University Calendar
The SCM Colloquium Series presents: How Brands Score With The National Hockey League
Join us for a conversation with Josh Cohen, Senior Manager, Partnership Marketing at National Hockey League.
Cohen is a veteran sports business professional, with close to 10 years of experience developing and executing multi-channel strategic marketing partnerships between brands and sports properties. Focused on maximizing client investment and driving KPIs (Key Performance Indicators), he shares managerial responsibilities for the NHL’s technology partnerships including Apple, SAP and Hulu, in addition to MillerCoors, Enterprise and LVCVA. Beyond his five plus years at the NHL, Josh has a breadth of industry experience including roles with the New York Mets, Iona College, and Velocity Sports & Entertainment. He graduated with a MS in Sports Business from New York University’s School of Professional Studies in 2011, and represented the program’s Alumni Board from 2016-2018.