{"id":2272,"date":"2023-03-30T12:44:12","date_gmt":"2023-03-30T16:44:12","guid":{"rendered":"https:\/\/www.montclair.edu\/business\/?p=2272"},"modified":"2023-03-30T12:44:12","modified_gmt":"2023-03-30T16:44:12","slug":"the-social-media-industry-where-is-it-heading","status":"publish","type":"post","link":"https:\/\/www.montclair.edu\/business\/2023\/03\/30\/the-social-media-industry-where-is-it-heading\/","title":{"rendered":"The Social Media Industry: Where is it heading?"},"content":{"rendered":"<p style=\"font-weight: 400\">Feliciano School of Business professors Yanli Zhang, Will Nguyen, Gabriel Jung, and Isabelle Yi Ren from the Management department recently had their article\u00a0<a href=\"http:\/\/click.email.emeraldinsight.com\/?qs=034627446e66ad2d3355bbfd38f92c2a50764afc12e1d6cd71ac88456593fd3e55a31e09c0e51bd2406ab48bf2c245b764b31bfd43ad196e\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/click.email.emeraldinsight.com\/?qs%3D034627446e66ad2d3355bbfd38f92c2a50764afc12e1d6cd71ac88456593fd3e55a31e09c0e51bd2406ab48bf2c245b764b31bfd43ad196e&amp;source=gmail&amp;ust=1680274121221000&amp;usg=AOvVaw1StSVeJ_evKS2ZpnEar6a-\"><em>The social media industry: where is it heading?<\/em><\/a> published in the <em>Journal of Business Strategy<\/em>.<\/p>\n<p style=\"font-weight: 400\"><strong>\u00a0<\/strong>Using publicly available data and reports, the paper analyzed the current challenges and new trends influencing the major social media platforms.<\/p>\n<p style=\"font-weight: 400\"><strong>\u00a0<\/strong>\u201cThis study identified five major trends in the current social media industry: 1) content is king, and that content is moving to visual; 2) artificial intelligence is key to competitive advantage; 3) network effects still matter, but business model innovation can overcome that barrier; 4) the need to broaden revenue sources; and 5) the strive for the everything app. In this changing environment, social media companies need to adapt and innovate their business models proactively to stay ahead.\u201d<\/p>\n<p style=\"font-weight: 400\">In addition to outlining current challenges, the paper determines industry-wide trends that may impact across all social media platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feliciano School of Business professors Yanli Zhang, Will Nguyen, Gabriel Jung, and Isabelle Yi Ren from the Management department recently had their article\u00a0The social media industry: where is it heading? published in the Journal of Business Strategy. \u00a0Using publicly available data and reports, the paper analyzed the current challenges and new trends influencing the major [&hellip;]<\/p>\n","protected":false},"author":359,"featured_media":2273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-2272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feliciano-school-of-business","category-management"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/users\/359"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/comments?post=2272"}],"version-history":[{"count":1,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2272\/revisions"}],"predecessor-version":[{"id":2274,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2272\/revisions\/2274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/media\/2273"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/media?parent=2272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/categories?post=2272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/tags?post=2272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}