{"id":211249,"date":"2025-04-10T13:44:12","date_gmt":"2025-04-10T17:44:12","guid":{"rendered":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/?p=211249"},"modified":"2025-04-10T13:44:12","modified_gmt":"2025-04-10T17:44:12","slug":"ghibli-ai-trend-produces-514-3-more-negative-than-positive-social-media-posts-despite-widespread-interest-and-amusement","status":"publish","type":"post","link":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/2025\/04\/10\/ghibli-ai-trend-produces-514-3-more-negative-than-positive-social-media-posts-despite-widespread-interest-and-amusement\/","title":{"rendered":"Ghibli AI trend produces 514.3% more negative than positive social media posts despite widespread interest and amusement"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication analyzed social media discourse around the \u201cGhibli AI\u201d online trend.\u00a0 The use of AI to \u201cGhibli-fy\u201d pictures to appear similar to the work of the renowned animation studio took off in late March of 2025 and produced significant online discussion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Highlights from the study include:<\/span><\/p>\n<ul>\n<li><b>129,000 social media posts discussing \u201cGhibli AI\u201d in the period studied resulting in hundreds of millions of views<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>900% increase in search activity for \u201cGhibli AI\u201d after the OpenAI image generator update<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>514.3% more negative than positive social media posts mentioning \u201cGhibli AI\u201d<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Dominant discussion themes included concerns about authenticity and ethical implications on art<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>\u201cAnger,\u201d \u201cFear,\u201d and \u201cDisgust\u201d were sentiments defined in the studied posts, yet \u201cJoy\u201d was the most consistent emotion identified in social media posts on \u201cGhibli AI\u201d<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Results suggest serious concern about this AI trend, but with a corresponding level of interest\/amusement associated with \u201cGhibli AI\u201d<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u201cThe role of AI and its effect on creative processes like art is a point of contention. The \u2018Ghibli AI\u2019 trend and the discourse around it created an opportunity for people in social media to explore the issue,\u201d said Dr. Bond Benton, Professor of Communication at Montclair State University. \u201cNotable in our results is that people were troubled by the trend but seemingly couldn\u2019t stop looking at it and potentially finding amusement in it,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe implications of seemingly lighthearted AI trends raise concerns and warrant further caution in the future,\u201d said Dr. Jin-A Choi, Assistant Professor of Advertising at Montclair State University. \u201cIn addition to ethics and infringement, AI has the potential to provide false or biased information misleading trusting audiences.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cAI does not just emulate a beloved art style,\u201d said Dr. Yi Luo, Associate Professor in Strategic Communication at Montclair State University. \u201cRather it sparked global conversations on creativity, ethics, and the essence of being human.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The full study, which can be found <a href=\"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-content\/uploads\/sites\/20\/2025\/04\/Montclair-Social-Media-Study-Ghibli-AI.pdf\">here<\/a>, was conducted by Dr. Bond Benton, Dr. Jin-A Choi, and Dr. Yi Luo from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication.<\/span><\/p>\n<p style=\"text-align: center\">###<\/p>\n<p><b>About the School of Communication and Media:<\/b>\u00a0The School of Communication and Media at Montclair State University offers a range of dynamic programs in communication and media to a talented and diverse student population of over 2,000. Offering degrees in film and television, social media and public relations, advertising, journalism and digital media, sports communication, communication and media studies, animation and visual effects, and an MA devoted to strategic communication, the School prepares the next generation of communication and media practitioners and leaders.<\/p>\n<p><b>I\u2019m a ______, tell me more\u2026<\/b><\/p>\n<p><b>Prospective Student \/ Parent:<\/b><br \/>\nLearn more about the\u00a0<a href=\"https:\/\/www.montclair.edu\/college-of-communication-and-media\/\"><b>School of Communication and Media<\/b><\/a>\u00a0or take the first step in\u00a0<a href=\"https:\/\/www.montclair.edu\/apply-to-montclair-state\/\"><b>applying to become a Red Hawk<\/b><\/a>!<\/p>\n<p><b>Journalist:<\/b>\u00a0Contact the\u00a0<a href=\"https:\/\/www.montclair.edu\/university-communications\/media-relations\/\"><b>Media Relations<\/b><\/a>\u00a0team for more information or to schedule an interview.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication analyzed social media discourse around the \u201cGhibli AI\u201d online trend.\u00a0 The use of AI to \u201cGhibli-fy\u201d pictures to appear similar to the work of the renowned animation studio took [&hellip;]<\/p>\n","protected":false},"author":290,"featured_media":211252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-211249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-college-of-communication-and-media-news"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts\/211249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/comments?post=211249"}],"version-history":[{"count":3,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts\/211249\/revisions"}],"predecessor-version":[{"id":211254,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts\/211249\/revisions\/211254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/media\/211252"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/media?parent=211249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/categories?post=211249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/tags?post=211249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}