{"id":6813,"date":"2025-09-19T16:51:20","date_gmt":"2025-09-19T20:51:20","guid":{"rendered":"https:\/\/www.montclair.edu\/academics\/?post_type=program-page&#038;p=6813"},"modified":"2025-12-10T16:17:03","modified_gmt":"2025-12-10T21:17:03","slug":"ba-social-media-and-public-relations","status":"publish","type":"program-page","link":"https:\/\/www.montclair.edu\/academics\/programs\/ba-social-media-and-public-relations\/","title":{"rendered":"Social Media and Public Relations"},"content":{"rendered":"<div class='program-hero'><div class='top-part'><img decoding=\"async\" class=\"mlt-responsive-background\" data-original-image=\"\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg.0.1x.generic.jpg\"\/><div class='content-area'><h1 id=\"content-start\">Social Media and Public Relations<\/h1><p class=\"program-info\"><a href=\"\/academics\/program-finder\/?degree_type=ba\">BA<\/a> &bull; <a href=\"\/academics\/program-finder\/?program_type=major\">Major<\/a><\/p><div class='image-holder'><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/042216_8732_BA-Social-Media-PR-hero.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/042216_8732_BA-Social-Media-PR-hero.jpg.0.1x.generic.jpg\" alt=\"A student asks a question during a press conference at Montclair State University\"\/><\/div><\/div><\/div><div class='bottom-part'><div class='wrapper'><div class='content-area'>\n<p>Montclair\u2019s Social Media and Public Relations program will prepare you to create unique and engaging content to connect with you with the right audience at the right place at the right time in today\u2019s rapidly changing digital world. Using our digital studio and our other world-class production equipment and facilities, you\u2019ll learn how to create content and design campaigns that make an impact across TikTok, Instagram and other other platforms.<\/p>\n<p>You\u2019ll build strong skills in storytelling and campaign strategy while learning how to analyze social media trends and handle crisis communication. As you progress, you\u2019ll have the chance to focus on the aspects of social media and public relations that inspire you most, whether that\u2019s crafting influencer campaigns, producing multimedia content, or exploring digital trends that help tell compelling stories.<\/p>\n<p>With hands-on training in the state-of-the-art Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication, you\u2019ll learn directly from faculty who conduct cutting-edge research and bring real-world experience to the classroom. This prepares you to confidently enter a fast-growing, ever-changing field.<\/p>\n<p>If you\u2019re ready to master the art of modern communication and become a storyteller who makes a difference, this program is for you. <a href=\"http:\/\/catalog.montclair.edu\/programs\/social-media-and-public-relations-ba\/\">See the curriculum<\/a>.<\/p>\n<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/apply.montclair.edu\/portal\/admissions\">Apply Now<\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/apply.montclair.edu\/register\/inquire\">Request Info<\/a><\/span><\/p>\n<\/div><aside><p><strong>Program Format<\/strong><br \/><a href=\"\/academics\/program-finder\/?modality=in-person\">In-person<\/a><\/p><p><strong>College or School<\/strong><br \/><a href=\"\/academics\/program-finder\/?college=ccom\">College of Communication and Media<\/a><\/p><p><strong>Area of Study<\/strong><br \/><a href=\"\/academics\/program-finder\/?area_of_study=arts-culture-design\">Arts, Culture and Design<\/a><\/p><p><strong>Cost Information<\/strong><br \/>In-state tuition is just <strong>$7,839<\/strong> per semester. <a href=\"https:\/\/www.montclair.edu\/tuition-and-fees\/undergraduate-costs\/\">Undergraduate Cost of Attendance<\/a><\/p><p><span class='prpl-button full-width'><a href=\"https:\/\/www.montclair.edu\/admissions\/visit-us\/\">Visit Us<\/a><\/span><\/p><\/aside><\/div><\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\">\n<h2>Careers in Public Relations<\/h2>\n<p>The <a rel=\"noopener\" href=\"https:\/\/www.bls.gov\/ooh\/media-and-communication\/public-relations-specialists.htm\" target=\"_blank\">Bureau of Labor Statistics<\/a> predicts a 10% increase in public relations jobs over the next five years.<\/p>\n<p>Here\u2019s just a few of the roles you\u2019ll be ready to take on when you graduate from our Social Media and Public Relations program.<\/p>\n<div class=\"link-list triple\">\n<ul>\n<li>Social Media Managers<\/li>\n<li>Bloggers\/Influencers<\/li>\n<li>Event Planners<\/li>\n<li>Reputation\/Crisis Management<\/li>\n<li>Brand Management<\/li>\n<li>Content Creators<\/li>\n<li>Publicists<\/li>\n<li>Media Relations<\/li>\n<li>Community Relations<\/li>\n<li>Strategic Communication Managers<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<div class=\"prpl-band lt-gray no-margin\"><div class=\"text-content\">\n<h2>Check Out Our Student Agency<\/h2>\n<p>Looking for hands-on learning opportunities that can add to your portfolio and get you credits? Our on-campus agency, <a rel=\"noopener\" href=\"https:\/\/hawkcomms.com\/\" target=\"_blank\">Hawk Communications<\/a>, is run entirely by students \u2013 and puts you at the center of the action working with real clients.<\/p>\n<\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\">\n<h2>What Sets Us Apart<\/h2>\n<h3>World-Class Internships<\/h3>\n<p>Being 12 miles from the media capital of the world certainly has its advantages.<br \/>\nOur internship program is second to none, and will help give you hands-on learning opportunities at the highest levels of the industry.<br \/>\nHere\u2019s a few of the organizations offering internships to our social media and public relations students:<\/p>\n<div class=\"link-list triple\">\n<ul>\n<li>CNBC<\/li>\n<li>Food Network<\/li>\n<li>HBO<\/li>\n<li>Jaguar<\/li>\n<li>National Basketball Association<\/li>\n<li>NBC Universal<\/li>\n<li>NY Jets<\/li>\n<li>Sirius\/XM Satellite Radio<\/li>\n<li>The Yes Network<\/li>\n<li>NJ Devils<\/li>\n<li>Robert Wood Johnson Foundation<\/li>\n<li>Pepsi<\/li>\n<li>Prudential Financial<\/li>\n<li>Johnson &amp; Johnson<\/li>\n<li>Bobbi Brown Cosmetics<\/li>\n<\/ul>\n<\/div>\n<p>Montclair\u2019s Social Media and Public Relations program stands out from the pack.<\/p>\n<h3>Our PRSSA Chapter is Thriving<\/h3>\n<p>Our Public Relations Student Society of America chapter has received national recognition in the Bateman Case Study Competition, including a <a href=\"https:\/\/www.montclair.edu\/college-of-communication-and-media\/2024\/05\/02\/montclair-scm-student-team-finishes-second-in-national-case-study-competition\/\">runner-up finish in 2024<\/a> and an Honorable Mention in 2025.<\/p>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\">\n<figure class=\"responsive-image-holder wp-caption alignnone\"><img decoding=\"async\" class=\"mlt-responsive-image\" data-original-image=\"\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/071922_4758_BA-Social-Media-cb3.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/071922_4758_BA-Social-Media-cb3.jpg.0.1x.generic.jpg\" alt=\"two students working together looking at a laptop\"\/><\/figure>\n<\/div><div class=\"prpl-column one-half\">\n<h3>Access Social Media Data for Exciting Research Projects<\/h3>\n<p>From Twitter hate speech to more lighthearted topics such as the polarizing but fun pumpkin spice \u201ccontroversy\u201d, faculty and students collaborate on exciting social media data analytics projects.<\/p>\n<\/div><\/div>\n<div class=\"prpl-row\"><div class=\"prpl-column one-half\">\n<h3>Where Our Graduates are Working<\/h3>\n<p>If you graduate from our program, you won\u2019t just get a \u201cjob\u201d \u2013 you\u2019ll have the chance to work for one of the biggest brands or PR agencies in the world. Here\u2019s just a few of the big-time companies that are employing our graduates right now.<\/p>\n<\/div><div class=\"prpl-column one-half\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.montclair.edu\/academics\/wp-content\/uploads\/sites\/9\/2025\/09\/Social-Media-Alumni-Company-Logos-copy.jpg\" alt=\"collage of logos of companies including Panasonic, Walt Disney, Ogilvy and more\" width=\"935\" height=\"532\" \/><\/p>\n<\/div><\/div><br \/>\n<\/div><\/div>\n<div class=\"prpl-band no-margin\"><div class=\"text-content\">\n<h2>Featured Faculty<\/h2>\n<p class='a11y-label'><!-- fetch new: 26.36 ms --><!-- decode:  0.02 ms --><!-- output:  0.02 ms --><\/p><ul class=\"profile-grid\"><li><div class=\"card\"><div class=\"profile-photo\"><img decoding=\"async\" class=\"mlt-responsive-background\" alt=\"Bond Benton profile photo\" data-original-image=\"\/profilepages\/media\/9832\/user\/20180829bondbenton.jpg\" src=\"\/responsive-media\/cache\/profilepages\/media\/9832\/user\/20180829bondbenton.jpg.0.1x.generic.jpg\" \/><\/div><div class=\"profile-text\"><span class=\"name\"><a href=\"http:\/\/www.montclair.edu\/~bentonb\">Bond Benton<\/a><\/span><span class=\"title\">Professor<\/span><span class=\"email\"><a href=\"mailto:bentonb@montclair.edu\">bentonb@montclair.edu<\/a><\/span><\/div><\/div><\/li><\/ul><br \/>\n<\/div><\/div>\n<div class=\"prpl-band lt-gray no-margin\"><div class=\"text-content\">\n<div class=\"prpl-row\"><div class=\"prpl-column two-fifths\">\n<h2>Related Programs<\/h2>\n<p>Want to apply what you\u2019ll learn in this program to the world of sports? Check out our Sports Communication program to pursue careers in the sports media industry.<\/p>\n<\/div><div class=\"prpl-column three-fifths\">\n<p><div class=\"related-program-container\"><ul><li><a href=\"https:\/\/www.montclair.edu\/academics\/programs\/ba-sports-communication\/\" class=\"name\">Sports Communication<\/a><span class=\"program-info\"><span class=\"program-info\">BA &bull; Major<\/span><\/span><\/li><\/ul><\/div><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<div class=\"program-contact-band\"><div class=\"background-container\"><img decoding=\"async\" class=\"mlt-responsive-background\" data-original-image=\"\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg\" src=\"\/responsive-media\/cache\/academics\/wp-content\/plugins\/msu-program-finder\/2025-08-07_mosaic-background-high-res.jpg.0.1x.generic.jpg\"\/><\/div><div class=\"content-container\">\n<h2>Questions? We&#8217;re Here to Help.<\/h2>\n<p>If you have any general questions regarding the application process and requirements, please contact Undergraduate Admissions.<\/p>\n<p><div class=\"contact-card-holder\"><div class=\"contact-card\"><div class=\"narrative\"><p class=\"name\"><a href=\"https:\/\/www.montclair.edu\/admissions\/\">Office of Undergraduate Admissions<\/a><\/p>The office of Undergraduate Admissions will guide you every step of the way on your journey from learning about the University and its offerings, to applying for a program through to acceptance and enrollment.<\/div><div class=\"details\"><ul class=\"contact-list\"><li><svg title=\"envelope icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M0 64l512 0 0 80L256 320 0 144 0 64zM0 448L0 182.8 237.9 346.4 256 358.8l18.1-12.5L512 182.8 512 448 0 448z\"><\/path><\/svg><a href=\"mailto:msuadm@montclair.edu\">msuadm@montclair.edu<\/a><\/li><li><svg title=\"phone icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M164.9 24.6c-7.7-18.6-28-28.5-47.4-23.2l-88 24C12.1 30.2 0 46 0 64C0 311.4 200.6 512 448 512c18 0 33.8-12.1 38.6-29.5l24-88c5.3-19.4-4.6-39.7-23.2-47.4l-96-40c-16.3-6.8-35.2-2.1-46.3 11.6L304.7 368C234.3 334.7 177.3 277.7 144 207.3L193.3 167c13.7-11.2 18.4-30 11.6-46.3l-40-96z\"><\/path><\/svg><a href=\"tel:973-655-4444\">973-655-4444<\/a><\/li><li><svg title=\"map icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M215.7 499.2C267 435 384 279.4 384 192C384 86 298 0 192 0S0 86 0 192c0 87.4 117 243 168.3 307.2c12.3 15.3 35.1 15.3 47.4 0zM192 128a64 64 0 1 1 0 128 64 64 0 1 1 0-128z\"><\/path><\/svg>Susan A. Cole Hall, Suite 100<\/li><\/ul><\/div><\/div><\/div><\/p>\n<\/div><\/div>\n<div class=\"prpl-band no-margin next-steps\">\n\t<div class=\"text-content\">\n\t\t<div class=\"prpl-row\">\n\t\t\t<div class=\"prpl-column one-half\">\n\t\t\t\t<div class=\"next-steps-left\">\n\t\t\t\t\t<h2>Next Steps<\/h2>\n\t\t\t\t\t<p>Wherever you learn\u2014on campus or online\u2014Montclair State University offers the programs, community and support to help you reach your goals. Take the next step today.<\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/apply-to-montclair-state\/\" class=\"program-sock\">Apply Now<\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/request-information\/\" class=\"program-sock\">Request Information<\/a><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"prpl-column one-half\">\n\t\t\t\t<div class=\"next-steps-right\">\n\t\t\t\t\t<h3>Learn on Campus<\/h3>\n\t\t\t\t\t<p>Immersive classes, vibrant campus life and hands-on experiences that put you at the center of it all. <\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/academics\/program-finder\/?modality[]=in-person\" class=\"program-sock\">Explore Majors &amp; Minors <\/a><\/span><span class=\"prpl-button ghost-red\"><a href=\"https:\/\/www.montclair.edu\/red-hawk-life\/\" class=\"program-sock\">The Campus Experience<\/a><\/span><\/p>\n\t\t\t\t\t<h3>Learn Online<\/h3>\n\t\t\t\t\t<p>Montclair Online offers the same nationally recognized faculty, engaging coursework and supportive community as our on-campus classes - designed to fit your life. With multiple start dates each year, you can begin when the time is right for you.<\/p>\n\t\t\t\t\t<p class=\"prpl-button-row\"><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/academics\/program-finder\/?modality[]=online\" class=\"program-sock\">Explore Majors &amp; Minors<\/a><\/span><span class=\"prpl-button\"><a href=\"https:\/\/www.montclair.edu\/online\/\" class=\"program-sock\">The Online Experience<\/a><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In Montclair&#8217;s Social Media and Public Relations program, you\u2019ll learn how to create campaigns that make an impact across TikTok, Instagram and other platforms.<\/p>\n","protected":false},"featured_media":6815,"template":"","degree_type":[14],"program_type":[29],"modality":[7],"college":[43],"area_of_study":[48],"program_level":[40],"class_list":["post-6813","program-page","type-program-page","status-publish","has-post-thumbnail","hentry","degree_type-ba","program_type-major","modality-in-person","college-ccom","area_of_study-arts-culture-design","program_level-undergraduate"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/6813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page"}],"about":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/types\/program-page"}],"version-history":[{"count":11,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/6813\/revisions"}],"predecessor-version":[{"id":8791,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program-page\/6813\/revisions\/8791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/media\/6815"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/media?parent=6813"}],"wp:term":[{"taxonomy":"degree_type","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/degree_type?post=6813"},{"taxonomy":"program_type","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program_type?post=6813"},{"taxonomy":"modality","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/modality?post=6813"},{"taxonomy":"college","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/college?post=6813"},{"taxonomy":"area_of_study","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/area_of_study?post=6813"},{"taxonomy":"program_level","embeddable":true,"href":"https:\/\/www.montclair.edu\/academics\/wp-json\/wp\/v2\/program_level?post=6813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}