National Lemonade Day Brings Business School, Local Youth, and Community Together

Sunday, May 1, 2011

April 20, 2011 – Students from the School of Business at Montclair State University are teaming up with over 400 young entrepreneurs in New Jersey to participate in Lemonade Day, a national program that teaches children how to start, own, and operate their own business through the simple and time-honored act of building and running a lemonade stand.  Lemonade Day will take place on Sunday, May 1, 2011, with lemonade stands throughout Essex County managed and operated by children from the YMCA of Montclair, Boys and Girls Clubs of Newark, Newark public schools, the Bradford School in Montclair, and several other community partners.

“Montclair State University is pleased to be part of this first Lemonade Day event in New Jersey,” said E. LaBrent Chrite, dean of the School of Business at Montclair State University.  “Lemonade Day is a great opportunity for students, families, youth organizations, the local community, and businesses to come together to train the next generation of entrepreneurs through a free, fun, engaging, and experiential activity.”

Montclair State business students began working with groups of students earlier this year to develop business plans, secure investors, set marketing goals, create a product, and design and construct lemonade stands. The program provides children with both hands-on business experience and real life skills as they learn to “spend a little, save a little, and share a little.”  

School of Business volunteer Nicole Maddela has been working with 65 students at Oliver Elementary School in Newark introducing them to Lemonade Day, setting goals, investing, designing stands, and creating ads. “I really love how outgoing, receptive and eager the students are to learn about Lemonade Day, being entrepreneurs, and business overall,” she said.

In addition, after covering expenses and paying back their investors, children are encouraged to open a youth savings account and donate a portion of their profits to a local charity of their choice.  In 2010, the children who participated in Lemonade Day poured over 5 million glasses of lemonade and donated more than $2 million to charities.
Lemonade Day in Essex County is generously supported by Investors Savings Bank and King’s Supermarkets.

First launched in Houston in 2007, Lemonade Day was inspired by the lessons local entrepreneur and philanthropist Michael Holthouse taught his young daughter and her friend when they set up a lemonade stand.  Since then it has grown to a nationwide program, and this year Lemonade Day will expand to 28 cities.  

Montclair State University

Montclair State offers the advantages of a large university -- a comprehensive undergraduate curriculum with a global focus, a broad variety of superior graduate programs through the doctoral level, and a diverse faculty and student body -- combined with a small college's attention to students.