Swipe down the average social media user\u2019s news feed and posts about the latest celebrity backlash, controversial Disney casting decision or viral hashtag will inevitably appear.<\/p>\n
But contrary to popular opinion, these stories aren\u2019t mindless, clickbait content \u2013 they are meaningful social and political commentary and should be treated as such, a Montclair State University professor says in his new book.<\/p>\n
In Pop Culture, Politics, and the News<\/em>, Communications Associate Professor Joel Penney explores entertainment journalism and the role it plays in social and political issues. This intersection is an area of communication that Penney says is under-researched and deserves a closer look, especially given the current cultural climate.<\/p>\n Through firsthand accounts and interviews with entertainment news journalists and cultural critics, the book analyzes how these reporters have taken on the role of political commentators, particularly around coverage of issues including the #MeToo movement and the racial reckoning in Hollywood. Penney also explores how pop culture news opens the door for audiences who may otherwise not seek out traditional political news coverage.<\/p>\n Here are a few of the highlights from Pop Culture, Politics, and the News<\/em> and Penney\u2019s thoughts\u2026<\/p>\n Pop Culture, Politics, and the News<\/em> makes a plea to the journalism industry, calling for media companies and editors to take pop culture and entertainment journalism more seriously and invest more resources in the beat. Through interviews, the book communicates an awareness within the industry that entertainment journalism is not living up to its potential.<\/p>\n \u201cWhile this news is seen as quite profitable, it\u2019s also seen as a low-reputation field, not as valued,\u201d Penney says. \u201cWe really do need cultural and entertainment journalists to help us understand the ways in which pop culture and politics are colliding. The problem is the economics of this system is set up so that this type of news is a cheap way to get attention.\u201d<\/p>\n Major publications like The New York Times<\/em> and The Washington Post<\/em> have the resources to take on this type of storytelling, Penney says, but \u201cnot every news company has the ability to do high-quality reporting, to hire full-time critics and not rely on fast turnaround freelance work used to fill a news hole. It\u2019s more about the haves and have-nots.\u201d<\/p>\n The idea for Pop Culture, Politics, and the News<\/em> emerged from Penney\u2019s previous research into social media and political expression. He noticed that the sharing of stories focused on a celebrity or pop culture franchise like Marvel or Star Wars was a common way in which people were getting involved in political discussions in the online space.<\/p>\n Conservative audiences in particular, Penney observed in his research, take part in \u201coppositional engagement\u201d with entertainment news: Users who disagree with a news article will share it to their feeds and include a comment that expresses their criticism of the journalist or story angle. The finding \u201cshows how much news content plays a big role in how people engage with politics on social media.\u201d<\/p>\n It also shows how passionate social media users are about pop culture.<\/p>\n \u201cSome of the most intense vitriol is aimed at [journalists] talking about pop culture,\u201d Penney says. Fans may feel their identity is being attacked because a franchise they love is being criticized, which turns into intense emotions targeted at journalists.<\/p>\n In extreme cases, some of the journalists Penney interviews in the book said they held back on running a story or investigating a topic for fear of harassment. \u201cIt\u2019s obviously a big problem if a fan community is bullying a journalist into silence.\u201d<\/p>\n These instances underscore the core message of Penney’s book, that pop culture news is \u201ctouching the third rail of politics and we need to be looking at this entertainment world more seriously.\u201d<\/p>\n Penney\u2019s research in Pop Culture, Politics, and the News<\/em> also discusses the \u201cculture war coverage\u201d by right-wing media used as a strategy to engage conservative audiences. Conservative journalists interviewed for the book were candid on the subject, Penney says, sharing how the conservative news landscape has changed.<\/p>\n \u201cPolitics is downstream from culture,\u201d an idea made popular by conservative journalist and Breitbart News founder Andrew Breitbart and discussed in the book, takes the position that conservatives should focus on cultural issues and pop culture as a way to advance long-term political goals.<\/p>\n \u201cIt\u2019s become the mantra in these circles of news commentators and pundits who are looking at pop culture as a way to make larger political arguments and get their audience angry and worked up,\u201d Penney says, leading to the use of terms like \u201cwoke Hollywood\u201d as a derogatory term.<\/p>\n Penney says the entertainment journalists of tomorrow should strive to produce quality coverage that will stand apart from the countless uninformed hot takes that exist online.<\/p>\n One way to do this would be for more journalists to reference scholarly research in their pop culture coverage, acting as a link between the academic world and their audiences in the same way a medical journalist would be the conduit between medical literature and the general public.<\/p>\n Society\u2019s general orientation toward entertainment \u2013 that everybody is knowledgeable about topics like television, movies and video games because content is so accessible \u2013 is such that the role of expertise has become murky, Penney says.<\/p>\n \u201cIt obscures the role of expertise, for instance, of professional critics and also people who do scholarly research on these topics. Academic fields have been studying this stuff for a long time \u2013 their role in society, their impact on sociopolitical issues.\u201d By acknowledging this work, Penney says, journalists can produce better quality coverage that will serve the public in a more meaningful way.<\/p>\n For more information about the School of Communication and Media, visit montclair.edu\/school-of-communication-and-media<\/a>. To set up an interview with Joel Penney, please contact the Media Relations team<\/a>.<\/p>\n <\/p>\n\u2026On why entertainment journalists need better resources<\/h2>\n
\u2026On how social media impacts entertainment news<\/h2>\n
…On conservative media using entertainment news as a political strategy<\/h2>\n
\u2026On how future journalists can improve entertainment and pop culture reporting<\/h2>\n