HLTH 476

HLTH 476: Social Marketing
3.0 SH

Social Marketing examines the application of traditional marketing techniques to develop population-based health promotion and disease prevention programs. This audience-centered approach, grounded in formative research, uses multiple communication channels along with environmental changes to influence health behaviors. Students in this skill-based course will gain experience developing strategies to address public health problems with selected target populations.

Prerequisite(s): HLTH 374.