{"id":6571,"date":"2025-09-19T10:00:28","date_gmt":"2025-09-19T14:00:28","guid":{"rendered":"https:\/\/www.montclair.edu\/academics\/?post_type=program-page&#038;p=6571"},"modified":"2025-12-10T16:21:20","modified_gmt":"2025-12-10T21:21:20","slug":"ba-advertising","status":"publish","type":"program-page","link":"https:\/\/www.montclair.edu\/academics\/programs\/ba-advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"<div class='program-hero'><div class='top-part'><img decoding=\"async\" class=\"mlt-responsive-background\" data-original-image=\"\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg.0.1x.generic.jpg\"\/><div class='content-area'><h1 id=\"content-start\">Advertising<\/h1><p class=\"program-info\"><a href=\"\/academics\/program-finder\/?degree_type=ba\">BA<\/a> &bull; <a href=\"\/academics\/program-finder\/?program_type=major\">Major<\/a><\/p><div class='image-holder'><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/122122_8518_BA-Advertising-hero.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/122122_8518_BA-Advertising-hero.jpg.0.1x.generic.jpg\" alt=\"A student in an interactive classroom at Montclair State University\"\/><\/div><\/div><\/div><div class='bottom-part'><div class='wrapper'><div class='content-area'>\n<p>Montclair\u2019s Advertising program will show you how to create the campaigns that will have people talking and buying \u2013 and prepare you to thrive in one of the fastest-growing career fields in the world.<\/p>\n<p>You\u2019ll learn how to write and direct innovative campaigns for leading brands, companies and causes, sharpening your content production skills in our state-of-the-art facilities.<\/p>\n<p>You\u2019ll also learn what makes people tick and how they make buying decisions, and use this data to create messaging that makes them want to buy, donate or support.<\/p>\n<p>But best of all, you\u2019ll develop real campaigns for real clients through classroom work and co-curricular activities. So you\u2019ll have a stacked portfolio to showcase on your first job interview, and be the candidate that can make an immediate impact from day one.<\/p>\n<p>If you want to learn how to create the ads that drive the marketplace \u2013 and leave people talking \u2013 you\u2019ve found your home in this program. <a href=\"http:\/\/catalog.montclair.edu\/programs\/advertising-ba\/\">See the curriculum<\/a>.<\/p>\n<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/apply.montclair.edu\/portal\/admissions\">Apply Now<\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/apply.montclair.edu\/register\/inquire\">Request Info<\/a><\/span><\/p>\n<\/div><aside><p><strong>Program Format<\/strong><br \/><a href=\"\/academics\/program-finder\/?modality=in-person\">In-person<\/a><\/p><p><strong>College or School<\/strong><br \/><a href=\"\/academics\/program-finder\/?college=ccom\">College of Communication and Media<\/a><\/p><p><strong>Area of Study<\/strong><br \/><a href=\"\/academics\/program-finder\/?area_of_study=business-mathematics-and-technology\">Business, Mathematics and Technology<\/a><\/p><p><strong>Cost Information<\/strong><br \/>In-state tuition is just <strong>$7,839<\/strong> per semester. <a href=\"https:\/\/www.montclair.edu\/tuition-and-fees\/undergraduate-costs\/\">Undergraduate Cost of Attendance<\/a><\/p><p><span class='prpl-button full-width'><a href=\"https:\/\/www.montclair.edu\/admissions\/visit-us\/\">Visit Us<\/a><\/span><\/p><\/aside><\/div><\/div><\/div><br \/>\n<div class=\"prpl-band lt-gray image-right\"><div class=\"image-wrapper\"><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/122122_8011_BA-Advertising-promo.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/122122_8011_BA-Advertising-promo.jpg.0.1x.generic.jpg\" alt=\"Communications students presenting in front of a projection screen\"\/><\/div><div class=\"text-content\">\n<h2>Experience Working with Real Clients<\/h2>\n<p>Looking for hands-on learning opportunities that can add to your portfolio and get you credits? Our STCM 431 Advertising Campaign Capstone Course puts you at the center of the action working with real clients.<\/p>\n<p><span class=\"prpl-button\"><a href=\"http:\/\/catalog.montclair.edu\/search\/?search=STCM+431\">Real Client Experience<\/a><\/span><br \/>\n<\/p><\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\"><br \/>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\">\n<figure class=\"responsive-image-holder wp-caption alignnone\"><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/122122_8339_BA-Advertising-cb1.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/122122_8339_BA-Advertising-cb1.jpg.0.1x.generic.jpg\" alt=\"student presenting in class\"\/><\/figure>\n<\/div><div class=\"prpl-column one-half\">\n<h2>What You\u2019ll Study<\/h2>\n<p>Our Advertising program\u2019s not like the rest. Here\u2019s a look at what you\u2019ll learn in this brand-new degree track:<\/p>\n<p><strong>Multimedia Production<\/strong>: Learn how to create the multimedia content that will drive your campaigns in our state-of-the-art production facilities<\/p>\n<p><strong>Brand Storytelling<\/strong>: Learn how to tell a brand\u2019s complete story, and how to create the messaging that will drive its narrative.<\/p>\n<p><strong>Social Media Analytics<\/strong>: You\u2019ll learn how to analyze social media data to determine how your campaigns are performing and how to adjust.<\/p>\n<p><strong>Client and Campaign Management<\/strong>: Take a campaign from beginning to end, and keep your clients happy from start to finish.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\">\n<h2>Don\u2019t Take Our Word For It \u2013 Hear From a Recent Communications Graduate<\/h2>\n<p><div class='program-testimonial no-image'><div class='content-panel'>\n<blockquote><p>&#8220;The College of Communication and Media is filled with some of the most knowledgeable professors, and you\u2019ll have access to state-of-the-art technology right away. Professors also have connections across every industry, and truly prepare their students for life after graduation.&#8221;<\/p><\/blockquote>\n<p><strong>Stevie Vallellanes<\/strong><\/p>\n<\/div><\/div><\/p>\n<\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\">\n<h2>Featured Faculty<\/h2>\n<p class='a11y-label'><!-- fetch new: 131.69 ms --><!-- decode:  0.03 ms --><!-- output:  0.02 ms --><\/p><ul class=\"profile-grid\"><li><div class=\"card\"><div class=\"profile-photo\"><img decoding=\"async\" class=\"mlt-responsive-background\" alt=\"Bond Benton profile photo\" data-original-image=\"\/profilepages\/media\/9832\/user\/20180829bondbenton.jpg\" src=\"\/responsive-media\/cache\/profilepages\/media\/9832\/user\/20180829bondbenton.jpg.0.1x.generic.jpg\" \/><\/div><div class=\"profile-text\"><span class=\"name\"><a href=\"http:\/\/www.montclair.edu\/~bentonb\">Bond Benton<\/a><\/span><span class=\"title\">Professor<\/span><span class=\"email\"><a href=\"mailto:bentonb@montclair.edu\">bentonb@montclair.edu<\/a><\/span><\/div><\/div><\/li><\/ul><br \/>\n<\/div><\/div>\n<div class=\"prpl-band lt-gray no-margin\"><div class=\"text-content\">\n<div class=\"prpl-row\"><div class=\"prpl-column two-fifths\">\n<h2>Related Programs<\/h2>\n<p>Not sure if Advertising is right for you? Check out our Social Media and Public Relations program, which offers similar hands-on learning experiences.<\/p>\n<\/div><div class=\"prpl-column three-fifths\">\n<p><div class=\"related-program-container\"><ul><li><a href=\"https:\/\/www.montclair.edu\/academics\/programs\/ba-social-media-and-public-relations\/\" class=\"name\">Social Media and Public Relations<\/a><span class=\"program-info\"><span class=\"program-info\">BA &bull; Major<\/span><\/span><\/li><\/ul><\/div><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<div class=\"program-contact-band\"><div class=\"background-container\"><img decoding=\"async\" class=\"mlt-responsive-background\" data-original-image=\"\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg.0.1x.generic.jpg\"\/><\/div><div class=\"content-container\">\n<h2>Questions? We&#8217;re Here to Help.<\/h2>\n<p>If you have any general questions regarding the application process and requirements, please contact Undergraduate Admissions.<\/p>\n<p><div class=\"contact-card-holder\"><div class=\"contact-card\"><div class=\"narrative\"><p class=\"name\"><a href=\"https:\/\/www.montclair.edu\/admissions\/\">Office of Undergraduate Admissions<\/a><\/p>The office of Undergraduate Admissions will guide you every step of the way on your journey from learning about the University and its offerings, to applying for a program through to acceptance and enrollment.<\/div><div class=\"details\"><ul class=\"contact-list\"><li><svg title=\"envelope icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 64l512 0 0 80L256 320 0 144 0 64zM0 448L0 182.8 237.9 346.4 256 358.8l18.1-12.5L512 182.8 512 448 0 448z\"><\/path><\/svg><a href=\"mailto:msuadm@montclair.edu\">msuadm@montclair.edu<\/a><\/li><li><svg title=\"phone icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M164.9 24.6c-7.7-18.6-28-28.5-47.4-23.2l-88 24C12.1 30.2 0 46 0 64C0 311.4 200.6 512 448 512c18 0 33.8-12.1 38.6-29.5l24-88c5.3-19.4-4.6-39.7-23.2-47.4l-96-40c-16.3-6.8-35.2-2.1-46.3 11.6L304.7 368C234.3 334.7 177.3 277.7 144 207.3L193.3 167c13.7-11.2 18.4-30 11.6-46.3l-40-96z\"><\/path><\/svg><a href=\"tel:973-655-4444\">973-655-4444<\/a><\/li><li><svg title=\"map icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M215.7 499.2C267 435 384 279.4 384 192C384 86 298 0 192 0S0 86 0 192c0 87.4 117 243 168.3 307.2c12.3 15.3 35.1 15.3 47.4 0zM192 128a64 64 0 1 1 0 128 64 64 0 1 1 0-128z\"><\/path><\/svg>Susan A. Cole Hall, Suite 100<\/li><\/ul><\/div><\/div><div class=\"contact-card\"><div class=\"narrative\"><p class=\"name\"><a href=\"https:\/\/www.montclair.edu\/college-of-communication-and-media\/\">Communication and Media<\/a><\/p>Montclair's College of Communications and Media is a robust community of creative artists, communicators and scholars offering students dynamic fields of study including advertising, animation, sports communication, and social media and public relations. <\/div><div class=\"details\"><ul class=\"contact-list\"><li><svg title=\"phone icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M164.9 24.6c-7.7-18.6-28-28.5-47.4-23.2l-88 24C12.1 30.2 0 46 0 64C0 311.4 200.6 512 448 512c18 0 33.8-12.1 38.6-29.5l24-88c5.3-19.4-4.6-39.7-23.2-47.4l-96-40c-16.3-6.8-35.2-2.1-46.3 11.6L304.7 368C234.3 334.7 177.3 277.7 144 207.3L193.3 167c13.7-11.2 18.4-30 11.6-46.3l-40-96z\"><\/path><\/svg><a href=\"tel:973-655-5214\">973-655-5214<\/a><\/li><li><svg title=\"map icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M215.7 499.2C267 435 384 279.4 384 192C384 86 298 0 192 0S0 86 0 192c0 87.4 117 243 168.3 307.2c12.3 15.3 35.1 15.3 47.4 0zM192 128a64 64 0 1 1 0 128 64 64 0 1 1 0-128z\"><\/path><\/svg>Morehead Hall 103<\/li><\/ul><\/div><\/div><\/div><\/p>\n<\/div><\/div>\n<div class=\"prpl-band no-margin next-steps\">\n\t<div class=\"text-content\">\n\t\t<div class=\"prpl-row\">\n\t\t\t<div class=\"prpl-column one-half\">\n\t\t\t\t<div class=\"next-steps-left\">\n\t\t\t\t\t<h2>Next Steps<\/h2>\n\t\t\t\t\t<p>Wherever you learn\u2014on campus or online\u2014Montclair State University offers the programs, community and support to help you reach your goals. Take the next step today.<\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/apply-to-montclair-state\/\" class=\"program-sock\">Apply Now<\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/request-information\/\" class=\"program-sock\">Request Information<\/a><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"prpl-column one-half\">\n\t\t\t\t<div class=\"next-steps-right\">\n\t\t\t\t\t<h3>Learn on Campus<\/h3>\n\t\t\t\t\t<p>Immersive classes, vibrant campus life and hands-on experiences that put you at the center of it all. <\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/academics\/program-finder\/?modality[]=in-person\" class=\"program-sock\">Explore Majors &amp; Minors <\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/red-hawk-life\/\" class=\"program-sock\">The Campus Experience<\/a><\/span><\/p>\n\t\t\t\t\t<h3>Learn Online<\/h3>\n\t\t\t\t\t<p>Montclair Online offers the same nationally recognized faculty, engaging coursework and supportive community as our on-campus classes - designed to fit your life. With multiple start dates each year, you can begin when the time is right for you.<\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/academics\/program-finder\/?modality[]=online\" class=\"program-sock\">Explore Majors &amp; Minors<\/a><\/span><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/online\/\" class=\"program-sock\">The Online Experience<\/a><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Montclair State&#8217;s Advertising major helps you develop the skills to write, create, and direct inspiring and innovative messaging for companies and causes.<\/p>\n","protected":false},"featured_media":6576,"template":"","degree_type":[14],"program_type":[29],"modality":[7],"college":[43],"area_of_study":[39],"program_level":[40],"class_list":["post-6571","program-page","type-program-page","status-publish","has-post-thumbnail","hentry","degree_type-ba","program_type-major","modality-in-person","college-ccom","area_of_study-business-mathematics-and-technology","program_level-undergraduate"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/6571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page"}],"about":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/types\/program-page"}],"version-history":[{"count":13,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/6571\/revisions"}],"predecessor-version":[{"id":8793,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/6571\/revisions\/8793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/media\/6576"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/media?parent=6571"}],"wp:term":[{"taxonomy":"degree_type","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/degree_type?post=6571"},{"taxonomy":"program_type","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program_type?post=6571"},{"taxonomy":"modality","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/modality?post=6571"},{"taxonomy":"college","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/college?post=6571"},{"taxonomy":"area_of_study","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/area_of_study?post=6571"},{"taxonomy":"program_level","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program_level?post=6571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}