New Analytical Master’s Programs

The Feliciano School of Business now offers a new Master of Science in Digital Marketing Analytics. The 30-credit, STEM-designated program is designed for marketing professionals or those entering the field who seek a foundation in highly desirable applied business analytics skills and hands-on knowledge of current practices in digital marketing.

Students in the program work with real-world data and intelligence to develop mobile, social and web strategies that drive profitable growth by aligning campaigns with consumer needs. The program culminates with a capstone experience, including a practicum that delivers applied learning via actual digital marketing challenges by pairing student teams with organizations seeking assistance.

Program Director Junzhou Zhang, an assistant professor of Marketing, said the new MS program is a response to a need that wasn’t being met in the metropolitan area. “Our program combines cutting-edge digital marketing and business analytics content and real-world experiences to meet current and future local and global demand.”