Montclair State University has launched a bold new branding and marketing campaign designed to tell the world that the possibilities here are limitless. The most extensive initiative of its kind in the University’s 105-year history, It’s all here is the culmination of a multiyear research process.
Key goals of the It’s all here campaign include focusing on Montclair State’s reputation for quality and value; raising the University’s profile as a liberal arts public institution both in New Jersey and beyond; and letting the public know that the University’s idyllic location in northern New Jersey provides students with a suburban campus experience just 12 miles from New York City.
“We are a public university that offers the personalized attention of a private institution together with easy access to the culture and opportunities of the metropolitan capital of the world,” says Deborah Gaines, executive director of strategic communications for the University. “It’s a unique combination that a lot of students and their families are looking for.”
Why a New Brand?
According to Gaines, “A brand is much more than a logo. It is a combination of our defining strengths and institutional aspirations, communicated through strong, consistent messages and imagery.”
Thousands of Montclair State students, alumni, faculty, staff and friends participated in a comprehensive research study about what makes the University special and distinctive. Through a variety of workshops, surveys and conversations, a series of key messages emerged to become the basis of the It’s all here campaign.
Media contact: Erika Bleiberg, Director of Media Relations