University Calendar
The SCM PR Speaker Series presents: Strategic Communication in the World of Sports
Join us for a conversation with Mary Scott, Edelman's Sports and Entertainment General Manager. Register here.
Mary brings more than 20 years of experience in sports communication. Her expertise lies in developing and managing global and national marketing communications programs for corporate sponsors, sports leagues and properties. Mary runs the firm’s Olympic and soccer business, having managed programs for Johnson & Johnson, GE, Samsung and IBM for their Olympic Games sponsorships; supported the 2010 PyeongChang Olympic Bid Committee efforts; promoted NBC’s Olympic web site; spearheaded strategic approach for Adidas, PUMA and the 1Goal FIFA World Cup campaign and managed global onsite teams on behalf of clients at every Olympic Games since Sydney. Mary has guided clients with a combination of strategic communications, crisis and issues preparedness and program development, including the PGA TOUR, Sports Illustrated and the New York City Marathon.
Prior to Edelman, Mary was at the National Football League, where she handled corporate communications on behalf of NFL Enterprises, the media development and technology arm of the NFL and its 30 teams.