# Advertising

- BA

- Major

 

 

  ![A student in an interactive classroom at Montclair State University](/sites/default/files/styles/660x400/public/2026-04/122122_8518_BA-Advertising-hero.jpg.7.1x.generic.jpg?h=4362216e&itok=oV9MubUB) 

  

    

 



Montclair’s Advertising program will show you how to create the campaigns that will have people talking and buying – and prepare you to thrive in one of the fastest-growing career fields in the world.

You’ll learn how to write and direct innovative campaigns for leading brands, companies and causes, sharpening your content production skills in our state-of-the-art facilities.

You’ll also learn what makes people tick and how they make buying decisions, and use this data to create messaging that makes them want to buy, donate or support.

But best of all, you’ll develop real campaigns for real clients through classroom work and co-curricular activities. So you’ll have a stacked portfolio to showcase on your first job interview, and be the candidate that can make an immediate impact from day one.

If you want to learn how to create the ads that drive the marketplace – and leave people talking – you’ve found your home in this program.

[See the curriculum](http://catalog.montclair.edu/programs/advertising-ba/).

 

- [Apply Now](https://apply.montclair.edu/portal/admissions)
- [Request Info](https://apply.montclair.edu/register/inquire)
 
 

 

   Program Format On Campus 

 Estimated Program Cost 

In-state tuition is just **$8,294** per semester. [Undergraduate Cost of Attendance](/admissions-aid/tuition-and-fees/undergraduate-student-costs)

 School or College  College of Communication and Media  Area of Study Business, Management & Analytics 

   

 

 

  

##  Experience Working with Real Clients

Looking for hands-on learning opportunities that can add to your portfolio and get you credits? Our STCM 431 Advertising Campaign Capstone Course puts you at the center of the action working with real clients.

 

 

 [Real Client Experience](http://catalog.montclair.edu/search/?search=STCM+431) 

 

 ![students presenting in front of a projection screen](/sites/default/files/styles/770x420/public/2026-04/122122_8011_BA-Advertising-promo.jpg.4.1x.generic.jpg?h=f7d9296c&itok=g_wbpb2M) 

 

   

 



  ![two students presenting in class](/sites/default/files/styles/1120x1120/public/2026-04/122122_8339_BA-Advertising-cb1.jpg.3.1x.generic.jpg?h=9e499333&itok=nLl4Q9sf) 

 

 

 

###  What You’ll Study

Our Advertising program’s not like the rest. Here’s a look at what you’ll learn in this brand-new degree track:

**Multimedia Production**: Learn how to create the multimedia content that will drive your campaigns in our state-of-the-art production facilities

**Brand Storytelling**: Learn how to tell a brand’s complete story, and how to create the messaging that will drive its narrative.

**Social Media Analytics**: You’ll learn how to analyze social media data to determine how your campaigns are performing and how to adjust.

**Client and Campaign Management**: Take a campaign from beginning to end, and keep your clients happy from start to finish.

 

 



 

 

   

 



##  Don’t Take Our Word For It – Hear From a Recent Communications Graduate

 

 

 

> The College of Communication and Media is filled with some of the most knowledgeable professors, and you’ll have access to state-of-the-art technology right away.

 

 Stevie Vallellanes

  

 

  ![hawk icon](/themes/custom/montclair/assets/img/hawk.svg) 

  

 



##  Featured Faculty

 

 

   ![](/sites/default/files/styles/260x260/public/profile-photos/20180829bondbenton_0.jpg?h=11ba5f48&itok=_TJjwsVk) 

### [Bond Benton](/faculty-staff/bond-benton)

- Professor
 
 

 

 

 

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##  Related Programs

 

 

 

 

- [Social Media and Public Relations](/academics/programs/ba-social-media-and-public-relations)
    
    
    - BA
 
  

 

 

   

 



##  Questions? We're Here to Help.

If you have any general questions regarding the application process and requirements, please contact Undergraduate Admissions.



 

 

 

 

[Undergraduate Admissions Office](/offices-departments-centers/undergraduate-admissions-office)

 Whether you’re looking to begin an application, have questions about transferring to Montclair or trying to check your application status, the Office of Undergraduate Admissions is pleased to help you in any way we can.

 

 

- <msuadm@montclair.edu>
- Telephone    [973-655-4444](tel:973-655-4444)
- Address    Susan A. Cole Hall, Suite 100
 
 

 

 

[College of Communication and Media](/academics/schools-colleges/college-communication-and-media)

Montclair's College of Communications and Media is a robust community of creative artists, communicators and scholars offering students dynamic fields of study including advertising, animation, sports communication, and social media and public relations.

 

 

- Address    Morehead Hall, Suite 104
 
 

 

  

 

 

 

 

##  Request Information

See where a Montclair education can take you, with personalized details about programs, admissions, financial aid and campus life.

 

 

 [Request Information](/request-info) 

 

 

###  Visit and Connect

Tour campus, attend an information session and experience the people, places and possibilities that make Montclair distinctive.

 

 

- [Explore Visit Opportunities](/admissions-aid/visit-and-tour)
 
 

###  Apply to Montclair

Ready to become a Red Hawk? Find your application, review requirements and take the next step toward your future.

 

 

- [Apply Now](/apply-montclair-state-university)