The SCM PR Series presents: The Changing World of Public Relations
Join us for a lively discussion with entrepreneur Marie Audier D'Alessandris about the evolving contemporary practice of PR in a digital and networked world. D'Alessandris has 20 years marketing experience in the Beauty and Fashion industry. Marie has developed a multi-cultural expertise in brand management, business development, and has a proven track record of breakthrough product launches, brand replatforming and international growth. Marie speaks four languages and has worked in Europe, South America and the US. In her last role, Marie was the Senior Vice President, Global & North America Marketing for Coach, Inc. overseeing brand marketing campaigns globally to bring the brand transformation to life in retail stores, department stores and e-commerce. Prior to Coach, Marie held various positions in marketing for L’Oréal in France and in the US, for mass market and luxury brands such as Garnier, Maybelline, Kiehl’s and Lancôme. She is now an entrepreneur, board member and advises CEOs.