Mascot Rocky with "Be Your Own Boss" sign inside Feliciano Center

Marc Baskin

Adjunct Professor


Marc Baskin

Marc Baskin has spent a majority of his career in start-ups and high growth technology and media companies leading from the finance, strategy, operations, and administrative roles. Prior to jumping into startups during the first Internet bubble in 1999, Marc started out his career as a CPA and then worked as an Investment Analyst for Prudential Real Estate Investors.

Marc is CEO/Founder of Digikist, consulting with small to mid-size companies on finance, accounting and growth strategy and has worked with several promising companies. Prior to Digikist, he was a founder and CFO of inControl Ads, an advertising technology startup endeavoring to replace every digital ad you see, everywhere you are online with the products you were in market for. Before leading inControl Ads, he served as VP of Finance & Operations of Backchannel Media and was involved in selling the Interactive TV company to Rakuten, the parent of Since 1999, Marc has helped several startups grow from a handful of people through M&A exits to public companies. As a characteristic of high-growth, small to mid-size companies, ‘wearing many hats’ has become part of his fiber. Marc has vast experience in the complete operations of these organizations, alleviating the burden of building companies from the back-office perspective so that management can concentrate on what is usually their strength – coding, creating and selling.

In the New Jersey entrepreneurial community, Marc is founder and co-organizer of the Morris Tech Meetup and is a mentor to both the entreprenYours and TechLaunch accelerator programs. Marc recently received a provisional patent for a method of using Augmented Reality to diagram instruction sets.

Marc graduated with a Bachelor of Sciences degree in Accountancy from The College of New Jersey. He is a licensed Certified Public Accountant with the State of New Jersey. Marc and his wife Amy have a son, two daughters, two cats, and a King Charles Cavalier rescued from the streets of Pittsburgh.