{"id":226425,"date":"2025-06-18T15:20:03","date_gmt":"2025-06-18T19:20:03","guid":{"rendered":"https:\/\/www.montclair.edu\/newscenter\/?p=226425"},"modified":"2025-06-18T15:20:03","modified_gmt":"2025-06-18T19:20:03","slug":"montclair-state-university-and-nexus-licensing-group-announce-strategic-partnership","status":"publish","type":"post","link":"https:\/\/www.montclair.edu\/newscenter\/2025\/06\/18\/montclair-state-university-and-nexus-licensing-group-announce-strategic-partnership\/","title":{"rendered":"Montclair State University \u200b\u200band Nexus Licensing Group Announce Strategic Partnership"},"content":{"rendered":"<p><a href=\"https:\/\/nexuslicensinggroup.com\">Nexus Licensing Group<\/a>, a leading collegiate licensing management firm, and Montclair State University today announced an exclusive partnership agreement which names Nexus as the University\u2019s licensing agency of record.<\/p>\n<p>Under the agreement, Nexus will help Montclair expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm will also develop and execute a strategic, integrated plan to protect and manage the University\u2019s name and marks, as well as enhance its retail strategy through customized promotions on campus and beyond.<\/p>\n<p>\u201cMontclair\u2019s brand and reputation are very valuable assets. To help us expand its reach &#8211; and protect against unauthorized uses &#8211; we have established a formal trademarks licensing program,\u201d says Joseph Brennan, vice president for communications and marketing. \u201cWe look forward to working with Nexus to build a program that will be a win-win for the University and our partners.\u201d<\/p>\n<p>\u201cWe are thrilled to begin our work with Montclair State University,\u201d says Brian Young, Founder &amp; CEO, Nexus Licensing Group. \u201cAs the second-largest university in New Jersey, and with strong brand recognition across the region and beyond, we believe there is great potential for a comprehensive consumer products program that engages Montclair\u2019s constituents both near and far.\u201d<\/p>\n<script type=\"text\/javascript\">\n\/\/ Output tags as a list for Google Analytics custom dimension\nwindow.MSU_TagList = [\"Functional Announcements\"];\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Nexus Licensing Group, a leading collegiate licensing management firm, and Montclair State University today announced an exclusive partnership agreement which names Nexus as the University\u2019s licensing agency of record. Under the agreement, Nexus will help Montclair expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm will also develop and [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":226427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,1,10],"tags":[444],"class_list":["post-226425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-uncategorized","category-university","tag-functional-announcements"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts\/226425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/comments?post=226425"}],"version-history":[{"count":1,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts\/226425\/revisions"}],"predecessor-version":[{"id":226426,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts\/226425\/revisions\/226426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/media\/226427"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/media?parent=226425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/categories?post=226425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/tags?post=226425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}