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Communication and Media Arts

Communication and Media Arts (BA): The Big Picture

The Bachelor of Arts (BA) in Communication and Media Arts is a trans-disciplinary program intended to prepare the next generation of professionals in the fields of communication and media. The program’s innovation lies in the flexibility it affords students to cross boundaries and explore a variety of once-separate disciplines in both scholarly and applied contexts. Through unique combinations of classes, the program empowers students to develop the aesthetic, critical, and technological skills that are essential for future market demands.

The Communication and Media Arts BA is ideal for students who want to immerse themselves in the multi-dimensional landscape of traditional and emerging media, and who wish to explore communication in all of its facets in conjunction with special interests. Our aim is to equip you with lifelong learning skills that will position you as a leader in the rapidly-evolving communication and media industries and help you remain competitive throughout your career.

What You Will Study

The Communication and Media Arts curriculum is comprised of 120 credits (3 cr. per course) and includes four areas of requirement:

  1. Communication and Media Arts major requirements and electives (36 credits) — as a Communication and Media Arts major, you will be guided to select courses that explore special areas of interest aligned with your career goals. You will have the opportunity to choose from a variety of courses that focus on the social, cultural, historical, and economic contexts of media. In addition, you may choose courses from the areas of Public Relations, Organizational Communication, Health Communication, Filmmaking, Journalism, Sports Media and Journalism, Documentary, Television Production, and Audio/Sound Design.
  2. Common-Core School Curriculum (12 credits) — The common core offers a broad foundation for understanding all communication and media disciplines (required of all students in the School of Communication and Media)
  3. General education courses (39-42 credits) — The Gen Ed program involves studies that comprise a liberal arts education – e.g. in writing, humanities, math, and the natural, social and computer sciences (required of all University students pursuing a bachelor of arts degree)
  4. Free electives (21-30 credits) — exploration of additional areas of interest; or inclusion of a Minor

The program includes additional opportunities for internships as well as participation in projects sponsored by the DuMont Television Center, WMSC-FM, the Center for Cooperative Media, and the Creative Research Center.

For complete course requirements and descriptions, go to:

Careers in Communication and Media Arts

The U.S. Bureau of Labor Statistics suggest a very positive outlook for careers in Communication and Media, particularly in the New Jersey and broader New York metropolitan areas.  Opportunities exist in virtually every industry.

Traditional Careers

  • Press Information Officer
  • Production Manager
  • Media Manager
  • Director of Media Relations
  • Radio/TV Announcer
  • Newsletter Editor
  • News/Speech/Script Writer
  • Documentary Producer
  • Newscaster
  • Market Researcher
  • Executive Coach
  • Photojournalist
  • Sportscaster
  • Advertising Copywriter
  • Media Critic
  • Political Campaign Director
  • Talk-Show Host
  • Writer/Editor
  • Publicity Manager
  • News Analyst/Correspondent

Emerging Careers

  • Digital Content Producer
  • Campaign Coordinator
  • Online Video Content Creator
  • Virtual Communities Analyst
  • Mobile Platform Analyst
  • Multimedia Designer/Producer
  • Multi-Platform Branding Specialist
  • Multimedia Journalist/Writer
  • Social Media Marketing Researcher
  • Multimedia Planner/Buyer
  • Global Brand Communications Manager
  • New Media Communication Designer
  • Content Specialists (e.g. bloggers)
  • Multi-Channel Advertiser/Marketer
  • Online Customer Service Technician
  • Copywriter for Social Media
  • Emerging Media Strategist
  • Community Relations Officer
  • Media Manager/Director
  • Media Search Analyst
  • Digital Advocate
  • Global Field Communications Manager
  • Issues/Crisis Manager
  • Health Projects Communications Director

Additional Information