Demystifying Domain Names: Using Them as a Marketing, Business and IP Tool
Dream of seeing your startup’s name in the lights of the Internet? What would it cost to become a registrar of a domain (say, Citibank purchasing .bank)? How do you navigate and demystify the world of domain names? Has your company’s domain name ever been held hostage for a large sum of money? Join us Jan. 27 for a lively and engaging discussion on how to use domain names as a marketing, business and intellectual property tool.
The Internet Corporation for Assigned Names and Numbers (ICANN) has recently expanded the available generic top-level domains (gTLD), which are the letters immediately following the final dot in an Internet address. This is the largest-ever expansion of the domain name system (DNS), and the goal is to enhance competition, innovation and consumer choice as entities can apply to operate a top-level domain registry. In essence, each operator becomes the custodian of a piece of the Internet’s core infrastructure (i.e., owning every website with .bank, in the example above).
How does this impact your startup or business? How can you protect your brand or trademark when there will be so many new top-level domains? Find out at this event!
David Postolski, IP attorney at Gearhart Law, will deliver a short address to set the scene, then moderate a panel of experts in this area.
Jennifer Shaheen, president, The Technology Therapy Group
Demi Wang, director, U.S. Liaison Office at NTD Patent & Trademark Agency Limited
Maranda Woody, manager of Internet Domain Names Marketing, Afilias
Event is co-sponsored with Montclair State's Residence Life.
6:00-6:45 p.m. Networking with pizza
6:45-7:00 p.m. Welcome and 1-minute pitches from the audience
7:00-8:30 p.m. Postolski presentation and panelists discussion, with audience Q&A
Join the conversation on Twitter and Instagram: #MSUmeetup and @FelicianoCenter
David Postolski is a registered patent attorney and intellectual property attorney at Gearhart Law. He specializes in assisting inventors, creators, startups, entrepreneurs, early-stage companies and emerging companies with their U.S and international intellectual property strategy, protection, enforcement and monetization. David remains very involved in the creation of New York State's first federally approved patent pro bono program in conjunction with Volunteer Lawyers for the Arts. David is a frequent speaker and author on intellectual property issues surrounding reward and equity crowd funding. Twitter: @DavidPostolski
Jennifer Shaheen is president of The Technology Therapy Group, a full-service marketing agency that specializes in making effective multi-channel marketing possible for the independent jeweler. A dual focus on proven marketing techniques with today’s most effective technology is ideal for small-business owners who are ready to take their business to the next level. You may have seen Jennifer on her recent appearance on MSNBC’s Your Business. A popular speaker and presenter, Jennifer is also an accomplished author. She is a regular contributing author, writing on social media marketing, website structure and smart marketing for Bank of America’s Small Business Community, Smart CEO, Small Biz Trends and more. Jennifer is also the author of Social Media Strategies for Tradeshow Success, a guide for business owners who want to get better results from participating in tradeshows and industry events. A talented educator, Jennifer teaches several classes at Social Media Academy, including Facebook, Google +, and visual marketing platforms including Vine, Pinterest, and Instagram. She’s been named a Top 100 Small Business Influencer three times, and is passionate about mentoring aspiring entrepreneurs. Twitter: @TechTherapist
Demi Wang has been director - U.S. Liaison Office at NTD Patent & Trademark Agency Limited since 2011. Previously she was marketing and strategy consultant for seven years and a trademark attorney for four years at the firm. Her practice area is trademark counseling in China, and firm management leader. Demi has an LL.B. degree in intellectual property law from Renmin University of China and a bachelor's in international trade from Xi'an Jiaotong University.
Maranda Woody is the manager, Internet Domain Names Marketing at Afilias, the world’s second-largest Internet domain name registry with more than 20 million names under management, and an award-winning Internet technology innovator. Maranda joined Afilias in 2008 and has since been the marketing execution lead, managing all of Afilias’ corporate, channel and consumer marketing initiatives. In 2014 she oversaw the successful launches of eight new top-level domains including .ORGANIC and .PINK. Prior to Afilias, Maranda has worked in various B2B marketing and communications capacities and has extensive experience in the technology industry. Maranda holds a Bachelor of Science degree in Marketing from the Pennsylvania State University.
Parking & Directions: