APORS 2000), Singapore, July 2000.

Pal, M.N., A. Mukherjee and P. Nath, “Efficiency Analysis of Indian Banking Industry,” International DEA Symposium, University of Queensland, Brisbane, Australia, July 2000.

Mukherjee, A., “Identification of Distribution ‘Best Practices’: A Study of Passenger Car Dealers in India,” Marketing Science Conference, University of California, Los Angeles, USA, June 2000.

Mukherjee, A., “Entry strategy of General Motors into India: A Case Study,” GERPISA Sixth International Colloquium on “New Spaces in the World Automobile Industry,” Paris, France, June 1998.

Mukherjee, A., “Country of Origin: Does it matter to the Indian Consumer?,” International Conference of the Academy of Business Administration organized by the Central Michigan University, USA at Athens, Greece, July 1997.

Mukherjee, A., “The Indian Automobile Industry: Speeding into the Future?,” GERPISA Fifth International Colloquium on "The Trajectories of Internationalization of Automobile Industry Firms" Paris, France, June 1997.

Mukhopadhyay, S. and A. Mukherjee, “Standardisation versus Localisation in Advertising: What strategy for the new entrants in the Indian market,” International Conference of the Academy of Marketing Science, Hyderabad, India, Jan 1997.

Mukherjee, A., “An Empirical Investigation into the Effects of Country of Origin on Consumer Product Preference in India,” International Conference of the Academy of Marketing Science, Hyderabad, India, Jan 1997.

Role of Patient Compliance in Healthcare Disease Management

This research project explores issues such as: (1) Role of Patient Compliance/Adherence with Healthcare Regimen; (2) Antecedents and Consequences of Patient Compliance; (3) Use of Technology to manage Patient Compliance; (4) Role of Social Media in improving Patient Compliance; (5) Health Atttiudes and Patient Compliance.

Antecedents and Consequences of Environmentally Conscious Consumer Behavior

This research project explores issues such as: (1) Role of Green Marketing and Branding in Influencing Environmentally Conscious Consumer Behavior; (2) Differences between Types of Environmentally Conscious Consumer Behavior; (3) Antecedents and Consequences of different types of Environmentally Conscious Consumer Behavior; (4) Use of Technology to influence Environmentally Conscious Consumer Behavior; (5) Role of Situational and Contextual Factors in Environmentally Conscious Consumer Behavior.