Logos

University Logo

Montclair State’s logo represents the University’s image to the outside world: it unifies all communications and helps provide a consistent, coordinated, professional image for the University.

A. Usage

The logo may be reproduced in red and black (with the crest and “Montclair State” in red, and the line and “University” in black), all black, or reversed out of a dark color. No other color combination may be used. Actual logos are available for downloading in JPG, EPS, or GIF format in various sizes

The logo should be sized in proportion to the piece, but in print should never be less than 2 inches wide. For flyers, handouts, brochures, etc., a general rule of thumb is the logo should be between 2-3 inches.

The current University logo should be used on all printed materials including letterhead, business cards, official forms, signs, etc. In addition, brochures and other materials bearing a former logo should be retired as usage and dollars permit.

B. Colors

Montclair State’s colors are Red PMS 200 and white. The use of these official colors is critical for printed material.

PMS stands for Pantone Matching System and is a printing industry standard. If a printer uses the CMYK four color process formula: C=0, M=100, Y=65, K=15.

Don’t rely on a desktop color printer to match colors – the color calibration of a desktop printer will rarely match the PMS or CMYK colors used by a commercial printer. Red must always be used at 100% (because any gradation at a lower percentage will look pink), along with 100% black.

It is important to always use the logo in a high-resolution format. Commercial printers usually want an EPS file; a JPG version is usually preferred for PowerPoint or classroom use. It is critically important that the logo not be stretched or re-created. The logo should not be copied and pasted from Web sites – use a JPG, EPS, or GIF file instead.

The samples below are 300 dpi, in JPG format, for print use. If you need transparent GIF or an EPS-format logo, please contact us.

Logo w/ Crest - Color
	Color 2"	Color 2 1/2"	Color 3"
Logo w/ Crest - Black and White
	B/W 2"	B/W 2 1/2"	B/W 3"
Logo without Crest - Color
	Color 2"
Logo without Crest - Black and White
	B/W 2"
Logo One Line - Black
	B/W 3"	B/W 4"
Additional Guidelines for Logo Use
Alternate Logo Use without Crest Official Logo w/ Two Colors Official Logo w/ Crest Black College/School Use on Promotional Items Dos and Don'ts Industry Web site Use Centers/Institutes Usage Red Hawk Athletics logo (Downloadable Logos) Student Development and Campus Life logos

Additional Guidelines for Logo Use

C. Use of Alternate Logo

All external communications that represent Montclair State must use the University’s logo. University entities such as colleges, departments, or programs may not promote themselves independently from the University.

University Seal

The University seal is only used for official University business and to lend an air of formality. Its use is reserved for legal documents, official announcements, diplomas, and certificates.

The University Seal and the University logo are two different images and are not interchangeable.

Commercial and Promotional Uses of the University Marks

Montclair State University asserts ownership over its name, marks, slogans, and mascot. University marks cannot be used to imply or suggest endorsement of any product or service not provided by Montclair State.

Marketing materials such as brochures, ads, flyers, and posters promote your program but also reflect on the University. Any materials directed to an outside audience should be prepared in collaboration with Marketing, Graphic Services, and Production Services.

University Name

Montclair State University’s full name (not "MSU") must appear on all University materials. The Montclair State University logo should be the most prominent logo on the item. Any mention of a college/school or institute is in addition to – not in place of – any reference to the University.