University Calendar

In this 2 part workshop, you will have the unique opportunity to learn the fundamentals of a digital media campaign using Facebook and Twitter, learn social media trends and in part two - how to build a website. 

Non-technical entrepreneurs, small business owners and students will walkaway with a strong understanding of digital media for small business, including a hands-on experience in the fundamentals to get started. No technical skills are required. 

This is day one, October 23, 2014, of a two part workshop. Part two is scheduled for November 13, 2014.

Please bring your laptop as you will learn the following from expert digital marketers and website designers.

The Digital Workshop Day One Topics:

• What are Digital Media and Digital Ecosystems?

• Key Trends in Digital Media

• Why Digital is important to your business

• URLs and Domains

• Live Exercise #1 – Buy a domain

• Websites vs Mobile Apps

• Social Media basics: What is it good for?

• At home exercise: [TBD]

• Q&A

Event is free, but pre-registration is required at http://www.meetup.com/Montclair-State-Entrepreneurship/events/212005062/

Agenda:
6:00-6:30 p.m. Networking with pizza, soda and water.
6:30-9:00 p.m. Interactive Workshop and Q&A

Join the conversation on Twitter: #MSUmeetup

Speaker bios

Ken Winell is a Digital and Marketing Technology pioneer, and a recognized thought leader, with outstanding skills in business strategy, operational management, technology vision and a keen interest in leveraging collaborative solutions to improve team performance and business.  His wide-ranging experience includes vertical solutions for Legal, Government, Consumer Package Goods, Pharmaceuticals/Life Sciences, Insurance and Sports & Events.  Including experience with both private sector and nonprofit enterprises.

His ability to easily navigate enterprise issues has led him to work with top executives as a trusted advisor, tackling today’s difficult business challenges – from new product development, to M&A planning, to digital strategies.

Twitter: @milnav1

Michael Benyo with over 25 years of leadership experience in professional services, technical consulting and executive training, Mike has worked with clients within a wide range of verticals. His extensive background includes Financial Services, Retail, Telecommunications, Entertainment, Travel, Satellite Services and Media, working with clients such as AT&T, Viacom, Avaya, Paine Webber, General Motors Credit Corp, MasterCard International, British Airways, Merrill Lynch International, Panasonic, Aegon Insurance, Gtech, US Trust, DirecTV, Sony, Bank of America and the NYC Marathon.

Mike’s passion is leveraging technology–based solutions to drive business growth.