Media Relations Tools

• Press Release — This official communications tool provides the media with information about research, events and other important news involving Montclair State. The office distributes the releases electronically to media outlets and posts them on the University News System: Press Releases.
• Media Advisory — This is a shorter tool used primarily to promote events or projects that are time sensitive. They offer the media quick bulleted information (the who, what, when, where and why or background) designed to pique their interest and invite coverage.
• Expert Advisories — When a faculty member has special expertise about a breaking news story, the office may prepare an “expert advisory” that alerts reports. The advisory generally includes several quotes and a description o the faculty member’s background.
• Op-Ed Pieces — The office provides editing and placement assistance to faculty interested in writing opinion articles. (See: Guidelines for Writing OpEd Articles).
• Reporters looking for Montclair State experts on specific topics or areas of interest can contact them through the Communications office.
• Media Training — If you are called upon to speak to the media on behalf of a program, event or project, the media relations team is available to coach and offer tips on interviews. The media relations team can help you to develop clear message and delivery strategy for both on and off camera interviews.