photo of a Business student.

Sports, Events and Tourism Marketing

Are you a sports enthusiast with a talent for salesmanship? Do you want a career that combines a passion for special events with a love of travel? Learn to recognize potential marketing and travel-related opportunities that correspond to special events. Sporting events are a lucrative, global business; the tourism industry is an increasingly important part of this phenomenon. Marketing brings them both together in a symbiotic relationship that helps people create memories that will last a lifetime.

Career Opportunities

Undergraduate Programs

BS in Business Administration, Sports, Events and Tourism Marketing Concentration

Take classes from a variety of disciplines with our SETM concentration, which combines a theoretical foundation in coursework with practical application to prepare you for a career in the field of sports, events and tourism marketing.

Apply NowView Catalog