{"id":312,"date":"2018-04-30T18:05:09","date_gmt":"2018-04-30T18:05:09","guid":{"rendered":"http:\/\/www.montclair.edu\/modern-languages-and-literatures\/?page_id=312"},"modified":"2020-02-12T12:42:15","modified_gmt":"2020-02-12T17:42:15","slug":"ti10-made-in-italy","status":"publish","type":"page","link":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/programs-of-study\/italian\/teaching-italian-symposium\/ti10-made-in-italy\/","title":{"rendered":"TI10: Made in Italy"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-content\/uploads\/sites\/177\/2019\/07\/TI10-293x300.jpg\" alt=\"\" width=\"293\" height=\"300\" \/><\/strong><\/p>\n<p>\u200c\u200c\u200c\u200cFor workshop details,\u00a0<strong><a rel=\"noopener\" href=\"http:\/\/www.montclair.edu\/modern-languages-and-literatures\/programs-of-study\/italian\/teaching-italian-symposium\/ti10-made-in-italy\/workshops\/\" target=\"_blank\">view here<\/a><\/strong><\/p>\n<h2>Keynote Address:<br \/>\n<strong>Riccardo Giumelli, Universit\u00e0 di Verona<\/strong><\/h2>\n<h3><em>Does Made in Italy still exist? New meanings of &#8220;Italian&#8221; in a changing world<\/em><\/h3>\n<p>The widespread idea of Made in Italy, with which we are all familiar, is related to some values and an identity that remind us of the place where these products are manufactured. Made in Italy, that great collective brand that represents masterful design and artisanal technique, tradition and excellence, can transform the teaching of language and culture. From movies and music to food, fashion, and design, all these products find their way into the language classroom for learners at all levels and ages.<br \/>\nDeveloping further this intercultural stance in the curriculum, we ask ourselves if, in a world where the processes of globalization, or rather glocalisation, advance, can we speak unequivocally of Made in Italy? The presentation will also acknowledge that we are witnessing important cultural changes that can give new meaning to Made in Italy. In line with research on the significant effect of Country of brand origin (CoO) information and\/or brand name on consumer perception, we can show how cultural processes are modifying perceptions about Made in Italy.<br \/>\nWe will highlight Made in Italy and culture through ideal type examples (e.g., PRADA, Starbucks, Caff\u00e8 Nero, Napapijri, Fiat-Fca), how different\u00a0hybrid products\u00a0shed a light to the transition from a consumer perception of Made in Italy that recognizes culture before territory, presenting three different kinds of Made in Italy: Made in Italy 1.0, Made in Italy 2.0 and Made in Italy 3.0. The passage we are witnessing is from \u201cMade in Italy\u201d to a new particular one: \u201cMade by italics.\u201d<\/p>\n<hr \/>\n<h3><em>Made in Italy per fare in italiano<\/em><br \/>\nPanel discussion moderated by\u00a0Enza Antenos, Montclair State University<\/h3>\n<p>Panelists are:<br \/>\nRiccardo Giumelli, Universit\u00e0 di Verona\u00a0&#x2666;\u00a0Elda Buonanno Foley, Iona College\u00a0&#x2666;\u00a0Ryan Calabretta-Sadjer,\u00a0University of Arkansas &#x2666;\u00a0Ilaria Costa, IACE &#x2666;\u00a0Lyn Scolaro, Prospect Hills High School (IL)<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200c\u200c\u200c\u200cFor workshop details,\u00a0view here Keynote Address: Riccardo Giumelli, Universit\u00e0 di Verona Does Made in Italy still exist? New meanings of &#8220;Italian&#8221; in a changing world The widespread idea of Made in Italy, with which we are all familiar, is related to some values and an identity that remind us of the place where these products [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":795,"parent":310,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-312","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/pages\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":2,"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/pages\/312\/revisions"}],"predecessor-version":[{"id":1632,"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/pages\/312\/revisions\/1632"}],"up":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/pages\/310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/modern-languages-and-literatures\/wp-json\/wp\/v2\/media?parent=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}