Communication Studies Major (B.A.) - Undergraduate - 2015 University Catalog

The skills of a savvy communicator are vital to every organization and brand in managing problems and buildings relationships and networks. This program cultivates dynamic leaders who can drive communication programs, collaboration, and innovative problem solving in corporate, government and non-profit organizations. The program is designed with great flexibility so that you can pursue your own interests and focus on such areas as health, culture and diversity, and democracy. The program resides in the School of Communication and Media

 A minimum of 120 semester hours of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA. However, more than 120 semester hours may be required depending upon the major field of study. In addition to the major requirement outlined below, all university students must fulfill the set of General Education requirements applicable to their degree.

 


COMMUNICATION STUDIES MAJOR

Complete 48 semester hours including the following 2 requirement(s):

  1. CORE REQUIREMENTS

    Complete the following 2 requirement(s):

    1. Core Courses

      Complete 4 courses for 12 semester hours:

      CMDA 110 Introduction to Communication and Media Arts (3 hours lecture) 3
      CMDA 210 Theorizing Communication and Media Arts (3 hours lecture) 3
      CMDA 220 Writing for the Media (3 hours lecture) 3
      CMDA 320 Transmedia Projects (3 hours lecture) 3
    2. Colloquium Series

      Complete the following course a minimum of 8 times: CMDA 490. There is no credit associated with this course.

      CMDA 490 Colloquium Series 0
  2. MAJOR ELECTIVE CLUSTERS

    Complete at least 12 hours of 300 level courses and 6 hours of 400 level courses.

    1. COMPETENCIES

      Complete at least 12 semester hours from the following:

      CMST 102 Voice and Speech Improvement (3 hours lecture) 3
      CMST 202 Listening (3 hours lecture) 3
      CMST 222 Public Speaking (3 hours lecture) 3
      CMST 233 Public Relations Writing (3 hours lecture) 3
      CMST 275 Building Bridges through Dialogue (3 hours lecture) 3
      CMST 280 Investigative Research Methods (3 hours seminar) 3
      CMST 337 Specialized Writing in Public Relations (3 hours lecture) 3
      CMST 342 Argumentation and Debate (3 hours lecture) 3
      CMST 355 Visual Communication (3 hours lecture) 3
      CMST 362 Nonverbal Communication (3 hours lecture) 3
      CMST 373 Collaborative Problem Solving (3 hours lecture) 3
      CMST 402 Speaking in Varied Contexts (3 hours lecture) 3
      CMST 410 Career Management (3 hours lecture) 3
      CMST 460 Planning and Implementing Health Campaigns (3 hours lecture) 3
      CMST 470 Organizational Consulting (3 hours lecture) 3
      FILM 201 Digital Filmmaking I (1 hour lecture, 3 hours lab) 3
      JOUR 180 Media Tech Toolkit (1 hour lecture, 1 hour lab) 2
      TVDM 205 Fundamentals of TV and Digital Media (3 hours seminar) 3
    2. CONTEXTS

      Complete at least 12 semester hours from the following:

      CMDA 360 Communication and Media Coop Ed 4-16
      CMDA 440 Independent Study 1-3
      CMST 130 Public Relations Principles (3 hours lecture) 3
      CMST 160 Introduction to Health Communication (3 hours lecture) 3
      CMST 170 Organizational Communication (3 hours lecture) 3
      CMST 246 Interpersonal Communication I (3 hours lecture) 3
      CMST 260 Health Communication Theory (3 hours lecture) 3
      CMST 270 Organizational and Group Leadership (3 hours lecture) 3
      CMST 302 Interpersonal Communication II (3 hours lecture) 3
      CMST 322 Intercultural Communication (3 hours lecture) 3
      CMST 325 Media Criticism (3 hours lecture) 3
      CMST 335 Globalization, Communication and Media (3 hours lecture) 3
      CMST 360 Emerging Technologies in Health Communication (3 hours lecture) 3
      CMST 363 Health Communication in Interpersonal Contexts (3 hours lecture) 3
      CMST 365 Health Communication and the Arts (3 hours lecture) 3
      CMST 377 Mediated Organizations (3 hours lecture) 3
      CMST 379 Community-Based Organizing (3 hours lecture) 3
      CMST 425 Seminar in Mediated Communication (3 hours seminar) 3
      CMST 475 Seminar in Organizational Communication (3 hours seminar) 3
    3. CULTURE

      Complete at least 12 semester hours from the following:

      CMST 200 Going Viral (3 hours lecture) 3
      CMST 205 Race, Ethnicity and Media (3 hours lecture) 3
      CMST 225 New Media and Participatory Culture (3 hours lecture) 3
      CMST 235 Youth Culture and The Popular (3 hours lecture) 3
      CMST 242 Speaking Culturally (3 hours lecture) 3
      CMST 245 Communication, Media and Gender (3 hours lecture) 3
      CMST 263 Health and Mass Media (3 hours lecture) 3
      CMST 273 Democracy and Communication (3 hours lecture) 3
      CMST 345 Critical Television Studies (3 hours lecture) 3
      CMST 370 Managing Diversity and Conflict (3 hours lecture) 3
      CMST 375 Organizational Change (3 hours lecture) 3
      CMST 405 Persuation and Transmedia Campaigns (3 hours lecture) 3
      CMST 415 Production Culture (3 hours lecture) 3
      CMST 435 Communication and Media Arts Activity (1 hours lecture) 1-3
      FILM 255 Film Story Analysis (3 hours lecture) 3
      FILM 280 Film Art: Historical and Contemporary (3 hours lecture) 3
      TVDM 221 Developing the Documentary (3 hours lecture) 3
      TVDM 349 Ethics of Mass Communication (3 hours lecture) 3

Course Descriptions:

CMDA110: Introduction to Communication and Media Arts (3 hours lecture)

This course examines the crucial role media play in contemporary society and surveys the technological, social, cultural, economic, and political impact of communication codes, media, and their convergence. Topics include the histories of varied media (print, electronic, digital), media narratives and genres, the interplay between media products/industries and identity, and the evolving significance of emerging technologies. Previous course SPCM 172 effective through Spring 2012. 3 sh.

CMDA210: Theorizing Communication and Media Arts (3 hours lecture)

This course introduces major theoretical perspectives and debates in the interdisciplinary fields of communication and media and provides key concepts used in the criticism of different types of media and texts. Theoretical approaches include political economy, semiotics, visual aesthetics, psychoanalysis, effects and reception, feminism, cultural studies, Marxism, and postmodernism which are then applied to a wide range of texts and structures (radio, film, television, music, advertising, news, the Internet, etc). Previous course SPCM 201 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media majors only.

CMDA220: Writing for the Media (3 hours lecture)

This course covers the basic principles of writing for print, electronic, and on line media and provides hands-on writing experience. Students develop an understanding of industry standards of writing by communication and media professionals. They also build their skills in creating a variety of media texts, including news packages, documentary and fiction programs, press releases, speeches, Web pages and blogs, public service announcements and advertisements. Previous course BDCS 140 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110 may be taken as a prerequisite or corequisite; School of Communication and Media majors only.

CMDA320: Transmedia Projects (3 hours lecture)

The course offers students a supervised transmedia project experience. Students develop skills in concept development, research, fieldwork, collaboration, production planning, execution, and management as they work on client-based (corporate, governmental, non-profit) or cause-related projects across varied technological platforms. The course requires substantial work outside of class time. 3 sh.

Prerequisites: CMDA 210 and CMDA 220.

CMDA360: Communication and Media Coop Ed

Advanced students complete a supervised employment experience, outside the classroom, that complements their program of study in the fields of communication and media. The experience provides students the opportunity to define their career objectives and enhance professional skills and expertise. An MSU faculty member evaluates student progress and awards credit. Students may not exceed 16 credits through enrollment in multiple co-op courses. Previous course CMDA 460 effective through Winter 2014. 4 - 16 sh.

Prerequisites: FILM 260 or TVDM 253 or CMST 280 and School of Communication and Media approval.

CMDA440: Independent Study

Opportunity to obtain credit for independent research projects; students must obtain approval from the division coordinator before registration period for the semester of the independent study; generally not for production projects. May be repeated once for a maximum of 6.0 credits. Previous courses ARFM 450, BDCS 403 and SPCM 403 effective through Spring 2012. 1 - 3 sh.

Prerequisites: CMDA 320 and departmental approval.

CMDA490: Colloquium Series

Students are required to register for and attend the colloquium series each semester. The series provides a forum for students, faculty, and invited guests to share their work and address relevant current issues in news, public policy, government, etc. Meetings take place once a month each semester. 0 sh.

Prerequisites: Open only to Majors/Minors in the School of Communication & Media Arts.

CMST102: Voice and Speech Improvement (3 hours lecture)

Theory and practice in the improvement of individual voice and speech patterns and elimination of faults. Previous course SPCM 103 effective through Spring 2012. 3 sh.

Prerequisites: Restricted to majors within School of Communication and Media Studies.

CMST130: Public Relations Principles (3 hours lecture)

This course introduces students to the fundamental theories and practices in the field of public relations. Students will learn about the public relations function within organizations, its impact on publics, and its function in society. Topics of this course involve the evolution of the field, the range of roles and responsibilities that public relations practitioners assume in a variety of settings, and the significant issues and trends that have shaped the practice. The course will also address the ethics of public relations practice and how values shape an organization's ability to build successful relationships with its publics. Previous course SPCM 222 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media majors only.

CMST160: Introduction to Health Communication (3 hours lecture)

This course is designed to familiarize you with the prominent theories, issues, and topics in the field of health communication. This course will expose you to diverse health communication perspectives as they relate to a range of health communication topics, including illness and health, historical and contemporary issues, patient and provider experiences, cultural differences in health, public awareness/prevention/intervention campaigns, and the role of media and relationships in health communication. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media majors only.

CMST170: Organizational Communication (3 hours lecture)

This introduces students to the field of organizational communication by surveying fundamental topics and theories pertaining to organizations' structures (relational ordering) and processes. Topics include comparative structural approaches; system, cultural, and critical perspectives for understanding relationships and networks; assimilation of new members; organizational change; cultural diversity; technology and media; and globalization. Previous course SPCM 274 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media majors only.

CMST200: Going Viral (3 hours lecture)

In this course we will explore media concepts and theories and contemporary viral phenomena. We will investigate the evolution of different media and the impact of emerging media on society. Our focus will be on the contemporary scene of technological innovations and how social media are transforming the way we do business, politics, entertainment and activism. The degree to which emerging media present challenges, opportunities, or both is a fundamental question that will guide our dialogue. You will also have the opportunity to use digital media technologies throughout the course and plan, design and create new media content for your projects. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST202: Listening (3 hours lecture)

The development of critical, discriminative, appreciative and empathic listening skills; emphasis on listening theory/concept exploration, listening skill building, and experiential learning through theory application. Previous course SPCM 230 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST205: Race, Ethnicity and Media (3 hours lecture)

The course provides an in-depth examination of mass media theories and social effects on a national and global level, with particular attention to the representation of race and ethnicity. Through case studies, research, screenings, and class discussions students develop analytic tools they can use in their role as proactive consumers and potential creators of media products that serve a diverse range of communities. Previous course SPCM 304 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST222: Public Speaking (3 hours lecture)

Preparing and delivering effective, informative, and persuasive speeches; emphasis in outlining, verbal clarity, and effective oral communication in public presentations. Previous course SPCM 234 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST225: New Media and Participatory Culture (3 hours lecture)

This course focuses on new media technologies, their relationship with society, and the issues they present, both practical and theoretical, for participation in contemporary culture. This course looks at broad concepts - e.g., mediation, cultural power, representation, and social geography - as they relate to specific objects of inquiry like blogs, mobile devices, technocultures, and virtual reality. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST233: Public Relations Writing (3 hours lecture)

The purpose of this course is to teach students to write with skill, accuracy and clarity, using the tactical communication tools employed by public relations professionals. Students will learn to tailor their writing to the needs of particular media outlets and audiences. Different forms of public relations writing include news releases, feature stories, press releases, fact sheets, media lists, speeches, company backgrounders, media kits, letters, memoranda, company histories, advertising and advertorials, commentary (such as letters to the editor or opinion pieces), newsletters, websites, and brochures. Previous course SPCM 322 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110 and CMST 130.

CMST235: Youth Culture and The Popular (3 hours lecture)

This course explores youth culture and its relation to popular culture. Through an introduction to subcultural theory, this course examines different youth cultures in order to provide students with a space to study the unique role young people play as consumers and producers of media. Emphasis will be placed on the social, economic and political implications associated with these groups and the cultural agents that comprise them. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST242: Speaking Culturally (3 hours lecture)

This course explores how language, speech, and culture are interconnected. Students are introduced to basic theoretical approaches to the study of language and communication and have the opportunity to investigate diverse cultural contexts through case studies and research. Previous course SPCM 242 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST245: Communication, Media and Gender (3 hours lecture)

This course offers a critical examination of how communication processes of socialization and media forms produce and circulate shared knowledge, representations, and expectations about gender. Various contemporary relational contexts and media artifacts are used to explore the social construction of gendered identities and power relations and the implications for professional, political, and cultural participation. Previous course SPCM 290 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST246: Interpersonal Communication I (3 hours lecture)

Basic theory of interpersonal communication and its practical applications in friendships and intimate relationships; personal communication patterns as they affect self perception and other perception; emphasis on the effect this process has on our interactions with others; strategies are offered as a means of change, growth and potential in effective interpersonal communication. Previous course SPCM 271 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 110; School of Communication and Media (SCMD) majors only.

CMST260: Health Communication Theory (3 hours lecture)

This course examines the dominant health models, communication theories, and psychosocial concepts that have been applied to the understanding of individual and societal health. In particular, this course will address how these theories/models serve as a foundation for explaining why various forms of communication serve to influence and shape our health perceptions and behaviors. 3 sh.

Prerequisites: CMDA 110 and CMST 160.

CMST263: Health and Mass Media (3 hours lecture)

This course examines the prevalence and nature of mass media messages concerning health. In particular, this course examines the various ways in which health issues are portrayed through entertainment, news media, and advertising. Students will learn about the frequency and nature of health messages in different media formats and the effects these messages have on viewers. 3 sh.

Prerequisites: CMDA 210.

CMST270: Organizational and Group Leadership (3 hours lecture)

This course addresses theories and techniques of leadership in organizations and groups. Recognizing that organizations increasingly require leadership for innovation and change (rather than just management for productivity and efficiency), the course prepares students to enact leadership that is not merely about overseeing and delegating, but is more concerned with empowering members as engaged and effective stakeholders. Topics include comparative conceptions of leadership; techniques for fostering cohesion and motivation; guiding organizations through change; and meeting facilitation in various organizational contexts. Previous course SPCM 374 effective through Spring 2012. 3 sh.

Prerequisites: Major in School of Communication and Media and CMDA 110; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.

CMST273: Democracy and Communication (3 hours lecture)

This course explores conceptual and practical issues of communication in democratic bodies of various sizes and functions, spanning small groups, organizations, and societies. Topics include shared leadership; dialogue; deliberation; cultural pluralism; representational mechanisms; political partisanship and campaigns; lobbying; public policymaking; and journalism. 3 sh.

Prerequisites: Major in School of Communication and Media and CMDA 110; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.

CMST275: Building Bridges through Dialogue (3 hours lecture)

This course provides conceptual bases and practical strategies for recognizing, understanding, and bridging chasms that exist in our interpersonal, cultural, organizational, and civic relationships. Coursework culminates in a hands-on project in which class members devise and implement a public event or program that promotes "bridge-building" communication among people with seemingly incommensurate beliefs, values, and identities. 3 sh.

Prerequisites: Major in School of Communication and Media and CMDA 110; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.

CMST280: Investigative Research Methods (3 hours seminar)

The course provides a survey of investigative methods employed in the fields of communication and media. Students are guided through the research design process and develop critical skills in understanding and evaluating media own projects and practice research methods most appropriate for professionals (interviewing, ethnographic work, focus group and survey research, textual and visual analysis). Previous course CMDA 310 effective through Spring 2014. 3 sh.

Prerequisites: CMDA 210.

CMST302: Interpersonal Communication II (3 hours lecture)

Current literature in the field of interpersonal communication and the relationship of the theory to communication effectiveness. Study of conflict management and interpersonal communication competence. Previous course SPCM 272 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 210 and CMST 246.

CMST322: Intercultural Communication (3 hours lecture)

Survey of cultural approaches to communication, including theory and methodology. Will examine the underlying principles and concepts of communication within individuals and across cultures to better understand effective human communication. Previous course SPCM 250 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 210.

CMST325: Media Criticism (3 hours lecture)

This course builds on concepts introduced in The Communication and Media Arts (CMDA 210) in order to provide students with an opportunity to become better versed in the dominant theories and methods of different schools of media criticism. Throughout the semester, students will apply these paradigms to conduct in-depth analyses of a range of media artifacts and institutions. 3 sh.

Prerequisites: CMDA 210 or CMST 215.

CMST335: Globalization, Communication and Media (3 hours lecture)

The course provides an overview of contemporary issues in global communication and media. Students explore emerging communication and information technologies and how they transform cultural identities and communities, global circuits of images and ideologies, and the global flows of politics, advertising, news and entertainment. 3 sh.

Prerequisites: CMDA 210.

CMST337: Specialized Writing in Public Relations (3 hours lecture)

The course intends to help students develop the essential skills on how to write for online media and audiences who exhibit considerable differences from traditional media outlets and audiences. Students learn how to segment online audiences, how to address these different sectors, and how to tailor messages to their varying needs. 3 sh.

Prerequisites: CMDA 220 and CMST 233.

CMST342: Argumentation and Debate (3 hours lecture)

Principles of argumentation; characteristics of propositions, definitions of terms, logical organization, evidence, research and oral reason, structure of debates; practice in argumentation and debate of current significant issues. Previous course SPCM 342 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 210.

CMST345: Critical Television Studies (3 hours lecture)

This course studies television from a range of perspectives in order to assess the medium's importance as a technology and cultural form. Students will consider television through topical examinations of its genres, audiences, industries, infrastructure, and social impact. In the process, students will explore television's shifting institutions and the technological innovations reshaping how viewers interact with television. Previous course SPCM 334 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 210.

CMST355: Visual Communication (3 hours lecture)

A course designed for students to experience the area of visual communication through computer desktop publishing. Students are responsible for designing, editing, and producing various printed material. Previous course SPCM 413 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 220.

CMST360: Emerging Technologies in Health Communication (3 hours lecture)

This course examines the ways in which new media technology is used to discuss and improve one's health. Students will learn the dominant theories and models used to explain how and why users access health information online, how new media is used to facilitate communication among patients and doctors, the value of virtual support networks, and the way in which new media platforms contributes to increased health literacy. 3 sh.

Prerequisites: CMDA 220 and CMST 263.

CMST362: Nonverbal Communication (3 hours lecture)

Introduces nonverbal communication theory to promote a better awareness of its dynamics and influence in the communication process; an awareness of how people reveal and define themselves; a development of skills for encoding and decoding nonverbally ; creating slide shows. Previous course SPCM 375 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 210.

CMST363: Health Communication in Interpersonal Contexts (3 hours lecture)

This course aims to develop an awareness and understanding of the association between interpersonal communication and health. Students will work on developing the ability to interpret and discuss some of the existing research/scholarship focusing on aspects of interpersonal communication, relationships, and health. Finally, it will examine ways of investigating health issues in specific interpersonal contexts. This includes patient-physician interaction and supportive communication. 3 sh.

Prerequisites: CMDA 210 and CMST 260.

CMST365: Health Communication and the Arts (3 hours lecture)

This course examines the application of the arts (music, painting, installations, dance, theatre, etc.) to communication strategies aimed at meeting specific outcomes in health care, public health campaigns, and public awareness of health issues. Topics include: the use of artistic expression by communities characterized by medical conditions, the relevance of the arts in health care institutions, and the adaptation of the arts to therapeutic strategies. 3 sh.

Prerequisites: CMDA 210 and CMST 263.

CMST370: Managing Diversity and Conflict (3 hours lecture)

This course explores the concept of difference within organizations and groups, on both cultural and interpersonal levels. As organizations experience forces of globalization and democratization, they must forge new ways of managing and, further, celebrating diverse perspectives and ideas. Topics include historical dimensions of cultural identity and diversity; comparative approaches to Affirmative Action and multiculturalism; cultural and structural power in organizations and groups; and theories and techniques for managing intercultural and interpersonal conflict 3 sh.

Prerequisites: CMST 170 and CMDA 210.

CMST373: Collaborative Problem Solving (3 hours lecture)

This course explores theories and techniques that bolster team-based creativity and decision making. As contemporary organizations increasingly move from individualized, top-down problem-solving processes to team-managed approaches, they require new communication competencies in order to innovate. Such competencies include the convening of stakeholders; shared leadership; integrative fact-finding; tactics for creativity; deliberative discussion; consensus-building; and collaborative report preparation/presentation 3 sh.

Prerequisites: CMDA 210 and CMDA 220.

CMST375: Organizational Change (3 hours lecture)

This course addresses the inevitability of change in the contemporary organizational landscape, and introduces strategies for managing challenges and opportunities that are endemic to change. Topics include assimilation; organizational learning; training and development; management of emotions; organizational culture; organizational identity; and the construction of missions and strategic plans. 3 sh.

Prerequisites: CMST 170 and CMDA 210.

CMST377: Mediated Organizations (3 hours lecture)

New communication technologies are ubiquitous in organizational life, with functions ranging from mere supplementation of organizational processes to the enabling of organizations that exist primarily or solely through digitally mediated interaction. This course explores various media that may be used in conventional and so-called "virtual" organizations, spanning synchronous and asynchronous modes of communication. Special attention is devoted to techniques for facilitating mediated meetings. 3 sh.

Prerequisites: CMDA 210.

CMST379: Community-Based Organizing (3 hours lecture)

This course explores historical and socio-political facets of community-based organizing, and prepares students with communication competencies that are particular to non-profit organizational endeavors. Conceptual learning is advanced through a hands-on service-learning experience in a regional non-profit organization. Partnerships with regional non-profit organizations are facilitated by service-learning staff of the Research Academy for University Learning. 3 sh.

Prerequisites: Major in School of Communication and Media and CMST 170 and CMDA 220; OR Minor in Leadership Development Through Civic Engagement and PSYC 120 or PSYC 294.

CMST402: Speaking in Varied Contexts (3 hours lecture)

This course explores the demands of speaking in a number of contexts such as professional, political, social, commercial, educational, and mediated. Through readings and case studies, students can explore their particular interests and develop coaching and workshop materials for future professional use. Previous course SPCM 442 effective through Spring 2012. 3 sh.

Prerequisites: CMST 342.

CMST405: Persuation and Transmedia Campaigns (3 hours lecture)

The course explores theories of persuasion and propaganda and provides targeted study of the design of various campaigns (political, health, advertising, cause-related) and hands-on training for successful campaign execution. Previous course SPCM 438 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 320.

CMST410: Career Management (3 hours lecture)

The course prepares students to develop effective strategies for negotiating the challenges of professional life. It focuses on the preparation for the job search, the e-portfolio, interview strategies, and professional networking, as well as on the phases of the career trajectory in varied communication and media fields. Previous course CMDA 410 effective through Spring 2014. 3 sh.

Prerequisites: CMDA 320.

CMST415: Production Culture (3 hours lecture)

This course explores the cultural practices and belief systems of production workers in the media industry. It examines "above-the-line" labor, such as producers and directors, as well as "below-the-line" labor, such as gaffers and grips, in order to assess the role these communities' interpretive frameworks and self-analysis play in the production of media. To do this, students will consider industrial reflexivity and critical practice using integrated cultural-industrial analysis. 3 sh.

Prerequisites: CMDA 320.

CMST425: Seminar in Mediated Communication (3 hours seminar)

This advanced seminar explores emerging communication technologies and their social, cultural, and political implications. The course examines the history and evolution of communication technologies and how they transform our identity, homes, workplaces, communities, and playspaces. Emphasis is placed on current issues and case studies drawn from the world of business, government, and entertainment. Previous course SPCM 404 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 320.

CMST435: Communication and Media Arts Activity (1 hours lecture)

Supervised communication and media arts activity focused on specific topics of relevance. May be repeated without limit. Previous course SPCM 435 effective through Spring 2012. 1 - 3 sh.

Prerequisites: CMDA 320.

CMST460: Planning and Implementing Health Campaigns (3 hours lecture)

This course prepares students to lead the planning, implementation, and refinement of communication campaigns that affect individual-level behavior change and community-wide action while addressing public health issues. Throughout the semester, students practice the various stages of a health communication campaign based on real world conditions. They draw from health behavior theories; formative and outcome research, and expert opinion. 3 sh.

Prerequisites: CMDA 320 and CMST 263.

CMST470: Organizational Consulting (3 hours lecture)

This course explores techniques for auditing organizational communication environments. In doing so, it connects theories, empirical research methods, and hands-on application. Students conduct fieldwork by using surveys interviews and other' techniques to assess an organization's communication, recognize problems, and propose remedies through professional reports. Partnerships with regional non-profit organizations are facilitated by service-learning staff of the Research Academy for University Learning. Previous course SPCM 384 effective through Spring 2012. 3 sh.

Prerequisites: CMST 280 and CMST 373.

CMST475: Seminar in Organizational Communication (3 hours seminar)

Exploration of advanced topics pertaining to communication in organizational contexts. Particular emphasis is placed on current issues in professional and civic organizations. Subject changes from year to year. Topics include intra-organizational diversity and conflict management, democratic approaches and processes, and leadership. Previous course SPCM 474 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 310 and CMST 370 or CMST 373.

FILM201: Digital Filmmaking I (1 hour lecture, 3 hours lab)

Basic elements of digital film production will be explored from script, camera, lighting, sound, and post -production. Students will work in groups and individually on narrative and experimental filmed exercises in order to explore the power of-the visual moving picture. Previous course ARFV 220 effective through Spring 2012. 3 sh.

Prerequisites: ENWR 105 or HONP 100.

FILM255: Film Story Analysis (3 hours lecture)

This course is designed to explore and deepen the understanding of story structure though the analysis of successful films. Students will learn how essential information is relayed through visual means, how dramatic momentum is built with cause and effect, and what makes a character credible and complex. Students will end the term with an ability to critically examine a film via its screenplay and apply that knowledge to their own work. 3 sh.

Prerequisites: ENFL 208.

FILM280: Film Art: Historical and Contemporary (3 hours lecture)

The development of the motion picture as an art form from its earliest stages to the present; the technical, social, economic, cultural, and esthetic factors taught as a comparative study to approaches in contemporary cinema. Previous course ARFM 280 effective through Spring 2012. 3 sh.

Prerequisites: ENWR 105 or HONP 100.

JOUR180: Media Tech Toolkit (1 hour lecture, 1 hour lab)

This entry level, two credit hour course will give students extensive hands-on experience in how to operate a camera, handle a microphone, and manage a Web site, skills on which they will build for many of their upper level courses. Through lectures, writing and field experience students will develop a strong understanding of how to use both still and video cameras, how to edit photos, video, and audio, and how to manage a web site. This course includes instruction in the use of social media and an overview of the ways new technologies are transforming communication industries. 2 sh.

TVDM205: Fundamentals of TV and Digital Media (3 hours seminar)

A hands-on introduction to technical aspects of basic studio and field equipment. Open to students in SCMA. Previous course TVDM 105 effective through Spring 2014. 3 sh.

Prerequisites: CMDA 220.

TVDM221: Developing the Documentary (3 hours lecture)

Students will be introduced to the impact of technological advances on the history and evolution of the documentary art form. Emphasis on how to research and develop long form documentaries for a variety of outlets (PBS, HBO, MTV, National Geographic, ESPN, and theatrical). Students will be asked to develop an idea of their choice from the initial research stage to the development of funding proposals, budget, and innovative outreach campaign. 3 sh.

Prerequisites: CMDA 110.

TVDM349: Ethics of Mass Communication (3 hours lecture)

A survey and analysis of major legal and ethical issues in broadcasting and mass communication. Previous course BDCS 395 effective through Spring 2012. 3 sh.

Prerequisites: CMDA 220.