Marketing

An overall, integrated marketing plan begins by identifying an audience and the information they are to receive. If the audience for an event or academic program extends beyond the campus community and enhances the University’s prestige or attracts students, faculty, or donors, Marketing, Graphic Services, and Production Services must be consulted.

Priority is given to projects that are first vetted through a dean’s or vice president’s office. No internal charges are levied for these services, but out-of-pocket expenses, such as printing, postage, or media buying costs, are paid by the requesting department.

When developing a marketing plan, always keep in mind the target audience, message and available budget.