TikTok has emerged as one of the most powerful forces in modern marketing, and Nina Russo\u2019s job is to harness that power for Calvin Klein, one of the world\u2019s leading fashion brands. She
\nworks with TikTok creators from around the globe to highlight Calvin Klein\u2019s distinctive styles and fashions.<\/p>\n
According to Nina, \u201cTikTok fans won\u2019t watch traditional \u2018commercials\u2019, but are looking for creator content, behind-the-scenes lives of celebrities, or the special details of Calvin Klein fashions.\u201d<\/p>\n
The TikTok audience for fashion has been growing rapidly, and Nina notes \u201cit\u2019s great to see fans discover and interact with our TikTok content. It makes months of planning worth it!\u201d<\/p>\n
Before joining Calvin Klein, Nina was a social media marketer at Paramount, where she helped develop social media marketing for media properties as diverse as SpongeBob, Paw Patrol and Yellowstone.<\/p>\n
Nina graduated from the Feliciano School of Business in 2018 with a concentration in Marketing. While she cites the importance of learning the \u201cpillars\u201d of business and marketing at Feliciano, she also observed that learning to work as part of a team was critical, since collaboration is very much \u201ca real world\u201d skill that needs developing. Nina also encourages current Feliciano marketing students to get experience by connecting with local businesses.<\/p>\n
\u201cAnyone can be a social media manager or digital marketer. Internships, and overall experiences, are key to convincing your future employers that you have the skills to voice their brand. If you don\u2019t know where to start, ask a local business to create content and post for them.\u201d<\/p>\n
Nina also observes that user-generated content has transformed marketing, and for major fashion brands like Calvin Klein, the traditional \u201cmedia plan\u201d needs to adjust to a dynamic market of creators, brands and followers. The crossroads of those forces is where Nina Russo spends her days.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTok has emerged as one of the most powerful forces in modern marketing, and Nina Russo\u2019s job is to harness that power for Calvin Klein, one of the world\u2019s leading fashion brands. She works with TikTok creators from around the globe to highlight Calvin Klein\u2019s distinctive styles and fashions. According to Nina, \u201cTikTok fans won\u2019t […]<\/p>\n","protected":false},"author":359,"featured_media":2642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,10],"tags":[],"class_list":["post-2641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-friends","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/users\/359"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/comments?post=2641"}],"version-history":[{"count":2,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2641\/revisions"}],"predecessor-version":[{"id":2644,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/posts\/2641\/revisions\/2644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/media\/2642"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/media?parent=2641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/categories?post=2641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montclair.edu\/business\/wp-json\/wp\/v2\/tags?post=2641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}