{"id":213731,"date":"2021-01-20T16:40:54","date_gmt":"2021-01-20T21:40:54","guid":{"rendered":"http:\/\/www.montclair.edu\/newscenter\/?p=213731"},"modified":"2021-01-27T11:46:05","modified_gmt":"2021-01-27T16:46:05","slug":"james-woodard-book-named-outstanding-academic-title-of-2020","status":"publish","type":"post","link":"https:\/\/www.montclair.edu\/newscenter\/2021\/01\/20\/james-woodard-book-named-outstanding-academic-title-of-2020\/","title":{"rendered":"James Woodard Book Named Outstanding Academic Title of 2020"},"content":{"rendered":"

Professor of History James Woodard\u2019s latest book, Brazil\u2019s Revolution in Commerce: Creating Consumer Capitalism in the American Century<\/i><\/a> has been recognized as an \u201cOutstanding Academic Title of 2020\u201d by Choice<\/i>, a book review service of the American Library Association.<\/p>\n

Only about 10% of approximately 6,000 titles reviewed by Choice<\/i> each year earn the prestigious designation.<\/p>\n

\u201cIt is gratifying to have this work honored by Choice<\/i>,\u201d says Woodard. \u201cThe book being recognized by Choice<\/i> means that more college and university libraries will likely acquire it, helping it to reach more readers \u2013 including non-librarian readers \u2013 which is what any writer hopes for their book. I am very pleased it has received this recognition.\u201d<\/p>\n

Published in May, Woodard\u2019s book serves as a history of consumer capitalism in Brazil, today the world\u2019s fifth most populous country. It tells how a new economic outlook took hold over the course of the 20th century, a time when the United States became Brazil\u2019s most important trading partner.<\/p>\n

Brazilians saw Chevrolets and Fords replace horse-drawn carriages, cheap roads replace railroads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life.<\/p>\n

By the 1970s, many elements once thought of as American had become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. It is the untold story of Brazil\u2019s 20th century – that is, until Woodard\u2019s book.<\/p>\n

\u201cThe making of Brazilian consumer capitalism was, I think, the most salient aspect of the 20th-century entanglings of the United States and Brazil, the two geographic and population giants of the Americas,\u201d says Woodard. \u201cIt has shaped the country in so many different ways, and will continue to impact it for years to come.\u201d<\/p>\n

For more information on the American Library Association and Choice<\/i>, visit choice360.org\/products\/choice-reviews\/<\/a>.<\/p>\n