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John Cavaliere
Instructional Specialist, Marketing
- Email:
- cavalierej@montclair.edu
- Phone:
- 973-655-4254
- Degrees:
- MBA, Long Island University
- vCard:
- Download vCard
Bio
Prof. John E. Cavaliere joined Montclair State University faculty in 2013. He currently teaches Introduction to Marketing, Integrated Marketing Communication, Marketing Integrated Core and serves as Faculty Advisor for the Marketing Department’s Co-op Intern Program. Prior to joining the Montclair State University faculty he held Executive Marketing positions with several major corporations (Nestle, Borden’s and most recently Mars, Incorporated where he retired after 25 years of service). Combining his 35 plus years of professional marketing and business experience with contemporary marketing theory students get the benefit of learning how principles of Marketing, Advertising and Promotion are applied to real world business cases as they prepare to embark upon their business career after graduation.
Prof. Cavaliere received his Bachelors Degree from Manhattan College and his Masters Degree in Business Administration from Long Island University Graduate School of Business.
Expertise
Consumer Marketing/ Consumer Package Goods Marketing
Advertising, Sales Promotion , Market Research, Product Development, New Product Introductions, Market Segmentation / Targeting, Guerrilla Marketing, Cause Related Marketing.
Professional Experience
- Marketing Director, Mars Inc. (1980 - 2005)
- Marketing Manager Snack Cakes, Drake Bakeries Div. of Borden Inc (1974 - 1979)
- Brand Manager , Nestle (1970 - 1974)
- Marketing Director, Egglands Best Eggs (2005 - 2013)
Consulting
- Management Consulting, Jovial Foods, Euro-USA Trading Inc. (January 2020 - Present). Review marketing plans for existing product line and for the introduction of new items
Honors & Awards
- Excellence Through Mentoring, MSU Center For Leadership Development (May 2018)