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First & Ten on the Twenty: Is It Football, Business, or Life?

April 21, 2016, 2:30 pm - 4:30 pm
Location Feliciano School of Business - 140
More Information InFeliciano School of Business
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The book’s concept was derived from the following simple concept, one has to go through the thirty yard line before one get to the forty and then the forty yard line until one gets to the fifty yard line before a touchdown is scored. The same is true in business and in life. All are built on incrementalism. Realizing this was not the only comparison of business and life to football the book’s concept was born. In the book Mr. Smith covers such as topics as Attitude, Preparation, The Fumble, The Person in The Skybox, Creating Fans and much more. The book is schedule for an April 2016 release with a book signing at Montclair State University which will be sponsored by the accounting firm SaxBST. All are welcome to attend.

Mr. Smith’s first book was entitled I Pledge Allegiance. The book was a novelization of the plight of the homeless veterans in the United States of America. At the time the book was written there were in excess of 150,000 veterans homeless in the USA. Over the past few years the number has slowly come down, it is still too high as the number homeless veterans remains between 75,000 -90,000. The book sold around the world as Mr. Smith received a telephone call from Europe describing the issues of veteran’s families that exist in Europe there as well.

I Pledge Allegiance led to an invitation by Community Hope to sit on their Board of Directors. He is currently the secretary of the board as well a member of tis finance and executive committees.

Community Hope is the largest not-for-profit in the State of New Jersey addressing the homeless veteran crisis by both housing former homeless veterans as well assisting many other veterans and their families from becoming homeless. Community Hope also assists with the housing of persons with mental illness. An organization that has just recently celebrated its thirtieth anniversary. More information on Community Hope can be found at

Mr. Smith has provided several key note address on the topic of the homeless veterans and has sat in on numerous book clubs who have read the novel.

Mr.  Smith’s second book was entitled Navigating the Lending Maze. The book pertains to how to obtain business finance for small businesses, based upon what he has his experienced funding companies while owning Royce Joseph Capital LLC. The book upon its release led to Mr. Smith being invited to be part of AM970’s inaugural business lecture series.   

Mr. Smith is an entrepreneur by nature having owned several businesses. He currently owns a financial firm Royce Joseph Capital LLC in which he founded in 2008. The business is named after his grandfather and father. The company packages and places loans for a diversified client base. Royce Joseph Capital has recently aligned itself with TGP Securities an international broker-dealer increasing the firms reach into the merger and acquisition markets as well increasing their ability to raise capital for growing companies. Mr. Smith has a degree in business  from Montclair State University.

Mr. Smith currently studies trumpet under a former member of the Asbury Jukes makes furniture and as a wedding gift to his wife, he co-wrote with a long standing friend her own wedding song.

He resides in Northern New Jersey with his wife Nanci, has four daughters and two grandchildren.

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