A wordmark is a text-only typographic treatment featuring only the name of an organization. It is used for the purpose of immediate identification and branding. The name is incorporated into a simple graphic treatment that is easy to recognize.
The wordmark is used in print and web advertising, and promotional deliverables like imprinted materials.
It is not used for academic materials, which uses our primary logo. Allow for 0.1875″ of space on all sides of the image.