Material Design

Commercial and Promotional Uses of the University Marks

Montclair State University asserts ownership over its name, marks, slogans, and mascot. University marks cannot be used to imply or suggest endorsement of any product or service not provided by Montclair State.

Marketing materials such as brochures, ads, flyers, and posters promote your program but also reflect on the University. Any materials directed to an outside audience should be prepared in collaboration with Marketing, Graphic Services, and Production Services.

Design of Collateral Materials

A. Brochures

All academic program materials should follow University guidelines for both design and language. Materials should be cleared through the School or College’s Dean’s office before presenting them to Marketing/Graphic Services.

All materials should have the University’s full name, logo, full address, and Web address. Text should be fully prepared, with internal reviews and approvals completed, so that the layout process is efficient. Our designers use Macs and design software, so submissions should be as Microsoft Word files (vs. Publisher, etc.).

B. Posters/Flyers

If you are considering the use of posters for off-campus distribution (e.g., at other colleges, in the community), present the idea to your dean’s office first, then work with Marketing/Graphic Services on the design.

Any posters or event flyers, even for an internal audience, should include:

• Montclair State University name and address, Web address, and logo
• Event host
• Name of event
• Location of event
• Date and time of event
• Contact name, phone number, e-mail address for more information
• RSVP (and by when), if needed

Note: Any posters or event flyers put on bulletin boards throughout campus must first be approved by Student Development and Campus Life.

C. Program for Day of Event

If a department is hosting an event and wants to distribute a program on that day, be sure to include:

• Montclair State University name and address, Web address, and logo
• Event "host" (usually a department name)
• Name of event
• Location
• Date (including year) and time

D. University Address and Web Address

The University address and Web address should appear on all materials:

                  Montclair State University
                  1 Normal Avenue
                  Montclair, NJ 07043
                  montclair.edu

If you want to include a specific phone number, building, etc., it should go within the text as contact information. Please also note that the University’s address is “Montclair,” not “Upper Montclair.”

E. Writing Style

University publications use The Chicago Manual of Style as a resource for writing guidelines. Please see the News and Editorial section of this site for more information: http://www.montclair.edu/universitycommunications/editorial.

F. Advertising

Paid media advertising is an effective way of delivering a message to a large constituency. An undergraduate or graduate open house, or an all-campus festival to which the community is invited are two examples. Marketing will provide assistance in designing and placing an ad in the media that best targets your audience. All ads must be approved and placed by Marketing.