Can You Get the Message?
First and foremost, please make sure your image is large enough to be displayed on a digital screen. Since the sizes of monitors around campus vary, it is a good idea to make sure your image is as large as possible to avoid pixelation or stretching when placed.
Only Takes a Second
Students, faculty, staff and visitors only have a few short seconds to get this gist of your digital screen message before they move on. Make sure that the main focus of your content is short and to the point.
For example, if you want to promote an event, make the name of the event, the day, date, time and location the main focus of the message. A short description of the event may also be appropriate as long as it doesn’t take the focus off of the main details.
Color of Text and Background Are Too Similar
Make sure that your background color and the color of text are contrasting. It is very difficult to read light text on a light background or dark text on a dark background. Also, if you have an image in the background, make sure that the text of your content is still legible.
Too Much Clutter
Sometimes including too many graphics can really hinder your message. Ask yourself if the user is going to get the central message of your graphic in three seconds or less. If not, consider simplifying the graphic.
Vertical or Horizontal
Make sure that the orientation of your image matches up to the monitor it will be displayed on. An image with a vertical orientation will not display correctly on horizontal monitor and vice versa.