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SCM Special Projects Presents: Branding of Sports.

March 24, 2016, 10:00 am - 11:15 am
Location Yogi Berra Museum
SponsorSchool of Communication and Media, College of the ArtsMore Information InSchool of Communication and Media
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The latest in SCM's series of panels on sports media, which is produced in cooperation with the Yogi Berra Museum and Learning Center, will take a look at the high-powered branding of sports. Panelists include Matthew Futterman, Senior Special Writer, Sports, for the Wall Street Journal, Jessica Slenker, Director of Marketing and Partnerships for the New York Giants, and Pat Capra, President of Lunar Sports Group. Panel moderated by Marc Rosenweig, Associate Professor of Television & D