, which provides social media analytics tools and training for faculty and students for classroom learning and research projects.\u00a0\u00a0<\/span><\/p>\n\u201cOur study indicates that rising prices, fatigue and continued consumer health concerns have led to the decline of pumpkin spice,\u201d said Dr. Choi, who is the Director of Data Analytics for the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication and an Associate Professor of Advertising. \u201cThe volume of conversations on social media about pumpkin spice this year has fallen nearly 70k from the previous year.\u201d<\/span><\/p>\n\u201cThere were discussions of price concerns that produced negativity in the current economic context,\u201d said Dr. Luo, who is an Associate Professor in the College of Communication and Media.\u00a0 \u201cLike many consumer goods, such sentiment can have an effect on how products are perceived,\u201d she added.<\/span><\/p>\n\u201cThere was probably a lot of excitement about consuming products with public engagement after the pandemic,\u201d added Dr. Bond Benton, who is a Professor of Communication.\u00a0 \u201cThat may have waned and what was once celebrated may now be seen as overdoing it on an item like pumpkin spice.\u201d<\/span><\/p>\nThis study conducted by Dr. Jin-A Choi, Dr. Yi Luo, and Dr. Bond Benton is a follow up to the 2024, 2023, and 2022 reports from the Center for Strategic Communication on the same topic that garnered national attention.\u00a0<\/span><\/p>\n###<\/span><\/p>\nMedia Contact: Keith Green, greenk@montclair.edu, 973-655-3701<\/p>\n
<\/p>\n
About the College of Communication and Media:<\/b> The College of Communication and Media (CCOM) offers a range of dynamic programs to a talented and diverse student population of over 2,000. Offering degrees in advertising, animation and visual effects, communication and media studies, film and television, journalism and digital media, social media and public relations, sports communication and an online, asynchronous MA devoted to strategic communication and media, the College prepares the next generation of communication and media practitioners and leaders. Founded in 2012 and housed in world-class, state-of-the-art facilities just 12 miles from New York City, the College is the only program in the country that offers the following opportunities for students: a radio station (WMSC), newspaper (The Montclarion), strategic communications agency (Hawk Communications), sports network (Red Hawk Sports Network) streaming platform (Hawk+), digital newsroom (News Lab) and studio, and a social media listening center (Joetta DiBella and Fred C. Sautter III Center for Strategic Communication). The College also has a Career Services team dedicated to preparing students for the internship and job search process. Student projects and programs have recently received national recognition from PRSSA\u2019s Bateman Competition, an Edward R. Murrow Award, several Marconi Award nominations, and College Television Awards (“Student Emmy” awards) from the Academy of Television Arts & Sciences. The College is also home to the Center for Cooperative Media, which serves the public by working to grow and strengthen local journalism and media. Through $7.1M in grants awarded over the last five years, the Center focuses on collaboration in journalism, media equity, media coaching and training, civic science and research. The Center is also home to the NJ Civic Information Consortium, the largest funder of media and journalism in\u00a0 New Jersey, granting more than $10M over the last five years to support independent local media, journalism and training initiatives.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0*Social media posts reflect fatigue about pumpkin spice, concerns about price increases, and a growing mockery\/memes* MONTCLAIR, N.J.– A team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of Communication and Media at Montclair State University today released a new study examining 2025 conversations, […]<\/p>\n","protected":false},"author":290,"featured_media":211483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-211479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-college-of-communication-and-media-news"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts\/211479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/comments?post=211479"}],"version-history":[{"count":5,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts\/211479\/revisions"}],"predecessor-version":[{"id":211487,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/posts\/211479\/revisions\/211487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/media\/211483"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/media?parent=211479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/categories?post=211479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montclair.edu\/college-of-communication-and-media\/wp-json\/wp\/v2\/tags?post=211479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}