Rocky the Red Hawk hits the Road

Montclair State University's mascot, Rocky the Red Hawk, and undergraduate admissions representatives hit the road in February, March, April and on May 2 this year to add some life to the college admissions process, traveling to eleven high schools across New Jersey to personally congratulate and welcome newly accepted students to the Montclair State Class of 2018.

Making a first appearance locally at Passaic County Technical Institute in Wayne, William L. Dickinson High School in Jersey City, and Memorial High School in West New York, Rocky then set his sights on Southern New Jersey.  Accepted students at Toms River High School North in Toms River, Ocean City High School in Ocean City, and Egg Harbor Township High School in Egg Harbor Township were excited to get a visit and applause from Rocky and the admissions team.  Rocky made his last appearances in Central New Jersey in Marlboro, Woodbridge, Edison, and Trenton, and schools in Morris, Bergen and Union counties before giving his tail feathers a rest.

In its first year, the goal of “Rocky on the Road” is to infuse some lightness into the often stressful process of college admission and to expand Montclair State's outreach to schools and prospective students farther from its core audience.  Rocky and the admissions team met with close to 200 students, and 40 percent of this group had committed to Montclair State as of May 6. “This is such a unique opportunity for our staff to spread the excitement, passion, and commitment of the Montclair State experience to places all around the state,” said Lisa Kasper, Director of Undergraduate Admissions.  “It's a fun and engaging way to bring a piece of our campus to prospective students, especially outside our close proximity.”

Representing Montclair State's commitment to civic engagement, Rocky the Red Hawk also donated a used bicycle to Second Life Bikes in Asbury Park, delivered amenities donated by Accepted Student Day attendees to the Ohana Project in Trenton, N.J., and visited the State House to see state government in action.

Interested in Rocky on the Road? Head over to the Undergraduate Admissions Facebook page for more photos from Rocky's adventure.