Message Interpretation/Key Audiences

The brand essence and key messages serve as a guide for overall University marketing and outreach, enabling all members of the Montclair State community to speak with one voice when communicating the meaning and promise of It’s all here to internal and external audiences. No matter the audience, It’s all here represents an ideal combination of factors important to that audience. Prioritizing and interpreting these core ideas to the information needs of the specific audience will increase the effectiveness of marketing communications efforts.